Running a blog is hard work. Probably more work than you expected when you initially wrote and published your first post. Between maintaining your hosting account, managing social media, engaging with your audience, promoting your blog, and managing your small business, writing can somehow end up at the bottom of the to-do list. And don’t even get us started on writer’s block and running out of creative brain power.
Writing on top of all these other duties as a blogger can be completely overwhelming! We can totally understand how sometimes the blogging process might feel stressful or forced. As bloggers, you’re expected to be creative and pump out content on a very regular basis. This can lead to burnout. When you’re feeling creatively drained, the quality of your blog content and the quality of your work-life suffers. But it’s important to remember that blog writing is the most integral part of your business as a blogger. So lacking quality, consistent content can be a critical roadblock to your success.
Outsourcing your blog is the perfect solution to maintaining regular, valuable content. Getting a little help in this department can not only relieve some of the stress associated with your blogging business, but also offers other major benefits to your blog as well. So let’s discuss.
Why & How To Outsource Your Blog Writing:
Benefits of Outsourcing Blog Writing:
Even though you’ve grown your blog to this point using your expertise and style, adding another individual with a different background and perspective can be extremely beneficial. According to Compose.ly, a company that provides writing services, finding freelancers with niche expertise in your industry can add an additional layer of credibility and flavor. Subject matter is important to your blog, and you can find a writer who really knows their stuff in your industry.
When being the sole blog writer, there is only so much content you can produce in a week, yet the standard for a successful blog is 3-5 posts a week depending on size (Carmichael). Adding other writers can help you increase your posts and add more organic traffic to your blog. This can help you stay consistent, and have more to offer readers on a regular basis. And hey, maybe even allow for you to take a break every once in a while or focus on other areas of your blogging business.
Though you may love the creative part of writing, perhaps the technical side with grammar, formatting, and search engine optimization (SEO) really isn’t your forte. If you hire an expert blogger, you can even take your own writing to the next level! After all, you want your work to do as much for your blog as possible! More on the benefits of SEO for bloggers HERE.
Search Engine Optimization is often changing, so going back and updating old blogs can be important to maintaining traffic, but this can be tedious! Outsourcing writers to revamp old posts is a great way to inexpensively and effortlessly gain more traffic.
If you read the above benefits and are ready to let go of the reins on your beloved blog just a little bit, then we’re here to help! We’ll walk you through all you need to know about outsourcing your blog writing.
How to Outsource Blog Writing
Define Your Style
Chances are whether you have realized it or not, your blog has a voice. It’s your voice! This might be professional or conversational. It might be informative or humorous. Maybe it’s a combination of these, but you’ll need to articulate to your writer what voice they should utilize when writing to make sure it matches your standards. If you don’t know what your voice is, read this post on how to find your blogging voice.
Pick a Type of Writer
There are all types of writers out there that vary in style and knowledge. Maybe you run a blog on clean beauty reviews and tips. If that’s the case, you’d want to locate someone who is an expert in that field. Someone to provide you with thorough, accurate, and valuable content for your readers. They should be familiar with the clean beauty space and have a few beauty tricks of their own up their sleeve.
Conversely, if you run a mom-blog, you might find someone who is similar to the readers and in the thick of the parenting journey herself. Maybe her content is less formal, but more fun and reads like a motivational monologue.
Or perhaps more than anything your goal is SEO and clear prose, in which case you’d hire someone with a professional background in writing. Spend some time considering who you need on your team.
Consider Blog Post Expectations
Knowing how much content you’re looking for will help you determine a budget and engage in the hiring process. But how much should you post? Kayla Carmichael of HubSpot says it depends on your goal!
She says that if you are looking for organic traffic posting 3-5 new and updated posts a week is a good number. The more posts you have, the more opportunity you have to bring clicks to your pages. It is important to consider, though, fatigue from readers with too much content, which makes 3-5 posts a good number for dedicated blogs.
At InfluencerSEO, we’ve found that posting two times per week minimum is a good goal if you’re just starting out. You can see great results if you’re consistently posting two high value, authentic, and engaging posts per week. Then work on building up to 3-5 posts per week.
Blog Post Length:
You’ll want to be upfront with your writers about how your expectations for each blog posts’ word count. Do you want more long form content, or short blog posts? Or will you have a mix of both? If you’re unsure, you can read more about how long blog posts should be HERE.
Content Goals & Call To Actions:
Are you trying to drive sales with your blog posts? Gain more traffic through SEO? Or maybe you want more email subscribers. How about social media followers? No matter what your goal is, you need to tell your writer in advance. So they can try to work in your ideal call to actions throughout their writing. Do they need to mention your services and push for sign ups? Or should they always be linking to your email sign up or latest Instagram post? Consider your digital marketing goals and the CTA’s that go along with those goals.
Ask Yourself if it Reflects Your Brand
After you make the decisions above, ask yourself if all these choices reflect the vision of your brand. Taking a moment to write down your goals can help you stay on track. Especially if you’re making the decision to outsource due to being overwhelmed by your workload. Take a moment to breathe, and look to the future of the amazing thing you built!
Determine How You’ll Hire the Writers
There are a number of employment structures for content writers. Determine which option is best for you before beginning your hiring process. You can hire writers on a single-contract basis where they produce just the article or articles you ask of them and then the relationship is over. Or you can hire them on an ongoing basis either as a freelancer or through putting them on your business’ payroll. It ultimately depends on how you set up your business and how much writing you need. Plus, the kind of relationship you want to have with writing members of your team.
Assemble a Budget
Once you know exactly what you want, it’s time to make a budget! Now, we can’t say an exact dollar amount, as this varies widely depending on the profit from your blog, but, according to Superside (a graphic design and copywriting service), you’ll need to decide if your priority is quantity or quality. There really is a wide range of what copywriters are charging. So define your budget, and then go out and find the writers that suit your vibe. Both from a branding and budget standpoint.
Make a Plan and Schedule
Finally, you’ll need to make a posting schedule and plan. The plan needs to include what topics you’re wanting, the word count, and other details about the posts like a rough outline. These things can help outsourced writers produce the content you want quickly without you needing to request many revisions.
Additionally, you’ll need to have all your topics scheduled. Schedules help you make due dates for your copywriters and ensure you keep all your new content well-organized. This will also help you stay consistent since the operation no longer just depends on you, but the operations of a team!
Where to Find the Best Copywriters
Once you’ve made your plan, it’s time to hire a writer. Remember, your blog is at the center of all your hard work, so you want to find the best writers out there. Luckily, the internet has made it really easy to find good, qualified writers that fit exactly into your niche and employment structure, whether you’re looking for part-time or full-time assistance. Here are a few great options for hiring a freelance writer and / or building a team of content creators:
Professional Copywriting Services:
The best way to find blog writers is through companies that specialize in providing copywriting services for blogs just like yours. We recommend you find a company that will ensure your content is quality. Plus take a lot of the management off your hands. After all, the goal is to get work taken off your plate and restore that valuable resource we call TIME! At InfuencerSEO we Strategize clients the ability to add copywriting to their package. We’ll write SEO friendly blog posts with all proper formatting and optimization. Then we’ll upload the blog posts into your WordPress so all you have to do is add your images, affiliate links, and publish the post!
Sites like Fiverr or UpWork are crawling with English majors and professional writers searching for all types of freelance writing gigs. Many writers working in copywriting are on these websites. You can find part-time team members as well as contract-based freelancers. These sites handle a lot of the employee management like billing and hour tracking, offer communication tools, and have a good vetting process through reviews and worker history tracking!
Facebook, Twitter, and other social media sites are brimming with groups dedicated to writing and other subjects. This can be a bit unorthodox, but many of these writers would love to work / create content for you and might come a little more budget friendly. It is important to note that writing skills can vary on these platforms since there is no vetting or verification system. If you’re looking for something a little more casual, you can connect with large communities of writers through social media!
If you have a blog with a specific niche, you could contact professionals in that industry and ask them for contributions or guest posts. Or you can even post a job offer on traditional hiring website services like Craigslist or Indeed. This is definitely an old-school way of building a team, but it’s tried and true!
Have you worked with copywriters for your blog before?
If you’ve worked with copywriters, we would love to know how you found them and what your experience was! At the end of the day, there’s no shame in needing some help; in fact, this just means you’re a dynamite success! Outsourcing your blog writing to qualified copywriters helps build brand moment and awareness. Regular posting builds traffic through SEO content marketing and increases engagement with your audience with a steady posting schedule!
Taking some time to consider how you’ll approach building your team will give you peace of mind and the best results possible. Soon enough, your articles will be soaring to the top of the search pages! And even more exciting, traffic to your blog posts will reach an all-time high!