There are over 600 million blogs floating around the internet, and all of them are competing for attention. Blogs like yours gain followers in a variety of ways, but most notably through search engine optimization. Good SEO strategy means that when a hungry reader searches your niche, your content pops up at the top of the search engine results pages. This makes prospective followers more likely to click your blog posts and become lifelong readers.
In order for your web pages to stay at the top of the SERPs you need a good domain authority score, which measures your SEO ranking and competitiveness. But, how do you achieve a higher ranking? When you look up “SEO,” you’re probably a little overwhelmed by all the content and web jargon. We get it! That’s why we’ve decided to dedicate a whole blog post to simplifying things.
This post is dedicated to three beginner SEO strategies that can get you started on your optimization journey! These three strategies aren’t too difficult and will help you boost your domain authority score, rank higher on the SERPs, build web traffic, and increase profits! Let’s get right into it!
Three Beginner SEO Strategies
Link building is the first principle that will help bloggers like you optimize their site and boost their page SEO. Having a variety of links is one of the many SEO ranking factors. It lets Google’s web crawlers know you have high quality content that will be valuable for searchers.
So, when you’re crafting your posts, add plenty of internal links. You do this by highlighting the text where you want to add a link (this text is called anchor text) and then right clicking to add your desired url. This then becomes a hyperlink! When you add your blog post to your website, you’ll decide whether you want each link to be a standard or no-follow link and edit appropriately.
While you’re linking to other pages, you want other pages to be linking to you as well (external vs. internal linking). This is what’s considered link building! Not only can Google see you put a lot of time into your posts when you link, but it can also see the value in the sources you linked to and the sources that linked back to your content.
If the internal or external link is sourced to a website with a high domain authority score, you and the other website will share “link juice.” This is also known as “link equity,” which means you both receive a boost from the other site’s positive ranking.
Link building SEO tactics not only help with search engine ranking, but they also help with brand awareness and networking! Plus, adding links is super easy. These tactics combined make this SEO principle a great one to start with for brave beginners like you.
Another lucrative SEO principle is keyword optimization. When you search for something, Google grabs relevant articles using keywords. These keywords tell Google that the content it’s providing for you as the reader is relevant and helpful. When your potential followers do an organic search about your topic, you want your post to rank high! So, you’ll need to include as many keywords as possible.
You can do keyword research through a Google ads account or a number of other SEO platforms. You want to use both short tail and long tail keywords, which will help you zero-in on your target audience. We do caution you, though, to avoid keyword stuffing. Jamming so many keywords into a post that it feels forced and strictly SEO-motivated will tank your page ranking. So, do your research, but keep it natural.
The last ranking principle we’ll discuss today is tagging. There are a few types of tags that help both users and web crawlers interpret your content. This is important for content marketing, a positive user experience, and, of course, search engine optimization!
First off, a title tag is the text that will display on search engine results pages, social media feeds, and browser thumbnails. This tag grabs your reader’s attention when digital marketing, and it tells Google what your post is about. Optimizing these title tags with keywords and avoiding any duplicate tags will help you achieve a higher SERP ranking!
Title tags represent the title text that populates on search engines and social media platforms. But, that’s not the only text that displays! Underneath the title is a brief 50 – 160 character summary of your content that’s called a meta tag or meta description.
These descriptions provide another opportunity for you to pique reader’s interest and add in more keywords. Google thinks of this favorably, because it adds a better user experience to their searcher. Readers want a quick way to determine if the information will be helpful to them, and a title tag combined with a meta description will allow them to do just that!
Finally, you’ll need to add ALT tags (AKA ALT text). To understand ALT tags, let’s first discuss images. Having visuals like pictures and infographics in your blog posts is great for SEO. It’s another factor that improves the quality of your post. And, it even boosts readability!
The problem lies within the fact that Google can’t “read” images. So, though Google favors visuals in a post, the SEO benefit could be minimized without the proper tags. To help Google’s web crawlers interpret your images, you need to add ALT text that explains briefly what is in the picture. This tells Google your visuals are useful and adds to the value of the post. And in turn, this also drives up your domain authority score and keeps you ranking high!
Increase your web traffic, followers, and profit by kick-starting your SEO journey with these three beginner SEO strategies!
Here at Influencer SEO, we understand that search engine optimization can be complicated. But, starting with these simple SEO basics will have a big impact on your SERP ranking and bring you one step (or three steps!) closer to full website optimization. Once you complete these ranking tasks, head over to our blog to learn about even more SEO practices you can implement on your site.
If you decide that optimization isn’t your forte, no sweat. At Influencer SEO, we provide full search engine optimization packages that will catapult your blog up those SERPs and set you on the path to success! These packages are key for bloggers looking to take their brand to the next level. No matter which path you choose, we’re here to guide you to full optimization. Either through our information blogs or through one of our comprehensive packages, we’ll help you bring your blog to the next level!