We’re letting you in on a little-known blogger secret: Pinterest is an absolute goldmine for blog traffic! And we’re not just talking about it as a social media platform. Pinterest is actually a visual search engine, and when you use it strategically, it can drive some serious traffic straight to your content! But just like Google, showing up in Pinterest search results takes some strategy and SEO know-how.
One of the most important factors for ranking in Pinterest search results is your board titles. If you have no idea what that means, you’re in exactly the right place! In this post, we’re breaking down how to optimize your Pinterest board titles so you actually show up where your audience is searching. We’ll cover what a Pinterest board is, how to title it, and the best practices to make it work for your blog.
And make sure to read all the way to the end. We’re sharing our secret sauce for driving even more traffic from Pinterest to your blog without you ever lifting a finger.
Pinterest Board Titles Best Practices That Actually Boost SEO
When building out your Pinterest marketing strategy, Pinterest SEO optimization is something you absolutely cannot overlook. Just like you optimize your website and blog posts to rank on Google, Pinterest works the exact same way. And that includes how you title your boards!
Getting your board titles right can seriously unlock a wave of new traffic to your blog. And, of course, it can set your entire Pinterest profile up for long-term success. Fortunately, by the end of this post, you’ll have everything you need to start naming your boards like a Pinterest pro!
Pro Tip: Make sure your Pinterest profile is a business account so you can track analytics and see which boards and Pins perform best! And if you want a few bonus tips, watch our video on the truth about Pinterest’s algorithm!
What Is a Pinterest Board?
A Pinterest board is a collection of saved images, links, and ideas organized around a specific topic or theme. For bloggers, it’s where you categorize and showcase your content in a way that’s easy to find AND visually eye-catching for Pinterest users scrolling through their feed.
For example, food bloggers might have separate boards for breakfast recipes, dinner ideas, and meal prep tips. Each board acts as its own little content hub, housing your blog posts and helping brand new audiences discover you and your content.
What Is a Board Name on Pinterest?
A board name is simply the title you give to your Pinterest board to tell users exactly what topic and content they can expect to find there. It’s the very first thing both Pinterest users AND the Pinterest algorithm see when determining what your board is about.
That makes choosing the title carefully SUPER important! When it comes to optimizing boards on Pinterest, nailing your titles is one of the most impactful first steps you can take.
How to Name Pinterest Boards
Creating a New Board with a Name
When you create a new Pinterest board, you’ll be prompted to add a title right away. Here’s exactly how to do it:
- Go to your Pinterest profile
- Click the “+” icon and select “Board”
- Type your board name in the title field
- Click “Create” to save the board to your account
That’s it! It really is that simple.
The hardest part isn’t the technical setup. It’s coming up with a clever board name that grabs users attention—and signals to the algorithm exactly what you’re pinning. But don’t worry, we’ve got you covered on that too!
Renaming an Existing Pinterest Board
Have you created Pinterest boards with names you’re not thrilled about? No worries! You can update them anytime. Here’s exactly how to rename an existing Pinterest board:
- Go to your Pinterest profile
- Select “Saved”
- Click on the board you want to rename
- Select the “…” button and click “Edit Board”
- Update the board name in the name field
- Click “Done” to apply your changes
Pinterest makes it super easy to update board names and board descriptions at any time. That means you can go back and add relevant keywords to optimize your Pinterest SEO whenever you’re ready. No starting from scratch required!
Pinterest Board Naming Best Practices
Keep titles short and specific.
Experts recommend using up to 50 characters for a Pinterest board title (fun fact: that’s 10 fewer characters than a typical blog post title!). So yes, every single word counts, especially when it comes to Pinterest SEO.
Short, specific titles are your best friend here. They’re easier for users to read at a glance and easier for Pinterest to understand and categorize. The goal is simple: clear, straight-to-the-point titles that tell Pinterest and your audience exactly what kind of content they’ll find.
Put the main keyword first.
When you’re planning your Pinterest strategy, keyword research should be the very first task on your to-do list. It sets the foundation for everything else.
Pinterest keyword research simply means finding the exact phrases your audience is already searching for—and making sure those terms match your created content. Once you’ve identified the right keywords, where you place them in your title actually matters.
The best practice is to put your main keyword first, then add supporting words to give more context. This makes it easier for Pinterest to instantly understand what your board is about without needing to scan the whole title. And when the algorithm understands your content quickly, your board has a better chance of showing up in search results.
Learn more about the importance of finding keywords for Pinterest in our blog post, “How to Add Keywords to Pinterest Pins.”
Use words people actually search for.
When it comes to creating Pinterest board titles, it’s SUPER important to use search terms that people are actually looking for. The good news is that it’s much easier than you might think! You don’t need fancy SEO tools to get started (though they can be helpful!). One of the simplest methods is using the Pinterest search bar itself.
As you begin typing, Pinterest will automatically suggest popular search terms based on real user behavior. For example, a food blogger focused on nutritious meals could type the word “healthy” and instantly see suggestions like healthy dinner recipes and healthy breakfast ideas. These suggestions are pure gold—they give you ready-made keyword ideas and a strong starting point for crafting discoverable board titles.
Prioritize your board’s niche.
Pinterest absolutely LOVES niche-specific board titles—and honestly, so does your audience. The more clearly your board aligns with your audience’s interests, the easier it is for your content to appear in search results. It also sends a strong signal to Pinterest about which kinds of Pins belong on that board.
Instead of using a broad title like Breakfast Recipes, try getting more specific about what you’re actually sharing. Think: Gluten-Free Breakfast Recipes or Cheap Breakfast Recipes Under $3. This level of detail makes your board more clickable and searchable, helping you stand out from other creators in your niche.
Avoid dates or trends.
Pinterest search engine is a powerhouse for evergreen content. This means your Pins and boards can keep driving traffic to your blog long after you hit publish. In fact, many creators find that their older Pins outperform their newer ones! That’s why it’s smart to avoid using dates or trendy slang in your board titles. These can make your content feel outdated and limit its long-term search visibility.
For example, instead of naming a board Best Low-Fat Recipes for Summer 2024, choose something more timeless like Easy Low-Fat Summer Recipes. The goal is to stay generic enough to remain relevant for years, while still being specific enough to help your audience find exactly what they need.
Skyrocket your blog traffic with the Pinterest strategists at InfluencerSEO!
We know bloggers have a lot on their plates. Between brainstorming content ideas, publishing posts, and keeping up with SEO trends, Pinterest can easily fall to the bottom of the to-do list.
That’s exactly where InfluencerSEO comes in.
Our team of Pinterest experts builds a complete strategy designed to get more eyes on your content. We handle the keyword research, map out the posting plan, and even design beautiful Pins that match your brand’s vibe.
Ready to put Pinterest to work for your blog? Check out our Pinterest services and see how we can help you drive more traffic. And if you want to keep learning, explore our posts “Best Time to Post on Pinterest” and “How to Get Website Traffic from Pinterest” next.
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
Leave a Reply