Everyone’s talking about it—using ChatGPT to write blog posts. And let’s be honest, a lot of bloggers are jumping on the trend. With just a few prompts, you can have an entire blog post written in minutes, instead of hours. But here’s the big question: just because you can publish more content faster, does that mean it’s going to rank on Google?
Short answer: Nope!
AI tools like ChatGPT can be incredibly helpful for bloggers, but only if you know how to use them strategically. The truth is, copying and pasting an AI-written post straight into WordPress is more harmful than it is helpful. Hitting publish on something totally written by AI won’t get you the organic traffic (or authority) you’re after.
It’s not that you can’t ever use AI—it can actually be a really useful tool for brainstorming and keyword researching. But ultimately, you don’t want it to be the backbone of your brand. We talk more about this in “Is Blogging Dead After ChatGPT?” That said, if you’re serious about writing blog posts that rank on Google, you still need to bring in your experience, voice, and SEO strategies.
That’s why in this blog post, we’re breaking down exactly how to write a blog post with ChatGPT that ranks. It’s not about using AI to create your voice, it’s about learning how to blend AI-assistance with real-life experience. As a result, you can maintain your authority, connect with your audience, and keep your blog growing. We’re not anti-AI, we just want to show you how to use it the right way.
How to Write a Blog Post With ChatGPT That Ranks
Every blogger wants the same thing—high-ranking blogs on search engines that drive serious traffic. But getting there takes more than just hitting “publish.” It takes strategy, SEO know-how, and content that actually serves your readers.
Here’s the truth: ChatGPT on its own won’t magically make your blog rank. But when used the right way, it can totally support your SEO game. From outlining posts to optimizing keyword research, this AI tool can save you time and help you stay on track with proven ranking strategies.
By the end of this post, you’ll know exactly how to use ChatGPT as a smart sidekick—not a shortcut—for writing blog posts that get noticed by Google and your audience.
Need a little refresher about how to use SEO to rank on Google? Check out our blog post, “SEO Best Practices for Bloggers.” And if you want a foot in the door for strategizing with AI, check out our step-by-step guide: “What Elements Are Foundational for SEO with AI?”
Can ChatGPT Write Blog Posts That Rank?
Let’s be real, anything worth having takes effort. And blogging? Definitely one of those things. We know ChatGPT feels like this golden ticket to success, but it’s really not as promising as you think. In fact, if you’re using AI to write full posts, chances are there’s a lot of long-term damage happening to your authority behind the scenes.
Here’s why: Your readers can tell when content is AI-generated (and studies show nearly 50% of people can spot it). They’re following your blog to hear from you—your insights, your stories, and your voice. That personal touch is what builds trust. ChatGPT can’t replicate that.
It’s not just your readers, either. Google can recognize AI content creation, too. Tools like ChatGPT leave behind a sort of “digital fingerprint”, also known as “AI watermarking.” This is a huge red flag to search engines that says your content wasn’t written by a real human. And that matters for rankings.
Even more telling? A study from SEO expert Neil Patel found that blogs written by humans earned over 5x more traffic than AI-only content.
So no, using ChatGPT to write blog posts word-for-word won’t help you rank on Google. But here’s the good news—it can still be a super valuable tool when used the right way. Think: helping with outlines, generating a list of keywords, or structuring your content. When you pair that with your own voice and expertise? That’s where the magic happens.
According to Ross Simmonds from Foundation Marketing, “While AI can help you create content, you should always have a human involved in the process… I think AI is the equivalent of spell check today. It’s something every creator should consider as part of their toolkit to be more efficient and effective at prioritizing the areas they need to focus on.”
How to Use ChatGPT to Write a Blog Post That Ranks
Research and brainstorm your blog topic.
ChatGPT (and other AI tools) can be a total game-changer when it comes to brainstorming blog ideas and doing quick research. If you’re tackling a specific topic or just need a little direction, this is where AI really shines.
You can ask ChatGPT to break down the basics of your topic and summarize what people are already looking for. It can even provide a list of must-have keywords to include. It’s a great way to get a bird’s-eye view of the topic so you can map out your overall structure.
And if you’re serious about SEO (which we know you are), this is where understanding SERPs—aka Search Engine Results Pages—comes in. SERPs show the top-ranking content for a query, and your goal is to get right up there. So we recommend using AI tools to help you analyze these results, not try to recreate them. You can see which types of content are already performing well and how you can make yours even better.
Generate SEO-friendly outlines.
Your blog post’s outline is everything—and it isn’t just because it helps everything flow smoothly. An SEO-friendly outline makes sure that your content answers the exact questions your audience is searching for. A solid outline helps you organize your thoughts, stay on track, and naturally weave in SEO-friendly topics and keywords.
After using ChatGPT to brainstorm your topic, you can take it a step further. Ask it to help you build a detailed, SEO-optimized outline. This keeps your post focused, valuable, and ready to rank.
Analyze your first draft for SEO improvements.
ChatGPT can be a powerful SEO tool when used effectively. Once you’ve written your first draft, drop it into ChatGPT and ask for feedback with SEO in mind.
It can highlight spots where you could naturally add keywords or suggest topics you may have missed. And it can even offer tips on your internal and external links, heading structure, and overall formatting. Think of it like a mini SEO audit—you get a bunch of helpful feedback without receiving a total rewrite. It’s one more way to level up your blog post before you hit publish and get it ranking on Google.
Want a professional set of eyes looking at your blog’s SEO? Request a free SEO evaluation from InfluencerSEO today!
Use it as your personal editor.
We don’t recommend using ChatGPT as a content writer for your posts, but using it as your blog post editor? That’s a smart move.
Google prioritizes people-first content and E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness). So, you can ask ChatGPT to suggest spots where you could add more personal stories, insights, or real-life examples to strengthen your post.
This is how you stand out—and rank!
ChatGPT can’t sound exactly like you, but that’s not the goal here anyway! The goal is to receive guidance on how to add those extra touches. That’s the key to making your voice stand out and your content feel more authentic. Even one or two personal anecdotes can take your content from generic to genuinely engaging.
Don’t forget to read our guide on how to integrate ChatGPT into WordPress to help boost your website’s performance and SEO.
AI is changing how you blog—let InfluencerSEO help you keep up.
A lot is shifting in the blogging space right now. And let’s be honest, keeping up with all the new AI tools can feel like a full-time job in itself. The good news? SEO best practices are still the gold standard. And now, with the right strategy, AI tools like ChatGPT can help you get there faster.
Looking for a fun way to use ChatGPT? Read “How to Ask ChatGPT to Roast Your Instagram.”
Not sure where to start when it comes to integrating AI into your blogging process? Don’t worry—we’ve got you.
At InfluencerSEO, we combine the power of AI with real human writers to create SEO-optimized blog posts that feel personal, authentic, and totally on-brand. It’s the best of both worlds: efficiency and quality.
Ready to grow your blog and boost organic traffic? Take a look at our SEO packages to see how we can support your blogging goals.
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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