Welcome back, everyone! You have one more week with me and Wellevation HQ as we detail all things brand partnerships. In our last posts, we’ve dug into quite a few details about working with brands. We discussed how to get yourself noticed by brands for collaboration. And, we outlined what a blog manager (a.k.a a talent manager) actually does and how they can help you reach your blog monetization goals through sponsored posts.
Now that you have a good understanding of the ins-and-outs of brand partnerships, it’s time to consider whether hiring a blog manager is right for you. We’re often approached by influencers asking when it’s time to hire a blog manager. And, if they’re not ready yet, how do they get there? Here’s Wellevation HQ’s advice on knowing when to hire a blog manager:
When to Hire a Blog Manager
Know your strengths and weaknesses.
I’ll be the first person to tell you that hiring a talent manager isn’t the right decision for everyone. One important thing to think about is your personal work experience, your strengths, and your weaknesses.
This goes for everything! If you’re someone who has strong writing skills and loves creating quality content, hiring freelance writers probably doesn’t make sense. Or, if you are naturally skilled at social media, content marketing specialists don’t need to be on your payroll.
Conversely, if you don’t have any skills or enjoyment in the technical search engine optimization side of blogging and website operations, hiring SEO services will be worth the price. But, what about talent management?
Do you enjoy pitching and negotiation with brands? We find many bloggers don’t love the tedious back-and-forth of brand communication and pricing negotiations. Finding the right brands that fit your niche can be time-consuming and take away from your favorite parts of your business. If that all sounds like you, a blog manager is probably a good idea!
Understand your business’s financial situation.
To know who you can hire and what you can outsource, it’s SO important for business owners to understand their financial picture. Whether that’s hiring writers, graphic designers, or blog managers! Ask yourself: What are your primary sources of income? And, what are your monthly expenses? You’ll need to know these numbers to make a judgment on whether outsourcing your blog management is a good option (or not).
Keep in mind that most talent management agencies are paid using a commission model. Typically, their cut is anywhere from 15% – 30% of each brand partnership. So, before you dive into hiring a brand manager, punch some numbers to see if you can swing the commission long term.
Consider the scale of your sponsored posts biz.
Ask yourself questions like, how much money did I make from sponsored social media and blog posts in the past year? How many times did brands reach out to me in the past month? On average, how many sponsored partnerships am I managing each month? This is important, because most blog management agencies won’t accept influencers with only a few sponsored post gigs.
In order for people to work with Wellevation HQ or businesses like ours, they need to be making at least $50,000 per year from brand partnerships. This is so both you and your agency can make money after commission.
This is not a knock on micro influencers or people who have lower rates. You are all valuable in the space! It’s just that the current size of your business won’t justify a blog manager. Don’t worry, with good growth and a comprehensive content strategy, you’ll get there in no time!
Know your numbers.
Statistics are going to be a good indicator of whether you’re ready for a blog manager. Just having good content isn’t enough in today’s vast world of influencing. What are your average Stories views? How many link clicks are you driving to your favorite products? What’s your website’s domain authority score? Basically, what are your rates, and how are they being received by brands?
Another popular discussion is around follower numbers on Instagram. What is the threshold for brands? The truth is, there really isn’t a threshold for followers for successful brand partnerships. Engagement is an equally vital metric as the number of followers, so the minimum can vary. As a rule, Wellevation HQ and other companies like us require at least 20,000 followers.
Hiring a blog manager is a great way to grow your influencer marketing business, but it’s important to know if it’s the right step for you!
If you’ve looked through the items above and feel you are ready to hire a talent manager, it’s time to look for the right agency for you! There are all kinds of talent management agencies that specialize in different niches (celebrities, YouTube, food, gamers, etc.).
There are also different size agencies. Do you want to be working with one person, or a team of people? At Wellevation HQ, we’re a small team, and everyone we represent works directly with me, the owner! We feel like this personalized approach allows us to get to know your brand really well and provide the best service possible. You can focus on creating content, while we take care of the headaches that come with running a blog.
This is our bread and butter! Our expertise will help you build your business and build your profits. Check out our blog for more information on all that we do, and don’t forget to check back with InflunencerSEO too! We at Wellevation HQ can’t wait to work with you. Many of our clients stay with us year after year, and become an extension of our family. We’d love for you to join too!