Many business owners and influencers rush to Instagram or TikTok to promote their brands, products, or services. But they’re overlooking a massive source of traffic—Pinterest!
Pinterest isn’t just a place to save pretty photos and inspiration boards. With over half a billion users, it’s a powerful search engine where users go to discover ideas, products, and solutions. That means when you use Pinterest strategically, you can generate leads, attract new clients, and drive traffic straight to your blog.
Unlike traditional social media platforms, Pinterest doesn’t rely on followers—it’s all about the algorithm. Instead of showing posts from people users follow, it delivers content based on interests and search intent. So, if your business or blog shares helpful content in your niche, your Pins can reach thousands of people who are actively looking for what you offer.
The only catch? Pinterest has its own learning curve, meaning that mastering the platform takes some time. And as a business owner or blogger, that’s something you probably don’t have a lot of. Luckily, this is where a Pinterest strategist comes in.
In this blog post, we’ll break down what a Pinterest strategist does, how they help bloggers, and how to find the right one for your business.
Want a shortcut? Check out InfluencerSEO’s Pinterest Services to see how our team can help you grow your traffic faster!
Pinterest Strategist: Work with a Pinterest Expert
While SEO and ranking in Google search results are amazing ways to grow your blog, they take time. If you’re looking for a faster way to boost traffic, Pinterest is your secret weapon.
By using Pinterest strategically, you can reach readers in your niche right now and drive them straight to your blog posts. And when you partner with a Pinterest strategist, you’ll get the most out of your Pins. Instead of using the platform as another social app, you can start using it as a true digital marketing tool.
In this post, we’ll walk you through exactly what a Pinterest strategist does. After that, we’ll dive into exactly how working with one can help you reach your blogging goals faster.
What Is a Pinterest Strategist?
A Pinterest strategist is a digital marketer who helps businesses and bloggers grow their accounts to increase sales and website traffic. Using strategic Pinterest ads and account management tactics, these professionals are able to effectively target the right audience. They also stay up-to-date on the latest trends, algorithm changes, and strategy techniques to make sure every Pin performs its best.
What makes a Pinterest strategist stand out is their deep understanding of how the platform works. They know exactly when Pinterest boosts seasonal content and how to position your Pins to reach your ideal audience. Most importantly, they have a deep understanding of Pinterest SEO best practices, which they can leverage to boost your content.
Working with a Pinterest strategist ensures your content is seen by the right people. Think: those who are already interested in your niche and ready to click through to your website or blog.
Not sure how a strategist differs from a Pinterest manager? Check out our blog post, “What Is a Pinterest Manager?” to learn more!
What Does a Pinterest Marketing Strategist Do?
Develop a Tailored Pinterest Marketing Strategy
When you work with a Pinterest strategist, they start by analyzing your business or blog. They review your current Pinterest profile to build a custom digital marketing strategy just for you. Their goal? To create a game plan that aligns perfectly with your niche, audience, and growth goals.
As part of this process, they’ll pinpoint the types of content that perform best in your category. They’ll also uncover the right keywords and topics to target and organize your boards, Pins, and posting schedule for maximum reach and engagement.
With a long-term Pinterest strategy in place, you’re not just pinning at random—you’re pinning with purpose. Every Pin moves you closer to your goals, driving steady traffic to your blog and helping your brand grow over time.
Optimize Your Pinterest Profile for SEO
Your Pinterest strategist treats Pinterest like what it really is—a visual search engine. They know exactly how to optimize your profile, boards, and Pins with the right keywords to help your content rank higher and attract consistent traffic.
The best part? They’ll take care of everything from keyword research in your niche to crafting SEO-optimized board names and descriptions. They’ll even create a branded, keyword-rich bio and title to make your Pinterest account stand out.
The result? Your Pinterest profile starts showing up in searches for the exact topics your blog covers—bringing your ideal readers straight to you.
Learn more about why SEO is so important for Pinterest over on our Instagram post here!
Design Click-Worthy, Branded Pins
There’s definitely an art to finding success on Pinterest—and your Pinterest strategist knows it well. Whether they design Pins themselves or work with a full-time team of talented graphic designers, they’ll make sure every Pin looks stunning. Everything you post will be on-brand and totally click-worthy.
That said, it’s not just about picking a pretty Canva template. A Pinterest strategist understands design psychology—how color, layout, and text placement can inspire clicks and saves. They’ll even run split tests to find out which Pin styles perform best with your audience.
It’s part creativity, part strategy, and all about getting you the best results possible.
Manage Pinning and Content Scheduling
Consistency is everything when it comes to Pinterest growth. Your strategist will make sure you’ve got it down! They’ll either manage your account directly, set up smooth systems, or collaborate with a Pinterest manager on their team to keep your content flowing effortlessly.
Think of it as your very own Pinterest rhythm. Fresh Pins scheduled at the perfect times, a smart pinning calendar, and repurposed blog content that keeps driving clicks. With a sustainable posting system in place, your Pins keep working for you. This means a constant stream of new followers long after you hit publish.
Analyze Data and Adjust for Growth
When you work with a Pinterest strategist, every move is backed by real data—not guesswork.
They’ll dive into your Pinterest analytics to see what’s performing best. Which Pinterest boards are getting the most saves? Which Pins are sending the most traffic to your blog? They’ll look at it all.
From there, your strategist will identify trends, tweak what’s not working, and double down on what is. It’s all about creating a smart, intentional strategy that keeps your Pinterest growth consistent and your traffic climbing.
Provide Expert Guidance
Your Pinterest strategist is your go-to guide for using the platform effectively. They’ll recommend keywords and search terms to include in your upcoming blog posts and Pins so your content works together.
Using Pinterest analytics and their experience managing other client accounts, they’ll share data-backed recommendations to help you boost your reach, engagement, and traffic. And best of all, they save you time, energy, and tons of missed traffic opportunities. You can focus on creating content while your strategist handles the growth!
How to Find a Pinterest Expert
Look for proven results, not just pretty pins.
Anyone can make a pretty Pin—but the real magic lies in driving clicks, saves, and traffic that keeps growing month after month.
When you’re looking for a Pinterest expert, don’t be shy about asking for case studies or analytics screenshots from their current or past clients. You want to see proof of steady growth in impressions, outbound clicks, and monthly views—not just one viral Pin.
Ask them to share examples of how they’ve helped bloggers boost traffic or grow their email lists through Pinterest. These are the results that show you’ve found the right Pinterest strategist to take your account to the next level.
Make sure they understand Pinterest as a search engine.
A true Pinterest strategist knows that Pinterest isn’t social media—it’s a visual search engine. That means they should understand how to optimize Pins with keywords, conduct keyword research, and stay up to date on the latest trends. They’ll know how to write SEO-friendly titles, descriptions, and board names that align with search intent and get your content seen by the right people.
If a potential strategist only talks about followers or pretty aesthetics, that’s a red flag. But if they start diving into the technical side—like how they use both Pinterest and Google Analytics to track what’s really driving traffic? You’ve found a winner.
Ask about their strategy process.
The best Pinterest strategists don’t believe in one-size-fits-all strategies. They customize their approach for every client’s niche, business, and goals.
When searching for the right Pinterest strategist, ask about their strategy process. Do they provide monthly reports? Will they walk you through what’s working, what’s not, and what changes they’re making next?
The top experts have a clear, proven process. However, they always personalize it to fit your brand and what success looks like for you. That’s how you know you’ve found someone who’s in it for long-term growth, not quick fixes.
Review their design style.
While a gorgeous Pin design isn’t everything, it definitely plays a big role in your Pinterest success. Ask to see examples of your strategist’s past Pin designs and templates! Doing so just ensures that their style fits your brand’s vibe.
A great Pinterest strategist does more than just make your Pins look pretty. They’ll help you create branded, high-converting templates you can reuse again and again across your Pinterest and blog content.
(That’s exactly what we do at InfluencerSEO, by the way!)
Understand their packages and deliverables.
Before you hire a Pinterest expert, make sure you know exactly what’s included in their package. Not every expert works the same way!
Some offer one-time strategy sessions that you’ll need to implement on your own, while others provide full-service management. This is when they’ll handle everything from strategy to design to scheduling. Ask plenty of questions so you’re clear on their role, deliverables, and how they’ll help you reach your Pinterest goals. The best partnerships start with transparency and aligned expectations!
Read testimonials from other bloggers.
Just like you’d check reviews before trying a new restaurant or buying a product, you should read testimonials from a Pinterest strategist’s past clients. Look for other bloggers in your niche and see what their experience was like. Did the strategist actually drive results—like traffic growth and clicks—or did their account stay stagnant?
Hearing real feedback from other bloggers helps you know exactly what to expect. Most importantly, it helps you decide whether that Pinterest expert is the perfect fit for you!
Don’t miss out on thousands of views—work with InfluencerSEO to build the perfect Pinterest strategy.
Finding the right Pinterest strategist can completely transform your blog traffic and visibility. The key is partnering with someone who truly understands Pinterest as a search engine, not just a social platform.
At InfluencerSEO, our Pinterest experts know exactly how to turn your blog content into scroll-stopping, clickable Pins that drive real traffic to your site. From keyword strategy to design to analytics, we handle it all, so you can focus on creating amazing content.
Ready to grow your blog with Pinterest? Explore our Pinterest Services and see how we can help you turn Pins into page views (and profits!).
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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