Is Squarespace Bad For SEO?

Is Squarespace Bad For SEO?

Squarespace is one of the most popular website-building and hosting tools that bloggers use today. It is a platform that is renowned for its user-friendly interface, comprehensive website customization options, and drag-and-drop editing capabilities. 

One of the major things that makes Squarespace stand out is its drag-and-drop interface. This makes creating and customizing a website super easy, even for those without any coding experience. Additionally, Squarespace has a wide range of customizable features to choose from. Everything from the color scheme to the layout of the website can be personalized to your specific needs and tastes. TBH, Squarespace is a great choice for bloggers, as it allows for a cohesive and unique online presence.

What makes Squarespace different from other website builders is its curated selection of professionally designed templates that simplify the process of creating a stunning website. It allows you to manage, update, and track your website’s performance with ease. However, Squarespace has received a negative reputation for being bad at SEO, resulting in many bloggers and businesses avoiding the platform.  

When it comes to building websites, many people will always opt for the convenience and ease of website builders like Squarespace. This makes it harder to comprehend why it has received a negative reputation. So, the question arises: Is Squarespace truly bad for SEO? This post will address this question as well as how you can maximize the features of Squarespace.

Is Squarespace Bad For SEO?

In simple terms, Squarespace is not bad for SEO. While it may not have all the SEO features of more specialized platforms, Squarespace still provides users with enough tools to optimize their websites for search engines. Like any other website builder, Squarespace’s website has its good and bad aspects when it comes to SEO.

Firstly, Squarespace’s SEO capabilities and features may be underrated. Many people assume that because Squarespace is a website builder, it cannot perform well in terms of SEO. This is not the case. Squarespace has many features that make it easy for users to optimize their websites for search engines. For example, it has built-in SEO tools that allow users to add meta descriptions, keywords, and descriptions for each page. Additionally, Squarespace enables users to add alt text to images, which is vital for SEO.

On the other hand, Squarespace does provide various SEO-friendly features, such as built-in SSL certificates, mobile optimization, and fast site speeds, which are all pivotal factors for ranking in search results. Squarespace sites are inherently compliant with Google’s algorithms and Google’s mobile-first indexing, which is important for SEO.

Another thing to consider is that Squarespace has significantly improved its SEO features over the years. They recently released a Squarespace SEO checklist for users, which outlines steps to improve their website’s ranking on search engines. This checklist includes tips on creating high-quality content, optimizing page titles and descriptions, improving website speed, and more. The company also introduced schema markup, which helps search engines better understand the content on a website. 

Pros and Cons of Squarespace SEO

Pros And Cons Of Squarespace SEO

Squarespace is constantly updating its platform to improve its SEO capabilities. The company has a dedicated team that works towards improving SEO features to ensure that users can optimize their websites for search engines. They have also partnered with Google to provide users with insights on how to improve website ranking on search engines.


  • Simplified SEO tools and templates
  • Automatic sitemaps and structured data
  • Intuitive interface for non-technical users
  • Mobile optimization built-in
  • HTTPS security included


  • Limited customization for advanced SEO strategies
  • Limited control over technical SEO elements
  • No access to CMS files for advanced optimization
  • Reliance on Squarespace’s server infrastructure
  • Relatively expensive pricing compared to other CMS platforms
Squarespace SEO Checklist

Squarespace SEO Checklist

1. Customize your page titles and descriptions. 

The page title and description are the first things that people see when they search for your website on Google. So, it’s super important to customize these elements to accurately reflect the content on each page. In Squarespace, you can customize your page title and description by editing the SEO description in the Page Settings.

To maximize the potential of your page titles and descriptions for SEO, make sure to include relevant keywords that people are searching for. However, avoid stuffing your titles and descriptions with too many keywords, as this can negatively impact your search engine rankings. Learn how to create SEO-friendly titles HERE!

2. Utilize heading tags. 

Heading tags (H1, H2, H3, etc.) are used to structure your page content and help search engines understand the hierarchy of your content. It’s crucial to use heading tags appropriately and to include relevant keywords in your headings.

In Squarespace, you can add heading tags by using the text formatting options in the text editor. Use H1 tags for your main page title and H2 and H3 tags for subheadings.

3. Optimize your images. 

Images can enhance the visual appeal of your website, but they can also slow down your website’s loading speed if they are not optimized. Slow loading speeds can negatively impact your search engine rankings.

To optimize your images for SEO in Squarespace, make sure to compress your images and use descriptive file names and alt tags. The alt tag provides a description of the image for search engines and accessibility purposes.

4. Create a sitemap. 

A sitemap is a file that lists all the pages on your website and helps search engines crawl your website more efficiently. In Squarespace, you can create a sitemap by going to Settings > Advanced > External Services and enabling the “Generate XML Sitemap” option.

Submitting your sitemap to search engines can help them index your website more quickly, which can improve your search engine rankings.

5. Use clean URLs. 

Clean URLs are short, descriptive, and easy to read. They can help improve your search engine rankings by providing search engines with a clear understanding of the content on your pages. In Squarespace, you can customize your URL slugs by editing the page URL in the Page Settings. Make sure to use hyphens to separate words and avoid using special characters or numbers in your URLs.

6. Enable SSL. 

SSL (Secure Sockets Layer) is a security protocol that encrypts data transmitted between your website and your visitors. It’s important to enable SSL on your website as it can improve your search engine rankings and provide a better user experience. In Squarespace, you can enable SSL by going to Settings > Security & SSL and enabling the “Secure” option.

7. Monitor your website analytics. 

Monitoring your website analytics can provide valuable insights into how people find and use your website. In Squarespace, you can track your website analytics by going to Analytics > Overview. Use this information to identify areas for improvement and to optimize your website.

Squarespace SEO Tips

7 Squarespace SEO Tips

Here are some Squarespace SEO tips that can help improve your website’s search engine ranking:

Publish high-quality content consistently. 

One of the biggest SEO mistakes that Squarespace users make is not regularly updating their website’s content. Search engines prioritize websites that are consistently updated with fresh content. This means creating content that is informative, engaging, and relevant to your target audience. When you consistently publish high-quality content, search engines will recognize your site as a valuable resource for users and may rank it higher in search engine results pages (SERPs).

Optimize title tags. 

Title tags are an important part of on-page SEO, as they tell search engines what your page is about. Make sure your title tags accurately describe the content on your page and include relevant keywords. Keep your title tags concise, ideally between 50-60 characters, to ensure they display correctly in SERPs.

Simplify URLs. 

Simple, easy-to-read URLs are not only better for user experience, but they can also improve your site’s SEO. Make sure your URLs accurately reflect the content on your page and include relevant keywords. Avoid using long, convoluted URLs with numbers, symbols, or special characters.

Remove duplicate content. 

Duplicate content can negatively impact your site’s SEO by confusing search engines and potentially splitting page authority. Make sure each page on your site has unique content and avoid duplicating content across multiple pages. Use Squarespace’s built-in tools to find and remove any duplicate content on your site. For more on what duplicate content is, check – HERE

Use descriptive image alt text. 

Search engines rely on image alt text to understand the content of images on your site. Use descriptive alt text that accurately describes the image and includes relevant keywords. This not only helps with SEO but also improves accessibility for users with visual impairments.

Build quality backlinks. 

Backlinks from other reputable sites can also help improve your site’s SEO by signaling to search engines that your site is a valuable resource. Reach out to other sites in your industry and ask if they would be willing to link to your content. You can also create high-quality content that naturally attracts backlinks.

Optimize your blog posts. 

Conduct extensive keyword research and optimize your page titles, meta descriptions, and content around these keywords. Ensure that your website is SEO friendly by adding internal linking, and alt tags, and that your website’s structure is easy to navigate. Optimize your blog posts by using a focused keyword, writing quality content, and including relevant tags.

Squarespace is not bad for SEO when you know your stuff.

Overall, Squarespace is fairly SEO-friendly, but it is important to note that Squarespace is not a magic tool that will automatically optimize your site for search engines. Squarespace, like any other website builder platform, requires you to invest time and effort to optimize your site for search engines.

Along with these tips, remember to set up a Google My Business page and verify your website on Google Search Console to increase your website’s visibility in local searches. You just need to be mindful of certain limitations and incorporate SEO best practices into your pages and content.

For more information on all things SEO,  do not hesitate to check out our blog. We have all you need to know about SEO and SO MUCH MORE. 

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