Google Analytics is one of the most powerful tools bloggers have at their fingertips. This intuitive program takes care of all your website tracking, showing you valuable real-time insights into your visitor activity. It reveals things like user bounce rate, pages per session, session duration, and soooo much more! Having Google Analytics integrated into your website can help you see what’s working on your blog and what’s not, so you can move forward with the best strategy to reach your goals and keep your followers engaged.
The best part? Google Analytics is free!!! You just have to add it to your site. Almost every web hosting platform has a way to integrate Google Analytics—including SquareSpace! So, today we’re sharing a step-by-step guide to adding Google Analytics to your SquareSpace blog. Here’s how it’s done:
How To Add Google Analytics To Squarespace
There are a couple of ways to add Google Analytics to Squarespace. One isn’t better than the other, so just pick one and roll with it. If it’s too confusing, try the other option. However, both of these are pretty easy and we think you’ll get it on the first try! You can install Google Analytics onto your SquareSpace site using Google Tag Manager or a Google Tracking Code. (Also, learn about the differences between Google’s Universal Analytics and Google Analytics 4 HERE.)
Google Tag Manager
Step One: Make Google Tag Manager Account
If you don’t already have a Google Tag Manager account, take a few minutes to make one. This is where you’ll view your analytics going forward.
Step Two: Click Admin and Install Google Tag Manager
Across the top, just below the Google Tag Manager logo, you’ll see the options: Workspace, Version, and Admin. Click Admin. Then, on the right-hand side, click Install Google Tag Manager. When you navigate to the next page, you should see two codes displayed. We’ll need these in a moment!
Step Three: Go to SquareSpace and Find Code Injection
On the backend side of your SquareSpace website, click Settings. Under Website, you’ll see the option Advanced. Click that, and finally select Code Injection.
Step Four: Insert Your Code
You’ll see an option to add code to the header and footer of your SquareSpace page. Jump back over to your Google Tag Manager tab and copy the first section of text and paste it into the header box on SquareSpace. Then, copy the second set of text and paste it into the footer box. Don’t forget to click Save on SquareSpace before finishing up!
Google Analytics Tracking Code
Step One: Make a Google Analytics Account
If you haven’t done it already, make a Google Analytics account. This is where you’ll view all your insights and data!
Step Two: Find Your Tracking Code
To locate your Google Analytics UA tracking code (AKA the measurement ID), click Admin in the lower left-hand corner of your Google Analytics homepage. Then, in the second column, select Tracking Info. Finally, click Tracking Code and your Tracking ID will be displayed.
Step Three: Find Your External Services Option on SquareSpace
On the backend side of your Squarespace website, you need to find the External Services page where you can place this UA Tracking ID. Luckily, SquareSpace’s built-in integration for Google Analytics makes doing this super easy!
To find it, first, navigate to Settings on your SquareSpace site and then go to Advanced. From there, scroll down until you find External Services. Select that option and you should see two boxes. One asks you for a Google Analytics Account Number and the second asks for an Amazon Associates ID. In this post, we’re working with that first option! (If you’re interested in learning about affiliate marketing with Amazon, though, read more HERE.)
Step Four: Add Your Tracking Code
Now, it’s time to add your tracking code! Simply copy the Tracking ID from your Google Analytics page and paste it into the first box on the External Services page. Don’t forget to save. That’s it! Google Analytics is now connected to Squarespace.
You can add Google Analytics to your SquareSpace blog in two easy ways!
Google Analytics is vital for anyone blogging as a business. It gives you the information you need to understand what your audience wants. Since it’s free, there’s no reason you shouldn’t make an account and get it added right now! For more information on blog management and growth, head over to the InfluencerSEO blog and follow us on Instagram. We have all the info you need to engage your readers, get more followers, and monetize your brand. Let’s do this!!!