When you think of influencers, you may think of Kylie Jenner, Addison Rae, and Joanna Gaines who hold millions of followers across various social media platforms. This can make macro-influencing seem way out of reach. But, wait. Don’t give up the dream quite yet – there is an alternative to creating a massive social media empire: micro-influencing.
Micro-influencers are content creators with 10,000 – 50,000 followers. These influencers hold closer bonds with their audience, appear more authentic, and are more approachable to smaller brands. So, influencer marketing through these creators is becoming increasingly popular.
This means micro-influencing is not only possible but could be profitable for you and your blog! Sound like something you’d like to do? Great! That’s why we’re dedicating this post to sharing how exactly you can become a micro-influencer.
How to Become a Micro-Influencer
Statistics show that over 25% of computer users as of 2019 utilize ad-blockers while browsing the web. With fewer people seeing web banners and pop-ups, companies needed a new way of reaching new clients. Now, more than 90% of marketers use influencers!
Even small- and medium-sized companies utilize influencer marketing to help build their brand. This is because micro-influencing is more approachable and appropriate for their audience. Micro-influencing can also open doors for affiliate marketing and other monetization opportunities!
If your goal is to become an ambassador in your niche, build a following, and gain income from your blog, becoming a micro-influencer is the perfect path for you. Here are our tips and tricks to building your brand and becoming a micro-influencer:
Establish Your Niche
What comes first, the idea or the passion? Really – it just depends on the person. Your niche is what your content will center on. Some of you might already know what this niche topic will be, while others might just have the will to be a creator.
The first step to becoming a micro-influencer is to establish your niche. This niche must interest people and hold value for them. So, start by asking yourself these questions: Where do you have expertise? Do you have a unique lifestyle that readers may find compelling? And, do you have a solution to a common problem?
Once you’ve answered these questions, research the competition on each topic and determine if there is a way to focus the niche further. Additionally, consider if the niche is something you could create content for long term. Finally, determine what gets you the most excited! After considering all these points, narrow down and select your niche.
Create Your Social Media Accounts
Next, you need to create your social media accounts! You may have already done this part, but if not, it’s important to snag your username across all the platforms you’re planning to use. Many aspiring micro-influencers have had to start over because they couldn’t name their Instagram account the same as their Facebook or Twitter accounts. Even if you’re not going to post a lot of content right away, it’s a good idea to reserve your brand on all channels.
Once you’ve created your channels, determine your marketing strategy for each one. Lots of material can be repurposed and used across many channels. But, each one has a different algorithm and different target audiences. Remember, you’re looking for high engagement, so what you post and where you post really matter!
Share Expertise on Your Niche
Now that you have your niche and channels, it’s time to start posting. First things first, you’ll need to create expert content focused on your topic. You can create videos, blog posts, informative graphics, photos—whatever you like! Then, make a couple of Twitter or Instagram posts of the assets on the desired channels and let followers see the value of your content.
These posts should help your readers solve a problem or gain insight into your topic. Try to take inspiration from the competition to see what their followers are interested in and see what content you think they’re missing. This will help you connect with your audience by showing them content they’ve already said they want, while also providing new information and content where the competition has failed to deliver.
Post About Your Life and Interests
Real people love content that seems authentic and relatable. Posting on your channels about your day-to-day life and hobbies will make you feel more human and reliable. Try to focus your content as often as possible back on your niche, but don’t be afraid to show followers what happens in your world.
Create Content for the Products You Already Use
As an influencer, one of the quickest ways to monetize your content and gain followers is through affiliate marketing. When you take advantage of affiliate marketing, you introduce a product to your audience that you believe in. And, when they follow your link to purchase it, you receive a commission! Easy peasy lemon squeezy.
In order to establish affiliate marketing, you must first have a decent following and show you can create useful content around a product. To establish a foundation for affiliate marketing and to continue creating practical content for your followers, start creating content for products you already use and products that apply to your niche.
This type of content creation can be in the form of product reviews, how-to articles, photos, or anything else that provides insight into this item! People will trust your input and purchase accordingly, which will be great for your following and your application for affiliate marketing.
Start a Blog
Blogging is very important for brands. Blogging provides a platform to post long-form content that will further establish you as an authority in your field.
Good blogging is also search engine optimized. This means when people search a topic or question related to your article, your article will populate nearer to the top of Google’s search engine results pages. When users click on your content and find it useful, they’ll likely follow you on social media platforms to see more.
If blogging or SEO is intimidating to you, you can always outsource your blogging or write your own blogs but have a third party like InfluencerSEO optimize it for search engines. Blogging will help you grow your brand toward your micro-influencer goal by driving traffic to your channels and curating more valuable content.
Whatever you end up posting, whether it’s graphics, blogs, videos, or a combination of everything – make sure you’re posting consistently. Social media algorithms favor consistent posting, and consistent posting keeps followers consistently engaged.
This also provides more opportunities for your followers to share your useful posts. When they share, you widen your viewership – which could bring you more followers! Posting regularly will also give you more chances to engage and interact with your followers. This will help you learn about the content that they appreciate and find most interesting!
Each social media platform has a different recommended posting schedule. Here is a breakdown for each platform:
- Blogging: 3-5 times per week.
- Facebook: 1 time per day at least 3 days a week.
- Twitter: 5-10 times per day.
- Instagram: 1-2 per day.
- YouTube: Schedule doesn’t matter as long as it is consistent.
- Pinterest: 5-30 pins per day.
- TikTok: 1-3 times per day.
Develop Good Relationships with Your Audience
When it comes to micro-influencing, it’s important to always be interacting with your followers on your social media pages. One big advantage you’ll have over the macro influencers is that you can respond to most comments and answer follower questions in a timely manner. This will make you feel more approachable and will build loyalty with your audience.
Building good relationships with your followers via social media is directly linked to developing better engagement rates. These metrics show how involved your audience is through likes, comments, shares, and clicks. When your audience expects responses and consideration from their interactions with your posts, they’re more likely to engage!
Becoming a micro-influencer is just a matter of building followers and creating quality content!
With commitment, an interesting niche, and your unique voice, you can achieve this awesome career goal. Becoming a micro-influencer on your topic of expertise has never been more possible. With great content, consistent posting, and a good relationship with your followers, you’ll achieve your micro-influencing dreams in no time. Still, struggling to gain more followers? We have another resource for you, here. With this resource, combined with the above tips, you can confidently start your influencing journey today. For more blogs like this one, head on over to the InfluencerSEO Blog. If you have any additional questions or comments, be sure to drop us a line below! Until next time, we wish you the best of luck as you navigate the world of influencing.