What is a Lifestyle Blog?

What is a Lifestyle Blog?

It’s safe to say that at InfluencerSEO, we LOVE all types of blogging. But let’s be honest, is that any surprise??? In all seriousness, blogging is a great way to express yourself, promote a business or lifestyle, and connect with the world around you. You can make money doing it, too – it doesn’t need to be “just for fun”.

To make a full-time living off your blog, you need a good strategy—and that all starts with the right niche. There are aaallll sorts of blogs out there, but one of the most versatile types is lifestyle blogging. Because of its flexible content, it’s a go-to for readers and prospective bloggers alike. So, today we’re dedicating this post to lifestyle blogging! We’ll discuss what a lifestyle blog is and we’ll give you a step-by-step guide to starting your lifestyle brand. Here’s the low down:

What is a Lifestyle Blog?

A lifestyle blog is simply a blog about an individual’s unique interests, experiences, or way of life. It’s different from other blogging niches like fashion blogs or food blogs because it can take on a variety of forms. The readers of lifestyle blogs expect many topics to be covered by the influencer. It’s not uncommon for a lifestyle blogger to post about parenting, fashion, cooking, and working out all on one blog!

The fluidity of a lifestyle blog makes it a favorite niche for those who want to start a blog. When you’re simply writing about your own experience and your journey through life, there’s no shortage of content, and, no matter what, YOU are an authority on your topic! (Because it’s literally YOUR life. Duh!) 

And, readers are all about it, too, because it allows them to engage in a life that’s inspiring or interesting to them in some way. If you’re trying to decide if you should start your blog, consider a lifestyle blog; it’ll give you the ability to cover a wide range of topics, be your true self, and make a positive impact on thousands of people.

What Do Lifestyle Blogs Talk About?

What Do Lifestyle Blogs Talk About?

In short, lifestyle blogs talk about *almost* everything under the sun. Here are just some topics you can cover on your unique lifestyle blog:

  • Personal Style/Fashion
  • Beauty
  • Spirituality
  • Skincare
  • Productivity
  • Personal Finance
  • Self-Care 
  • Food/Drinks/Dining
  • Wellness
  • Mental Health 
  • Interior Design 
  • Hobbies and interests
  • Favorite Products
  • Travel
  • Technology 
  • Local Activities
  • Cooking/Cookware
  • Baking 
  • Entrepreneurship
  • Book Reviews
  • Parenting
  • Marriage 
  • Photography
  • Motivation and inspiration
  • Art and design
  • Crafting
  • Exercise 
  • Event Planning
  • Unique Lifestyles, Interests, or Experiences
How to Start a Lifestyle Blog

How To Start A Lifestyle Blog

Step One: Choose Your Niche

To start a lifestyle blog, you first need to choose your niche. Yes, we said that you can cover a lot of topics in a lifestyle blog, but you should have some central themes. Maybe you’re a Freegan, a single mom, a home decorator, or a Beanie Baby collector. Whatever it is, think of something about you that makes you interesting, and make that your lifestyle blog niche. 

Bonus Tip: If you’re feeling stuck in the process of choosing blog niches, don’t worry! WordPress has got you covered with a helpful article on how to choose your blog niche. It also includes 50 great niches to consider. Check it out and get inspired!

Step Two: Develop Your Brand

Next, it’s time to develop your brand. You need a color scheme, logo, a font collection, and an overall knock-out vibe. Oh, and you’ve gotta name your blog too, of course. Once you have all of that, your brand just needs your unique voice to make it sing!

Step Three: Build a Website

For your blogging website, you need a hosting service and web platform. We always recommend a WordPress website, because it’s specially designed for blogging. You can put your WordPress blog on one of these blog hosting platforms and get to designing. (More on all things web design and how it can impact your SEO on the blog.) 

Your website should be aesthetically pleasing, easy to navigate, and SEO-friendly. Plus, you can add a bunch of paid and free plugins to enhance your website features. All in all, your website should work for you and your readers!

Step Four: Upload SEO-Friendly Blog Posts

Now, it’s time to start blogging! Write about what you and your future followers care about. For best results, post 1-5 times per week. It must be consistent to build an audience and rise through the results pages ranks on all of the search engines, so use a content calendar to plan out your posts (and check out this post on how to get blog followers).

Posting consistently isn’t the only thing you need to make your blog search engine optimized. You need to use keywords, include meta descriptions, add links, and more to draw in as much organic traffic as possible. You can learn more about blog search engine optimization on the InfluencerSEO Blog!

Bonus Tip: If you’re a new blogger, we’ve got you covered with some brainstorming ideas. For all you self-care gurus out there, check out our list of  70+ Self-Care Blog Post Ideas. Or, if you’re a hot new photographer, our list of 36 Photographer Blog Post Ideas might just be what you need to get started! 

Step Five: Establish a Social Media Presence 

Search engine optimization is the best way to grow, but social media and SEO CAN work together to help you build your following. Lots of lifestyle bloggers engage with their followers on social media, because their target audience is already hanging out on Instagram, TikTok, and Facebook. Decide what social media channels make the most sense for you, make accounts, and start posting. (Pro-tip: repurpose old blog posts for easy social media content!)

Step Six: Monetize Your Blog

Finally, if you want to make your blogging career a full-time gig, you need to monetize your lifestyle blog. There are tons of ways to make money off your blog in both active and passive ways. Now, keep reading, because we’re about to dive into the juicy details of monetizing your blog!

How to Monetize a Lifestyle Blog

How To Monetize A Lifestyle Blog

Include ads on your website. 

Every website has plenty of dead space where ads could hang out. Once your blog hits a good number of page views, companies will pay you for banners and sidebars advertising their products or services. However, ensure the ads align with our branding and aren’t super intrusive. Keep it tasteful and relevant—and avoid annoying pop-ups. Nobody likes pop-ups!!!!

Here at InfluencerSEO, we recommend SHE Media for selling your ad space. 

Sell products or services.

Another way you can make money off your lifestyle blog is by selling a unique product or service. Create a product or service that fits your niche and market it on your blog and social media posts. You could sell courses, books, consultations, digital products, merch, and so much more. See what your audience is asking for and make it happen!

Affiliate market.

Affiliate marketing is one of the best ways for bloggers to make money from their posts. You simply write your blog posts as usual, but include affiliate links to products and services you use and love. Because if you love these products and services, its likely that your readers will, too. When readers click the links and make a purchase, you get a cut of the profits. That means easy passive income on your blog posts, ladies!!!

You can learn more about the best affiliate marketing platforms for bloggers HERE

Make sponsored content.

Next, let’s go over sponsored content – another super popular option for blog monetization. Sponsored content is when a company pays you to create content that promotes one (or many!) of their products or services. Sponsored content is more of a paid advertisement partnership and has the potential to be very lucrative. Monetizing your blog successfully with sponsored content means you’ll need to be transparent with your audience. You should only promote products that align with YOUR brand and values, as well as products your readers would actually be interested in.

Interested in creating sponsored content? Check out our recent post that covers how much to charge for a sponsored Instagram Post!

Do brand collaborations. 

Brand collaborations are another great way for your blog to start making good money! So, imagine this – you get to work directly with a brand as their temporary representative and potentially even create your own products, services, courses, etc. WITH your fav brand. The best part is… you get paid for every sponsored post you make that promotes their content and you may even earn a percentage of the profits. Besides earning profits, brand collaborates are an excellent way to expand your authority in your niche, gain new readers, and create a product/service that your listeners will love. This is, without a doubt, a great way to make your blog into a profitable business!

Need an example? Check out The Skinny Confidential’s partnership with EatDeux or Style Charade’s ongoing collaboration with Sail to Sable.

Get readers to subscribe.

Lastly, to make money through your blog, building a loyal following of subscribers is a helpful option (plus, at this point, this should be one of your goals already!). By offering exclusive content or services to subscribers, you’ll create a recurring revenue stream. You can include content such as premium content not available regularly, a how-to course on something relevant to your niche, or a coaching service. Additionally, it’d be in your best interest to offer ad-free browsing or early access to new content as a perk for subscribing.

The key is to provide value to your subscribers and keep them engaged, and loyal. With a strong subscriber base, you’ll be monetizing your blog and building a community of dedicated readers. 

6 Best Lifestyle Blogs

The Skinny Confidential 

This is the PERFECT blog for all your lifestyle niche inspiration. The Skinny Confidential covers lots of interesting topics like beauty, skincare, entrepreneurship, fashion, and motherhood. Every topic is covered using the same well-known branding, which includes an unfiltered delivery, a to-the-point approach, and A LOT of pink graphics. TSC branding is super consistent, which makes it instantly recognizable – a must in today’s competitive world of blogging. Even more, The Skinny Confidential also runs a podcast and their OWN product shop, shares all types affiliate links, and is a member of several successful brand collaborations, proving that bloggers than make some serious cash by utilizing multiple forms of monetization.

Life on Cedar Lane

Life on Cedar Lane is an interior design and home decor lifestyle blog. Andrea shares her unique style, decor tips, and DIY projects with her readers on both her blog and Instagram. Her posts are all search engine optimized and include lots of affiliate links, and her readers know they can turn to her for the BEST advice and product recommendations. You’ll see a few non-intrusive ads on the super aesthetically pleasing blog, but all in all: Life on Cedar Lane KNOWS how to monetize. 

An Indigo Day

This blog is meant to help you elevate your life, a perfect example of a successful lifestyle blog. Right away, the web design reflects that goal. It’s vibey, elegant, and ultra-modern. Plus, the whole site is easy to navigate with a well-organized menu and search bar. Which, BTW, are both great for readers and SEO. Readers can find ways to make their style, everyday life, and travel experience more luxurious with Jessica on An Indigo Day, and we don’t have to look far to see just how valuable An Indigo Day is to readers. From travel guides to product recommendations to a whole ‘shop’ section on the blog, An Indigo Day brings real value to the table.

Wit & Whimsy

Wit & Whimsy is a blog by a true NYC girl, and she shares content on fashion, beauty, and travel. Every post is valuable to her readers, but also full of affiliate links and brand content for ultimate monetization opportunities. Readers love the recommendations and we can only assume Meghan loves the profits—it allows her to continue traveling and pushing out great content that we love seeing week after week! 

Poor Little It Girl

Poor Little It Girl has a fresh, youthful, and fun vibe that makes everyone want to binge-read every post. Cathy specializes in petite-style advice, but she also discusses travel, health, beauty, and motherhood—all things that are important to her. She’s a great one to take inspo from, because she posts on a lot of different topics and everything is totally search engine optimized. We also LOVE seeing Poor Little It Girl on our socials, a great example of how SEO & social media can work hand in hand to build a successful brand.

Purfect Sunday

This blog is all about living your best life; it shares the best-kept secrets to beauty, self-care, and health. Purfect Sunday’s lifestyle niche is unquestionably wellness, which is super trendy right now. This is one of the most personal blogs on the list, with pictures of Monti EVERYWHERE. She makes every post truly relatable and authentic and shares regularly about her personal life. And if there’s one thing we know readers love, its authenticity. What better way to gain a supportive community than with an honest blog like Purfect Sunday???

Every lifestyle blog is as one-of-a-kind as our unique life!

Unleash your potential to inspire and share your unique perspective with the world by starting a lifestyle blog.  You can post pretty much anything and it’s one of the most popular blog categories out there! Everyone is looking for ways to better their life, relate to others, and engage with mind-blowing content. Show people the way to your happy life using a lifestyle blog. The world needs your voice!!

For more blogging tips, check out the InfluencerSEO blog. If some of this SEO stuff completely intimidated you, consider our SEO services. You do what you do best, and we take care of all the search engine optimization! You can keep ranking high and growing your blog, without the hassle of SEO research, strategy, and management. We got you!

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