Travel blogs are one of the most successful niches in the blogging game—valued at $4.5 billion in 2025 alone. And the compound annual growth rate? 12.2%. If you’re a travel blogger (or dreaming of becoming one,) that’s huge news. The truth is, people love learning about culture, cuisine, and how to make the most out of life’s little moments. But here’s the thing: if you’re new to this, learning how to write a travel blog can feel a little intimidating.
But don’t worry, there is good news. You don’t need to be a professional travel writer, a full-time influencer, or someone constantly hopping on international flights to create content people want to read! Some of the best travel blogs succeed because they feel personal, helpful, and authentic. Plus, not only does starting a travel blog mean you get to preserve all of your memories, but it also means you get paid to travel—and talk about it!
In this guide, we’re telling you exactly how to write a travel blog—from choosing topics to improving SEO. We’ll discuss what the niche is, how you can get started, and give you a few examples of top-ranking travel blogs to help inspire your own strategy. Whether you’re documenting weekend getaways or solo adventures, we have all the need-to-know tips below.
How To Write A Travel Blog
Travel blogging isn’t just a fun hobby—it’s a serious way to build a brand, grow an audience, establish authority in a niche, and, ultimately get paid for doing what you love. (More on that in our post: “Travel Affiliate Programs!) But there is a level of skill that goes into it. Not only do you have to create good content, but, if you’re not already, you have to create a solid SEO strategy.
Don’t get overwhelmed just jet! At InfluencerSEO, we’re all about helping bloggers make their lives easier—both through our SEO Service Package and posts just like this one! If you’re ready to learn all of the top tips for writing a travel blog, stick around. We have everything you need to know just a couple of scrolls away.
How to Write a Blog About Travel
Read top travel blogs.
Before you start a travel blog, you should read some travel blogs. That way, you can get a sense of what you like and what you don’t. Not all travel blogs are created equal—each one has a different tone, covers different topics, and captures trips uniquely. As you’re reading other blogs, ask yourself, “What do I want my travel blog to be like?” Also ask yourself, “What would my unique audience like to see?”
Still not sure how to get an audience? We’ve got just the thing. Check out our guide, “How to Get Blog Followers to Grow Your Audience, Influence, & Income.”
Lock your niche down.
Travel blogs are one of the most popular types of blogs out there, but there are THOUSANDS of them. To stand out and find your audience, you need to niche down. What kind of travel do you specialize in? There’s camping, road trips, backpacking, resort life, and so much more! Ultimately, what matters most is that you write what you’re into. The more authentic you feel, the more your audience will want.
Develop your brand.
Now, it’s time to develop your brand. Once you know your niche and your favorite things about other travel blogs, you can curate your perfect brand kit. You’ll need to consider things like colors, fonts, voice, tone, and logo. Oh, and you can’t forget to name your brand! For tips on that, here’s our post on how to name your blog.
Build your website.
Your blog will live on a great travel website. Luckily, platforms like WordPress make it super easy to create a professional, aesthetic, and user-friendly blog. (Plus, WordPress has hundreds of plugins to make your website ultra-functional and streamlined.) For an effective, SEO-friendly blog, make sure you prioritize the following:
- Readability
- High-Quality Content and Images
- Keyword-Rich Alt Text
- Minimal Pop-Ups
- Simple Main Menu
- Easy Navigation
You can learn more about how web design impacts search engine optimization here. Even if you’re new to blogging, SEO should always be in mind!
Make social media accounts.
Here’s where a lot of bloggers slip up: you shouldn’t just be using social media to promote new content. Consider it a helpful partner to your blogging strategy! Because ultimately, search engine optimization and social media go hand-in-hand. Social media allows you to target your audience and engage with your followers more intimately. This helps you find and establish super-loyal readers that come back every week for your new posts!
Write SEO-friendly posts.
Finally, it’s time to start writing and uploading optimized blog posts! You can write a blog post on any aspect of traveling. Everything from hotel reviews and full travel guides to journal entries and packing tips can live on your blog. The possibilities are endless! (Oh, and contrary to what others might be saying, SEO is not dead.)
Just make sure that whatever you write is optimized for search engines. Here are some quick tips for creating SEO-friendly blog posts:
- Use subheadings
- Do keyword research
- Keep the post around 1,500 words
- Add images with alt text
- Write title tags and meta descriptions
- Include internal and external links
For more advice, check out the SEO section of our blog.
Invest in a good camera and editing software.
Some blogging niches don’t need a lot of photography. They can get by with stock images and Canva graphics. Travel blogs are not one of those niches!! People need to feel transported to their destination, and the best way to do that is with your photography. Invest in a good camera and editing software to make magical images for your blog.
Find ways to monetize.
Successful travel blogging starts with a solid brand, but it thrives because of a great monetization strategy! Travel is expensive, so without brand partners, collabs, and other ways of making a profit, you’ll run short on adventures to document.
To make money on your blog, start with affiliate marketing. You can do this even when you’re relatively small, and it’s super easy! All you need to do is join a travel affiliate program, share products you love, and wait for your followers to buy. When they click the links and make a purchase, you get a cut of the profits!
As a travel blog, brand sponsorships will be another great way to make extra cash. Partner with brands you use often like hotel chains, airline companies, camping supply stores, luggage boutiques, and more! By posting about the brands, you may get free products/services or big payouts to fund your trips. You can learn more about brand collabs here.
You can also make money by selling ad space, selling a product or service, and even selling trips! To learn more about monetizing your blog, read this post called, “How to Get Paid to Travel and Review Hotels.” You can also learn even more helpful advice in our Instagram post about how much money you can make off affiliate links!
Engage with followers.
For the long-term success of your blog, you need a loyal readership. To cultivate a strong community around your blog, be engaging with your followers regularly on social media and in your blog comment section. As they establish meaningful connections with you, they’ll return to your website again and again!
Explore new places and write new posts.
Now, just keep traveling and creating content! As long as you have new sights to see, your followers will want to hear about it. Keep an eye on your Google Analytics and social media insights to see what your readers like best. That way, you can always be adapting your strategy to the trends! You can also collaborate with a travel agency to find new destinations and ideas for content creation, among other benefits!
What Is a Travel Blog?
A travel blog is a dedicated website where you regularly post content that documents your travel experiences and allows you to share practical traveling tips to others. Think of it like this: People are constantly searching things like “How to Pack for a Week Long Trip,” or “How to Pack for a Week in a Carry On.” If you create good content and up your SEO game, you’ll be one of the first sources to pop up.
And AI has completely changed the blogging game here. When you’re writing with SEO and reader experience in mind? Not only will search engines boost your post to the top of results, but models like ChatGPT and Google AI mode will grab helpful snippets of your post and put them directly in front of new audiences.
We discussed this exact concept in our guide, “How to Write a Blog Post with ChatGPT That Ranks” and “Is Blogging Dead After ChatGPT?” As a travel influencer, you have endless opportunities to garner a huge audience and offer the exact level of information people are already searching for. In other words, your niche appeals to literally everyone.
How Do I Start a Travel Blog?
Choose a Specific Travel Niche
The most important thing you can do for your travel blog is to figure out which niche you want to specialize in. We know, we know, we covered this earlier, but it’s super important to mention again. The world of travel blogging is a competitive place! So by narrowing down your focus, you’re essentially fast-tracking your path to success. It helps you stand out in the sea of other people documenting their destination-worthy content.
Don’t know where to start? Here are a few different travel blog niches worth considering:
- Budget Travel: Affordable destinations, top hostel recommendations, work-exchange programs, and money-saving strategies
- Luxury and High-End Travel: 5-Star resorts, private villas, and the “5 C’s” of traveling—culture, cuisine, community, content, and customization.
- Adventure Travel: Outdoor activities, hiking opportunities, wildlife tours, gear reviews, and wildness first-aid guides
- Culinary Travel: Destination eating guides, foodie itineraries, “eat like a local” approaches, and regional dish deep rives
- Solo Travel: Safety tips, personal storytelling, airport transit information, minimalist packing lists, and avoiding tourism scams
- Road-Tripping Travel: Transit types, scenic routes, budget breakdowns, and weekend itineraries
The world of travel blogging is seriously yours for the taking—you just have to know where to start!
Create Helpful, Experience Driven Content
As much as people enjoy reading about your experiences, they also want tips for creating their own. Successful travel blogs find the perfect balance of storytelling and practical value. So, of course, talk about your time and what you found most enjoyable! But at the same time, make sure to provide real recommendations and honest opinions.
Readers are looking for things like itinerary advice, budgeting tips, hotel suggestions, transportation help, and mistakes to avoid. And a lot of the time, they don’t want a generic result to provide them with this. They want someone who has firsthand experience and personal insights—someone who experienced the destination for themselves! This is how you make your content trustworthy and engaging.
If you need a little help with this, you’ll find this guide super encouraging: “How to Find Your Blogging Voice.”
Learn Basic SEO Early
Here’s what most people won’t tell you: Your blog is only as good as your SEO. You can write the best, most engaging content in your niche—but if you don’t have an SEO strategy locked down, nobody will see it! And this doesn’t have to be nearly as intimidating as it sounds. (Especially when you have us—we offer all the top tips for making this happen!)
Things like keyword research, title optimization, internal linking, meta descriptions, and targeted search intent are essential here. Not only does it make your blog more reader-friendly, but it also signals to search engines that you’re credible, consistent, relevant, and trustworthy. (AKA, everything that will get you bumped to the top of results pages.)
We get it, though, trying to travel, write new content, and create an SEO strategy can feel incredibly overwhelming. That’s why at InfluencerSEO, we do the heavy lifting for you! Through our copywriting services, we take on the task of drafting complete SEO-friendly and competitive posts. That means you receive content in your voice, aligned with your goals, and strategically written to help your blog rank, grow traffic, and connect with your audience. And that’s all without having to spend hours researching keywords or staring at a blank page.
Click HERE to see InfluencerSEO testimonials and find out if this is the right fit for you!
Stay Consistent and Build Content Over Time
If you really want to know how to write a travel blog, one of the most important things you can do is remain consistent. Success isn’t built overnight! It takes a gradual approach with lots of dedication—but that effort pays off tenfold. And ultimately, consistency matters way more than perfection, especially in the beginning.
To help with this, create a content schedule. Maybe you post once every Monday, or twice a week on Wednesdays and Fridays. (We talk all about the benefits of a content calendar HERE!) But when you’re consistent, it shows readers (and search engines) that you’re trustworthy—and serious about building a brand. Also, don’t forget to periodically update old content! This keeps everything fresh, authoritative, and relevant.
And don’t forget: building a credible blog takes time. But with enough consistency, your approach, voice, tools, and strategies become much easier. You can find a handful of additional tips in our post, “Influencer Content Ideas to Fill Your Content Calendar.”
8 Best Travel Blogs
Sierra in the City
Sierra in the City explores Pinterest-worthy destinations all throughout the world—and she documents each one. As soon as you head to her blog, you’ll find a ton of categories neatly aligned for easy engagement. Think: travel tips, destinations, popular posts, and travel guides. And Sierra’s content isn’t just geared towards one specific traveler, which is what makes her so successful.
She offers tips to solo travelers, advice for those looking to book the ultimate honeymoon getaway, and even seasonal guides to help readers plan trips around the best weather, events, and experiences each destination has to offer. So while she is documenting her personal experiences, she’s also leading readers through top-tips that only an experienced traveler could offer.
Casey La Vie
Casey La Vie is a travel and lifestyle blog that covers everything from in-depth travel itineraries and hotels reviews to packing lists and tips for planning the ultimate getaways. While Casey is based in New York City, her content spans the globe. She takes readers through agendas for destinations like Chicago, Washington D.C., New Orleans, Fort Myers, Maine, and more.
And Casey has guides for literally everything. Looking how to travel when you have no money? She’s got you covered. Trying to figure out exactly what to pack when traveling internationally? Don’t worry, she has a post on that, too. With easy-to-find categories and a personal take on each unique destination, Casey makes it easy for readers to find what’s so appealing about traveling the world.
A Solo Woman Traveling
Melissa Byron traveling as a solo woman is SO empowering. It’s a great niche, and just one example of the unique spin you could put on your blog. Right away on her homepage, you’ll see links to posts about travel planning, travel gear, and car rentals. These are her posts that pay the most, since they’re full of affiliate links! It’s helpful to the reader to have these articles nice and handy, but it’s great for Melissa’s bottom line too!
Overall, we love how Melissa’s blog is organized. She has submenus within submenus within her main menu that perfectly sorts all of her posts. Want to learn about solo traveling in Croatia? Want the best travel organizer? Need a packing list for Greece? Do you need to know why the heck someone would travel alone??? All of this content is super easy to find on Melissa’s website. Check it out for web design inspo!
Hey Ciara
Ciara from Hey Ciara is a travel blogger who likes to focus on both the outer and inner journey that takes place when you travel around the world. Her personality and brand voice shines in her photos and writing style the minute you jump on her blog. It’s super inviting and inspires you to plan your trip, like, IMMEDIATELY.
She takes all that energy and uses it to gracefully push her call to action. It simply says, “Grab My Free Packing List,” and when you click it, a pop-up tab asks you to subscribe. This is such a great way of getting your email list going and maintaining life-long followers! And, it’s so simple. Just offer something useful in exchange for a name and email. Give a little, get a LOT when you include an attractive CTA on your page! (Find more CTA ideas here.)
Jillian Eversole
Jillian Eversole is a lifestyle blogger who frequently posts about her travel adventures among other topics. We wanted to include her, because having a lifestyle blog with a travel twist is something you can do too! This gives you a lot of flexibility, because your travel posts can focus on more than just the destination.
Jullian often posts not just about her favorite places, but also about what she wore! The style angle gives your readers one more thing to engage with AND it provides another avenue to monetize your post. (Win-Win!!) All of her photos are aesthetic and cohesive on each post, which makes the whole post such a memorable moment. Readers will not forget it!
And, if followers are afraid they might forget, Jillian has a Pinterest integration that allows you to save her posts and pictures to your Pinterest board right from her site. How cool??? If Pinterest becomes a big part of your blog strategy, use this post for our top Pinterest tips.
The Blonde Abroad
Here’s another solo woman blog! This niche is broad enough, that she can do all sorts of travel, and she does. Kiki has posted on adventure traveling, budget traveling, luxury traveling, eco traveling, and more! Every one of her posts is FULL of helpful links and info. She links to her favorite products, her favorite places, her curated packing lists, and, most importantly, to other blog posts!
Linking to products and places is great for monetization, but so is keeping your readers on your website longer. When your readers jump from blog post to blog post, your page views go way up, which makes your influence more valuable to advertisers! Don’t forget to tell people about your other great articles when they’re finishing up their current posts.
Salt in Our Hair
You know what we love just as much as a solo woman traveling?? A couple traveling together. It’s so sweet! There is already something soo romantic about traveling, add an adorable relationship to the mix?? STAHP. We love it, and so do the readers of Salt in Our Hair.
Nick and Hannah of Salt in Our Hair have a great way of setting up each of their posts. Since their uploads tend to be on the longer side, they have a table of contents at the beginning of their article. This way, readers can get right to the info they want.
The couple also highlights a few key facts about each destination including their currency, their best travel times, and the trait they’re best known for. This consistent format tells readers what to expect, and makes Nick and Hannah their go-to destination for travel info. You may want to consider a predictable format that’ll make writing easier and will ensure readers get what they’re looking for every time.
Jess Keys
Jess Keys is another lifestyle blogger that has a travel spin on her blog! She adds a motherhood and style element to most of her travel blog posts, which helps her niche down and find her audience. Plus, it makes sure that all of her followers relate to each upload! Even if they’re not big travelers, they may resonate with the parenting element or they might fall in love with the styled looks!
In addition to Jess Key’s highly personal content and super helpful tips, she shares a ton of incredible photographs with each post as well. This not only makes your post vibrant and memorable, but it gives Jess dozens of ways to repurpose a singular article for social media. She can repost all the pictures and deliver the same content, but in bite-sized chunks for Instagram. It’s great for readers and makes for easy content curation on Insta!
All you need to write a travel blog is your unique perspective and experience!
So now that you know how to write a travel blog, what’re you waiting for? It’s time to drop that 9-5 and document your adventures! Use these tips to develop your brand, establish your niche, build your website, find a following, and share your experiences with the world. Remember: the world is full of opportunities, destinations, and experiences—your audience is just waiting for you to write about them!
For more blogging tips to make your full-time travel dreams a reality, check out the InfluencerSEO blog. We’re experts on blogging and influencing, and we can help you take your brand anywhere your heart desires. And, of course, don’t forget to check out or SEO Services! Not only can we help you build a blogging strategy, but we can help you take your brand to the next level.
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
Leave a Reply