What Do You Need to Balance When Doing SEO?

what do you need to balance when doing seo

One of the hardest parts about blogging is finding your target audience and building a follower base. You NEED plenty of website visitors every month to monetize your blog and build your brand. A lot of people jump to social media as their marketing strategy, but really search engine optimization (SEO) is the BEST way to grow your blog and gain organic traffic. In fact, research shows that SEO is 1000% more effective than social media

Okay, but what is SEO, right? SEO is a way of specially formatting and composing content so that it ranks higher in search engine results pages (SERPs). When content is ranking higher on results pages, it’s way more likely to get clicks and generate organic traffic! Basically, when someone searches for something in your niche, they find you first! 

Getting to the top of the SERPs is a balancing act. At the end of the day, you write for readers, NOT for search engines. So, you have to be super careful to not do too much or too little with your SEO campaign. Both could impact your SEO. Today, we’re going to break down how to balance all the components of SEO for the best results.

Here’s how it’s done:

what do you need to balance when doing seo

What Do You Need To Balance When Doing SEO?

High-Quality Content 

The most important thing for SEO is high-quality content. Focusing so much on SEO that your content turns out robotic, inauthentic, and unengaging is a death sentence for your SEO strategy. If visitors don’t want to read your content, so they leave fast and never return, you won’t rank high on the SERP. At the end of the day, search engines want to provide good content to their searchers, so you have to deliver good stuff! Focus on writing content you’re passionate about and is valuable to readers. That will seriously get you so far in the SEO world! 

On-Page Optimization

So, you write high quality content. GREAT FIRST STEP! But, we need more on-page SEO strategy on that content-rich page. Here are some of the components of on-page SEO:

Keywords

Even if you’re super new to SEO, you’re probably familiar with keywords. The idea behind keywords is that you want to use the same terms inside your blog posts and web pages that internet users will be using to search online. When your word usage matches, it alerts the search engine your content is probably relevant to their inquiry. So, what happens? The search engine sends that keyword-rich post to the top of the SERPs! 

However, never “keyword stuff” where you force keywords into EVERYTHING. Use them where it’s natural, otherwise both search engines and readers will see you overdoing and your SEO will tank. You can find keywords using Google Keyword Planner and Ahrefs

Meta Tags

Your page shows up on the SERPs with a title and a description. Search engines will auto-generate these for you (and sometimes create duplicates), but you need to edit them up to accurately represent your content, include keywords, and capture the attention of visitors. 

URL Structure

Keep your URL structure simple and clear. No random numbers, no dates, no .html, or any other fluff. Use as few words as possible to represent the title of the blog post, separating each word with a hyphen. 

Headings and Subheadings

Showing your post is well-organized using headings and subheadings is huge for SEO. Try to naturally include keywords and naturally use as many headings as possible. Both readers and search engines love good organization! 

Internal Links

You want to keep readers on your page as long as possible. Not only does that mean that they’re enjoying their time, it also means you’ll receive an SEO boost! So, it’s a good idea to link to other posts and pages within your website, so visitors can jump from one relevant post to the next and keep on reading! 

Off-Page Optimization 

All of that was about on-page SEO, but what about off-page SEO? Basically, all mentions of your content from other sources elevates your domain authority and alerts search engines that other platforms are vouching for your content. This added trust will help you rise up the SERPs! 

One of the primary principles of off-page optimization is link building. This is ensuring there are plenty of sources outside of your website directly linking to your content. External links from other blogs, online directories, Google My Business pages, review sites, and even social media posts are super important for off-page optimization. To acquire these links, you’ll need to do some networking, guest blogging, and social media posting!  

Social Signals 

Like we mentioned, social media shouldn’t be your only digital marketing strategy. However, it’s a great additional tool! The backlinks are super helpful, but social media is also the perfect place to locate your target audience. Find them, engage with them, and show them all your amazing content to increase blog traffic and level up your SEO game! 

Engagement

It’s not enough to just have people visiting your blog for a few seconds; they need to engage with it to really show search engines that it’s worthy of a top spot on the SERPs. You can make your blog more engaging by making your blog highly visual, emphasizing your unique voice, offering products/services, responding to every comment, and adding interactive elements like quizzes, printables, giveaways, and more!  

what do you need to balance when doing seo

Mobile and Desktop Web Design 

It’s not just the content that’s important for SEO, it’s the whole design! When your website is difficult to navigate, leading to penalties from search engines, you’ll not only see a drop in your SERP ranking, but an increased bounce rate (people leaving your blog without viewing more than one page.) For a truly successful SEO strategy, you must consider how easy your blog is to use on both desktop and mobile versions of your website. For optimized web design, ensure:

  • Your visitors can easily read all your text 
  • The site speed is fast
  • Visitors can easily navigate your blog with a search bar and menu
  • Images are high-quality and valuable
  • There are limited pop-ups 
  • Everything works just as well on the mobile versions

Accessibility

As a rule, if something is good for the reader, it’s good for SEO. So, something that people don’t often think about that can be a big ranking factor is accessibility. Specifically, you need to ensure that your content can be consumed by the visually impaired using technical SEO. Adding alt text, title attributes, meta descriptions, and title tags are all great for SEO and visitors of all types!   

Security 

Search engines don’t want their users to get viruses or have their data stolen, so many of them will actually warn potential visitors to NOT go to your site if it’s not secure. Don’t stress, security is pretty easy. Just make sure you get an SSL certificate

User Experience 

At the end of the day, the number one ranking factor is a positive user experience. Every SEO step you take needs to first have the reader in mind. Doing anything just because it’s technically SEO-friendly, but not better for your readers, will not lead to blog growth or long-term success. The balancing act is using your SEO strategy to FIRST help your reader and SECOND appeal to the search engines.  

The balancing act is using your SEO strategy to FIRST help your reader and SECOND appeal to the search engines.”
If you want to optimize, you need to balance the experience of your reader with your technical SEO strategy. 

Getting your blog to your target audience is the goal. You want your blog to grow organically in a way that’s in-line with your values and doesn’t take all your time and money. Search engine optimization is the best way to do that!

To make sure you get the most of your SEO efforts, follow this guide and read even more posts on the InfluencerSEO blog! We’ve got everything you need to reach all your blogging goals!

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