If you’ve ever tried to Google something and found yourself scrolling through pages of search engine results, you’ve already experienced the magic of search engine optimization (SEO)! To put it simply, SEO is when you intentionally curate, draft, format, and upload content to rank on the Google search results page, putting your business, brand, or blog right in view of everyone who should see it!
Your job (or ours!) is to then fine-tune your site to make it easier for search engines to find, understand, and rank your awesome content. Now, let’s be real here. SEO really can seem confusing at first. With unfamiliar terms like alt text, keywords, domain authority, and algorithms, flying around, you probably feel REALLY lost. And, that’s why we’re here to help you with all this!
But trust us, when you get down and comfortable with SEO, all the time learning and practicing will be well worth it. It’s reaaally good for your online presence and organic growth! SEO, in a nutshell, helps people find YOU when they submit search queries for the things you offer. And, to be honest, if your website isn’t showing up on the VERY front page of Google (preferably at the top of the results pages), then you’re seeeeeriuosly missing out on a huge chunk of potential readers or customers.
So, today, we’re going to explore what effect SEO has on your search ranking, and how you can boost your site’s visibility! Let’s goooo!
What Effect Does SEO Have On Your Search Ranking?
A good SEO strategy helps your website rank higher on search engines like Google, making it way easier for potential readers or customers to find YOU! It’s about optimizing your content and site structure so that search engines can contextualize your content and deliver it to the right searchers. When done right, SEO can have a significant impact on your brand growth! SEO is one of the most affordable types of marketing, yet it’s the most effective. What’s not to love???
SEO boosts your website’s visibility.
SEO increases your chances of appearing at the top of search results pages, which means your brand will get in front of a lot more eyes. The higher your rank, the more easily people can find you! (Because who goes past the first page on Google?) By optimizing everything from your images and text to your metadata and structure, you make showcasing your website to the right internet users easy for search engines!
SEO drives targeted traffic to your website.
With SEO, you attract the right people to your site. Your content doesn’t get placed in front of just anyone, it’s put only at the top of relevant search inquiries. That means your site is viewed by people who perfectly fit in your ideal audience or potential customer base.
SEO tactics like strong site structure, a positive user experience, mobile optimization, accessibility, and inbound/outbound linking show search engines your content is high quality, driving it to the top of the page. However, using strategic keywords in your blog posts, alt text, meta descriptions, tags, URLs, titles, and everything else is what gets your content ranking for the right search results.
This is a total game changer in targeted marketing! It means that people who find their way to you will likely become repeat visitors and respond to your calls-to-action. We hope you’re ready to reach all your big brand goals!
SEO increases your website’s credibility and authority.
Search engines greatly favor websites that are both credible and authoritative. But, how can search engines determine whether or not your website is legitimate and worthy of ranking? SEO! When your site is optimized, it shows search engines that your content took lots of time and effort. That breeds credibility!
Beyond that, once your content starts ranking, it’ll attract backlinks. Basically, people will reference your site to back up their own content, showcasing you as a real expert to search engines and readers alike. This creates a compounding SEO effect that keeps your website ranking at the top!
SEO enhances user experience.
A smooth, fast, and mobile-friendly website improves user experience by a lot. Google basically works to reward websites that are easy to navigate and offer valuable content, because it’s what searchers want! It makes Google look good when they deliver literally the best website, not just in terms of content, but experience, too!
And, here comes that compound SEO thing again . . . as your site ranks higher, more people will naturally travel to it. Since your website is so easy to navigate and offers an amazing user experience, users will stick around, lowering your bounce rate and increasing your engagement. What does this do? Continue to raise you up those SERPs!
SEO leads to higher conversion rates.
What’s your big brand goal? Is it to increase organic traffic to boost ad revenue? Is it to get more sales on a service or product? Or, is it about upping that affiliate marketing income? Whatever it is, SEO is the key to converting.
Think about it. When people use search engines they’re looking to take action: whether that’s buying something, discovering a solution to a problem, or understanding something more deeply. This is way different than other forms of content sharing like social media where people usually just want to be entertained! On search engines, people are ready to act, meaning your conversion rates go WAY up.
And, does conversion help with search engine rankings? Definitely! The increased organic traffic and engagement rates tell Google that you have the best answers and solutions. So, when search engines crawl and index your site, they’ll know you’re the best of the best.
How To Boost Your SEO Ranking
Focus on high-quality content.
Creating valuable content is like, one of the most important ways to improve your SEO ranking. Search engines prioritize content that is relevant, informative, and well-written. So, how can you create high-quality content?
Think about questions you can answer or problems you can solve in your niche. Then, create content around that topic that will be super useful and engaging for your readers. Your text needs to be thorough, well-organized, and full of visual content and interactive elements to really elevate it! This is how you stand-out from the competition, capture readers attention,a nd get ranking on Google!
Learn as much as you can about on-page SEO.
To follow SEO best practice, on-page SEO is key. This is where you’ll craft and format your content so search engines can discover, contextualize, and categorize your content. (This is also called crawling and indexing.) You need to do things like add relevant keywords, utilize subheadings, optimize post titles, include alt text, upload images, organize URLs, and edit metadata. You can learn how to do all of this on the InfluencerSEO blog!
Optimize your site for mobile.
With most web traffic coming from mobile devices like cell phones and tables these days, search engines like Google will really prioritize mobile-friendly websites. In fact, they basically require your website be optimized for mobile now!
Mobile optimization is the KEY for SEO as a smooth mobile experience reduces bounce rates and helps to improve your ranking. This SEO technique is often so underrated, but SO important.
Improve your website load speed.
Fast-loading websites will always be favored by search engines as slow speeds lead to high bounce rates which can really damage your SEO. In fact, most people will leave a website and never return if it takes more than 3 seconds to load. There’s no grace here! Improving load speed enhances the entire user experience and will help you avoid high bounce rates. To help with this you can use a CDN for raster content delivery, compress images without losing the quality, and getting rid of any unnecessary code.
SEO has a bigger impact on your Google ranking than anything else!
All of these strategies, tips, and tricks can boost your SEO, and when your search engine optimization increases, so will your ranking! Whether you’re dreaming of an influencer blogger career or you’re a small business pushing for growth, SEO is essential. However, we know that all this information can be super overwhelming!
To get you started, get one of our free site audits to see what SEO error you have and where you could be performing much better. We can even help you with strategy and expert optimization if you enroll in our SEO services! You just work on creating your brand, and we’ll work on getting your site to #1. Sounds pretty great, right?
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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