What Is Compound SEO?

what is compound seo

If you’ve been here a while, you know that search engine optimization (SEO) is our game. It’s the BEST way to grow your blog or website and actually reach people! By optimizing your website to rank higher in search engine results, you can easily attract more organic traffic to your website, increase visibility, build followers, and drive conversions. 

However, as search engines continually refine their algorithms and user behaviors evolve, it is becoming MUCH harder to stay ahead in the SEO game. This is why you need to stay adaptable and committed to learning more about this ever-changing side of the internet. 

One thing currently evolving is the concept of “compound SEO.” This unique approach is all about acknowledging that SEO success isn’t always achieved via a single tactic, but through a combination of various elements. 

Today, we will take a look into what it is, how you can harness its power to unlock your blog’s full potential, and how the team at ISEO can help!

what is compound seo

What Is Compound SEO?

Compound SEO basically represents a shift in the space of search engine optimization. This is because it focuses on cultivating long-term authority and credibility with search engines. Unlike the usual SEO strategies that only yield short-lived results, compound SEO aims to establish blogs as trustworthy sources for info in the long term.

This approach offers a range of tactics, including creating high-quality content, earning backlinks from reputable sources, optimizing technical aspects, and prioritizing an enhanced user experience. This is all done with the goal of providing a more valuable experience for your readers! 

how compound seo works

How Compound SEO Works

Compound SEO basically operates on the principle of cumulative impact. This is where various optimization strategies work together to build lasting authority and credibility with search engines. Unlike short-term digital marketing methods that focus on quick wins or temporary traffic boosts, this method prioritizes sustainable, long-term growth. 

By implementing these strategies consistently over time, blogs can establish themselves as authoritative within their respective niches. This earns the trust of search engines and readers alike. You can expect to see gradual yet significant improvements in your online presence with a good SEO strategy! It’ll take a little while to get there, but the long-term benefits are worth the wait.

elements of compund seo

Elements of Compound SEO

High-Quality Content

When crafting a blog post, we can get so focused on doing all the right technical things to make the post rank that we start writing for search engines and NOT for readers. This is a no go. At the end of the day, no matter how many SEO techniques you employ, you won’t rank high if you’re not offering anything new and no one wants to read your stuff. You must create high-quality content! 

Focus first on the piece that matters most: the heart and purpose of the content. What’s your mission with writing this? How do you hope people will respond when they’re done reading it? Spend your time ensuring that your point and perspective are super clear to readers. Basically, if you write good stuff, people will want to read it, and that’s the BEST thing you can do for SEO. Nothing else matters if your post isn’t worth reading.

Backlinks

Backlinks, or inbound links from other websites to your blog, are a huge factor when it comes to determining a site’s authority of credibility. Quality links from relevant sites that are actually reputable tell web crawlers that your blog is trustworthy and deserves to rank high. 

Implement a link-building strategy to acquire high-quality backlinks from authoritative websites in your industry. Focus on earning natural backlinks through guest blogging, compelling content, and relevant online communities.

Hot Tip: Other types of linking are important too! Add plenty of external links (links from your blog to other sites) on your blog to show search engines that you have good sources and supporters. Internal links (links on your blog to other pages on your site) can lower bounce rate and keep people on your blog longer by giving them more relevant content to read!   

On-Page Optimization

On-page optimization is another important rank factor for compound SEO strategy. It means every element of a given webpage should be formatted and manipulated to improve visibility on search engines. This includes optimizing meta descriptions, titles, headings, URL structures, and alt text.

Lots of things can impact the optimization of these on-page elements! Style, length, formatting, and, of course, keywords should all be intentional for best results! Conduct keyword research to identify relevant short-tail and long-tail keywords for each page and include them in EVERYTHING! Naturally (no keyword stuffing) add keywords to titles, headings, meta descriptions, and body text. (Here’s more on how to write SEO-friendly content!)

Hot Tip: Ahrefs is a GREAT resource for keyword research!

Technical SEO

Technical SEO focuses on how user-friendly the website is on the front end and back end. This helps to improve indexability, crawlability, and overall performance in search engines. Plus, it’s good for the user experience too! 

Technical SEO includes optimizing your site structure, fixing broken links, and improving site speed. Oh, and ensure your blog is mobile-friendly too, because Google now favors the mobile experience of websites over the traditional desktop version. This is because over half of web traffic is now on phones and other mobile devices! (Crazy, right??? We’ve come a long way since dial-up.) 

Make sure you regularly run SEO audits on your blog! There is SO much to know when it comes to search engine optimization, so it’s always a good idea to have experts look at your site and determine what may be holding you back. You can get a FREE SEO EVAL today with us at InfluencerSEO!

Social Signals

While the direct impact of social signals on search engine rankings is often debated, there is enough evidence to suggest that social media activity can indirectly influence search engine visibility by driving lots of traffic! Engaging with your audience on social media can also increase brand awareness, establish credibility within your target audience,  build loyalty in your readers, and attract backlinks from social shares.

Stay as active as possible on social media and share content regularly. You can even encourage social sharing by including the buttons on your website. This is not only helpful for marketing efforts, but all the things listed above. Here’s more on how social media and SEO work together

Get more eyes on your blog with compound SEO!

We hope with this new strategy of establishing long-term SEO gains, you find huge blog growth in the next year! It may seem a little overwhelming at first, but don’t worry, because we are here to help! This post was an overview of what you need to do to boost SEO, but you can find all the specific step-by-step guides on every topic on the InfluencerSEO blog!

We have been supporting other bloggers just like you set goals, increase revenue, and live their best influencer lives! LFG!

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