When was the last time you hopped on YouTube or Pinterest looking for a DIY tutorial? Probably pretty recently—and you’re not alone! The internet has made it possible to learn how to do literally anything yourself, and DIY content is more popular than ever. But with so many creators out there, finding the right DIY influencers to follow and trust is key. And that’s where it gets fun!
Some of the most beloved online personalities have built their entire brands simply by sharing DIY projects and tutorials. From home decor and woodworking to upcycling, crafts, fashion, and even beauty, there’s a DIY influencer for every interest. Whether you’re looking for top influencers to follow or thinking of starting your own DIY blog, you’re in the right place!
We’re sharing our favorite DIY influencers that deserve a spot on your feed, so you can follow along and level up your creativity (and skills!). And if you’re ready to build your own DIY brand, these creators can inspire you and show you what’s possible.
25 DIY Influencers to Follow and Learn From
The DIY trend is on a serious rise right now—and it’s not slowing down anytime soon! More and more people are ditching store-bought items in favor of making things themselves. Think homemade beauty products with natural ingredients and stunning home decor pieces made from thrifted finds.
And for DIY influencers and content creators? This is a huge moment. DIY channels are getting more attention than ever, and their audiences are only growing!
Following the right DIY influencers doesn’t just entertain you—it teaches you real, handy skills and sparks creativity. Plus, the best creators share everything: step-by-step tutorials, favorite resources, and products that take their projects to the next level. It’s like having a personal mentor, but make it content!
The DIY influencers in this post are the real deal. Study what they’re doing, how they’re showing up, and how they’ve built their brands. Because if you’re thinking about starting your own DIY blog or channel, these creators are your ultimate blueprint!
25 Top DIY Influencers to Follow for Every Niche
We’ve rounded up our favorite DIY influencers worth following for ideas, tutorials, and endless inspiration. And if you’re dreaming of becoming a DIY influencer yourself, these are the accounts to study and learn from.
Who knows, with the right strategy and consistency, you could be partnering with big brands as a macro influencer sooner than you think! Want to know what it actually looks like? Check out our post “What Is a Macro Influencer?” to find out!
DIY Home Improvement Influencers
Maggie McGaugh
Maggie is one of the most-followed DIY creators on the internet—and it’s easy to see why! She has over 2 million Instagram followers and a massive presence on TikTok. Through these channels, she built a seriously loyal community around dumpster diving, furniture flipping, and budget-friendly home refreshes.
But what really sets Maggie apart is her humor. Her content feels less like a tutorial channel and more like hanging out with a hilarious friend who just happens to have a paint sprayer. Her followers don’t just learn how to DIY. They show up every single day to laugh, be inspired, and feel like they can tackle anything!
A Dabbled Dwelling
Kelsey is the creator behind A Dabbled Dwelling, where she’s tackling her 1972 fixer-upper one project at a time. And her community of over 150k Instagram followers is obsessed with every step of the journey!
Her origin story is one of the most relatable things we’ve ever heard. She picked up power tools after realizing her project list wasn’t going to get done by adding things to her husband’s honey-do list. And now she lives by the motto, “I have no idea what I’m doing, but I’m going to do it anyway!” And honestly? Same, Kelsey. Same!
Ashely French
Ashley is a DIYer, Realtor, and home renovation creator with over 460k Instagram followers. Her content is all about empowering beginner DIYers and new homeowners to tackle projects with confidence. From accent walls and kitchen renovations to budget-friendly refreshes, she makes the most intimidating home projects feel doable.
Right now, she’s adding serious character to a 70s “plain Jane” home, and her followers are living for every update. And whatever you do, don’t sleep on her cabinet painting tutorials. They’re some of the most-saved content on her entire feed, and for very good reason.
Crystel Montenegro
Crystel teaches women how to DIY and design. Her DIY journey started in the most relatable way possible: building a nightstand with just a drill and some wood she had cut at Home Depot.
What began as one small project has grown into a full platform of honest mistakes and hard-won victories. She also shares step-by-step tutorials designed to empower women to pick up their tools and get to work.
Alexandra Gater
Alexandra is the queen of small-space and renter-friendly design. Her 900k YouTube subscribers are proof that people are absolutely obsessed with her content. Her tiny apartment makeovers have built a serious cult following, and it’s easy to see why.
She makes home design feel completely accessible for renters and homeowners alike. Ultimately, she’s proof that you don’t need your own space to truly make it feel like yours.
Jasmine Gurney
Jasmine is all about practical, no-fluff DIY tips that make affordable makeovers totally achievable for anyone. Her video tutorials—think “Easy Wallpaper Stripping Hack” and “How to Paint Around Fixtures & Fittings”—are especially perfect for new DIYers.
She gets straight to the point, shows you exactly what to do, and sends you off feeling confident and ready to tackle the project. No filler, no overwhelm—just pure, useful home renovation content!
DIY Beauty Influencers
Farah Dhukai
Farah is the OG queen of pantry-ingredient beauty and helped define the entire DIY skincare space. She shares how everyday pantry items can erase pimples, deliver glowing skin, and treat damaged hair. Her content blends traditional Indian and East African remedies passed down from her mother and grandmother with accessible, modern tutorials.
Her quick, no-fuss material covers everything from “acne murdering” face masks to natural hair treatments. And honestly? Her recipes actually work. Like, really work!
Sara Beauty Corner
Sara has been a powerhouse in the DIY beauty space for years. Her YouTube channel is still delivering some of the most fun, creative homemade beauty content on the internet! From edible lip glosses to nail art to homemade face masks, her content covers it all. Plus, the playful energy she brings makes every tutorial feel like a good time.
Marie Rayma
Marie is basically the cool chemistry teacher of the DIY beauty world. Her content is absolutely PURE GOLD for anyone who wants to go deeper than just mixing pantry ingredients together. Both her blog and YouTube channel are packed with formulation-grade recipes for lotions, serums, balms, and bath products.
She actually takes the time to explain the why behind every single ingredient. If you’ve ever looked at your skincare label and had absolutely no idea what you were reading, Marie is about to change everything for you!
Mindy Benkert
Mindy runs one of the most extensive DIY beauty libraries online. She has over 200 recipes and counting, all formulated specifically with sensitive skin in mind. Her content covers gentle cleansers, herbal hair rinses, and anti-aging serums so good you’d swear they came straight from a high-end brand.
Every single recipe is tested right in her own kitchen. That’s the kind of authenticity and trust we love to see! And, if you decide to take inspiration here, it’s the kind of authenticity your audience will love, too!
Kelly Cable
Kelly is the bestselling author of The Natural Soap Making Book for Beginners, and her expertise shines through everything she creates. Her blog is a treasure trove of homemade soap recipes, natural deodorants, and herbal remedies. Plus, she shares budget-friendly skincare that makes the low-tox lifestyle feel completely accessible.
Her content is a goldmine for anyone who wants to ditch the overpriced “clean” products in Sephora. With her help, you can start making your own skincare products from scratch. Your skin and your wallet will thank you!
DIY Fashion Influencers
Micarah Tewers
Micarah is what happens when high fashion meets pure chaos—and we mean that as the highest compliment! She sews couture-level gowns from bedsheets, curtains, and thrift-store fabric. She also narrates the entire process with a sense of humor that will genuinely keep you watching for hours.
Her content is absolutely perfect for anyone who wants to learn real garment construction without taking themselves too seriously. Talented, hilarious, and totally one of a kind—Micarah is a must follow.
Kara Fabella
Kara’s content is what you’d get if a fashion student took over TikTok’s creative director chair. Her thrift flips go way beyond basic alterations, blending sewing, painting, and full-on garment reconstruction into one incredibly satisfying creative process.
She walks her viewers through everything from the initial inspiration board all the way to the final styling. Her ability to treat every thrift store find like a blank canvas is truly incredible. That’s the kind of mindset shift that takes DIY fashion from a fun hobby to a full-on art form.
Madeleine White Fedyck
Madeleine is one of the most-watched DIY fashion creators with over 5 million TikTok followers and 2 million followers on Instagram. Her origin story is honestly one of our favorites: she taught herself how to sew on a $30 sewing machine after being shocked by the cost of a bikini for a casting call. One viral DIY outfit later, a star was born!
Her content spans sewing tutorials, fashion hacks, and jaw-dropping outfit transformations. Her ability to whip up a black-tie gown from HomeGoods curtain panels is nothing short of incredible. If you’re not already following Madeleine, what are you waiting for?!
Page Sechrist
Paige is the queen of patchwork and visible mending. Just one scroll through her TikTok and Instagram content will have you completely hooked! Her jaw-dropping before-and-afters are seriously next level. But what really sets her apart is that she’s not just styling existing pieces. She’s building entirely new garments from scratch using secondhand textiles.
Her vibrant color blocking and Y2K-leaning flips bring such a playful, energetic vibe to DIY fashion, making every project feel like a celebration. For anyone serious about leveling up their sewing skills, her content is the place to look.
DIY Upcycling Influencers
April Yang
April earns her spot on this list because her thrift flips go way beyond just styling. She fully reconstructs garments, turning dated, forgotten pieces into clothing you’d actually want to wear today. Her tutorials walk through pattern alterations, fabric choices, and hand-finishing techniques, making her content feel like a real sewing class.
Translation: this is upcycling at the construction level, not just the surface level. And for anyone serious about mastering the craft of DIY fashion, April is an absolute must-follow!
Christina Muscari
Christina, the brains behind “Pretty Distressed,” is one of the most influential names in furniture flipping. Known for stunning farmhouse-chic transformations, her tutorials have genuinely launched countless DIYers into the hobby. With a specialty in painting, distressing, and restoring wood furniture, she makes even the most tired, beat-up pieces look brand new.
Her approachable teaching style is what makes her content perfect for beginners. And the proof is in the comments. Plenty of flippers credit Christina’s YouTube channel as the exact spark that got them started. That kind of impact? That’s the mark of a truly special creator!
Erin Shuford
Erin specializes in mid-century modern furniture refinishing. With over 2 million Instagram followers, she has become the go-to resource for anyone who wants to flip pieces without losing their original character.
Her Instagram is a total masterclass in beginner-friendly tips. And her short-form content has a magical way of making even the most complicated techniques feel completely doable.
Kara Ward
Kara’s story is the kind that truly pulls you in. In 2020, her husband lost his job, and her family was $60,000 in debt. To distract themselves, they started watching furniture refinishing videos and ended up painting their own bedroom furniture that very weekend. And now? She’s one of the most-watched flipping creators on YouTube—and the face of “Lemons to Lemonade Home.”
She shares refreshingly transparent advice on how to turn furniture flipping into a real, sustainable income stream. Her content is perfect for anyone who’s thinking about taking their flipping hobby to the next level and making it into a business. If Kara’s story doesn’t inspire you to pick up a paintbrush, we don’t know what will!
Carrie Spalding
Carrie blogs about budget-friendly home upcycling with a focus on garage sale finds, thrift store flips, and creative reuse. Her content makes the whole “trash to treasure” lifestyle feel completely achievable for anyone!
Her work spans furniture, decor, and smaller DIY projects. But it’s her warm, honest writing voice that keeps her readers coming back for more. If you’re trying to refresh your home on a real-world budget, Carrie’s blog is an absolute gem.
DIY Crafting Influencers
Krafts by Katelyn
Katelyn is the undisputed queen of Dollar Tree DIYs. Her YouTube channel is proof that you absolutely do not need a Hobby Lobby budget to make beautiful things. From budget-friendly home decor projects and holiday crafts, her tutorials are clear and easy to follow. It’s packed with “wait, that’s from the Dollar Store?!” moments that will have you running to the store immediately.
Make sure to bookmark her seasonal playlists. She drops fresh Dollar Tree decor ideas before every single holiday, so you’ll always have something new and exciting to make.
Donna Wolfe
Donna runs one of the most beloved DIY YouTube channels online with more than 2 million subscribers. Her channel covers the full spectrum of creative, self-sufficient living. She shares tutorials spanning crocheting, knitting, gardening, beading, sewing, and so much more.
She’s basically the one-stop shop for any handmade hobby you’ve ever wanted to pick up. Plus, her teaching style makes even the most complicated patterns feel completely doable. Whatever skill you’ve been putting off learning? Donna is about to change that!
Passioknit Goods
Kelsie is a full-time fiber artist with more than 1.3 million followers on TikTok. But her content is so much more than just pretty crochet inspiration. She gets real about what it actually takes to turn a crafting passion into a sustainable career.
This makes her an absolutely must-follow for anyone who wants gorgeous handmade fashion ideas and genuine insight into building a craft business.
Moriah Elizabeth
Moriah is a one-woman creative powerhouse. If you’ve never stumbled across her “Squishy Makeovers” series, you’re in for a treat! She has built a massive following by blending painting, crafting, and a goofy, lovable on-screen personality that makes every video fun to watch.
Her content is perfect for anyone who loves a satisfying before-and-after project. She’s an artist who clearly, wholeheartedly loves every second of what she does. That kind of authentic joy is contagious, and it shows in every view count!
ThatCrochetGuy
ThatCrochetGuy is on a mission to prove that crochet is high-quality art. And honestly, one look at his bold, beautifully crafted bags and sweaters, and you’ll be convinced. He weaves positive and affirmative messages into his striking designs. Plus, his work has earned a spot on real fashion runways!
His content is living proof that crochet has come a very long way from doilies and granny squares. It’s a serious art form that belongs in high fashion—and ThatCrochetGuy is leading the charge.
How to Choose the Right Influencers to Follow
Match their skill level to yours.
The best DIY influencers to follow are the ones who are just a step or two ahead of where your skills are right now. That way, their projects feel achievable and inspiring—not intimidating and impossible.
If you’re just starting out, look for creators who break down the basics and walk through every step with patience. Once you’ve built some confidence and tackled a few projects, you can start following more advanced makers. It’s all about growing at your own pace—and having a blast doing it!
Look for a style that you actually like.
It’s tempting to follow creators just because their content is popular. But if their aesthetic doesn’t match yours, you’ll struggle to apply anything they teach to your own life. A modern farmhouse furniture flipper isn’t going to be much help if your style is maximalist Y2K. And vice versa!
Before you hit follow, look through their portfolio and ask yourself one simple question: would I actually want my project to look like theirs? If the answer is yes, you’ve found your match! If the answer is no, keep scrolling. The right creator is out there!
Prioritize teachers over performers.
If you’re following DIY creators to actually learn something, prioritize the ones who create real tutorials. There are plenty of creators out there who share the process of a project without actually explaining what it takes to get there. And that makes a big difference! Teachers offer much more value than performers, and the best DIY influencers know exactly which one they are.
And if you’re thinking about starting your own DIY blog or channel, take note. Step-by-step tutorials are the content your audience will love you for. That’s the value that turns a casual viewer into a loyal, lifelong follower!
Start your own DIY blog with a tailored strategy from InfluencerSEO.
There’s a real science behind why these DIY influencers are so popular. And it goes way beyond personality and skill. It comes down to the type of content they create, how they show up for their audience, and the one powerful secret weapon—SEO!
That’s exactly where InfluencerSEO comes in. Our team of SEO experts will build a tailored strategy around your specific niche and find exactly what your target audience is searching for. Plus, we’ll help you create content that actually ranks. You focus on the DIY—we’ll handle the rest!
Ready to take the next step and launch your own DIY blog? Check out our SEO packages today and let’s build something amazing together!
Want even more creators to add to your following list? Check out our post “Influencers with Podcasts” for more inspiration.
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
Leave a Reply