When you’re blogging as a business, running successful social media pages is vital for gaining followers, communicating with your readers, and establishing your brand. But, managing social channels is no simple task. In fact, sometimes it feels like a full-time job!
Almost every social platform demands you post at least once a day to build momentum with their algorithm. This is a tall order even if you’re just managing one page, let alone multiple! Luckily, there is a great way to reduce the time and stress that comes with managing social accounts. Scheduling apps help you plan ahead, track engagement, and post automatically!
One of our favorite scheduling apps here at InfluencerSEO is Planoly! It’s a comprehensive scheduling tool specialized for Instagram, though it has posting abilities for other platforms too. It’s super simple to use, cost-effective, and makes a real impact on your social media management. So, today we’re breaking down a few pro tips on how to use Planoly to help you get ahead of the game and reap the full benefits of maintaining social profiles.
How to Use Planoly
First, let’s explain what Planoly is. Planoly is a social media scheduling tool that allows you to schedule your posts on a virtual calendar. You can then see your forecasted Instagram grid, upcoming posts, and potential gaps in your plan. These posts can be uploaded, edited, captioned, hashtagged, and everything else right from the app.
The app has plenty of other features too. Planoly suggests trending content to inspire new posts. It also includes a library of stock images and photography for you to utilize without even having to open another app! If you do use another program, though, like Canva, Planoly integrates with that as well! Planoly also allows you to easily repurpose your content for other social accounts.
This social media post scheduler has additional features for creating an online shop, uploading TikToks and reels, and responding to user comments. And, of course, Planoly produces weekly analytics that give you important insight into what’s working on your page and what’s not.
Truly, Planoly is an all-encompassing social media planning platform that is a must-have for serious bloggers out there. Without further ado, let’s get into how to use Planoly. Here’s a step-by-step guide to help you get started:
Step One: Create Your Account
First up, you’ll need to create your Planoly account. To do this, you either open the mobile app or the desktop site and enter your information. Then, simply link your social account set. If you’re already signed into your socials on your phone or computer, this is a cinch. Planoly will pull the account, ask for permission to link them, and you’re ready to pick your plan!
You’ll select your account level after that. There are four options to choose from that range in price. They start at free and go up to $37 a month. Before selecting, make sure you read over all the plan features. There are limitations to the lower tiers, and you want to make sure you get what you need.
Step Two: Upload a Post and Visualize
Now it’s time to post! Planoly can post to Instagram, Facebook, Twitter, Pinterest, and TikTok all on their easy-to-use platform. Simply click “new post,” and upload your photo or video. You can do as many as you like and even upload them as individual posts or as carousel posts. And, with the Panoly grid generator for Instagram, you can see exactly what your IG feed will look like as new content is posted!
If you want to post to your stories, Planoly’s web dashboard has a feature for that too! So, whether you want to add a photo to your feed, a video to your reels, or a story to your profile, Planoly can do it through their handy uploading tool. And, using the collections feature, you can upload as many posts in advance as you like!
Step Three: Drag to Your Calendar
Once you have your content, it’s time to use the scheduling tool to set a date and time for your post. This is super easy! First, make sure you like the way your post looks on the Instagram grid view. Then, drag and drop the photo onto the calendar view. This sets your content to auto-post, or alternatively, it sends you a push notification when it’s time to upload. Your content is ready to go!
Your calendar view will always show your scheduled posts, so you can reschedule at any time before they upload. Schedule as many days in advance as you want. It’s truly the most efficient way to post!
Step Four: Add Caption, Hashtags, Tags, Links, and More
As you drag and drop your posts to the calendar, a screen will pop up to add all your extras. Captions, hashtags, links, tags, and more can be added to this screen. Planoly even has a hashtag tool that will help you add the best-performing hashtags in your niche!
Step Five: Consider Where Else to Post
Before you hit schedule, select where you want to post your content. Planoly will give you the option to post on Twitter or Facebook. But, it’s important to understand that whatever you share will be posted identically to the Instagram account. Unfortunately, you can’t specialize your content for those social platforms. Select where you want to automatically post before heading on! Once you’re ready, hit the post to schedule it!
Step Six: Plan More Content
Once your first few posts are up, use the content planning tools to get ahead. Planoly gives you insider information on the hottest trends. Plus, it gives you suggestions for new content and displays upcoming holidays that act as content prompts. If your social media content ever feels like it’s running dry, Planoly is always there to swoop in and inspire new posts!
Step Seven: Review Analytics
After you’ve had a week or two of posts on Instagram (or other social platforms) through Planoly, check out the analytics. These comprehensive insights will tell you what content and strategies are working and what’s not. This information will help you better plan for the future!
Step Eight: Respond to Comments
Planoly is a one-stop shop for bloggers who use Instagram. It offers so many great features, including that it allows you to respond to comments right there on the app. When an Instagram user sends you a message or leaves a comment, it gets sent right to your inbox for a quick reply.
Step Nine: Check Out More Resources
Planoly has a lot of great resources, including their image library, free courses, content suggestions, tool integrations, and more. Experiment with all the resources to refine your strategy and reach a bigger audience.
Step Ten: Consider Upgrades
There are a few helpful Planoly upgrades and add-ons we totally recommend. We know they add to your monthly costs, but the increase in followers and engagement might be well worth it. Consider upgrading to gain Pinterest and TikTok capabilities, especially if the bulk of your niche is on those platforms!
If you have your own shop, the Sellit add-on is a must-have! It allows you to seamlessly integrate your Instagram account and your online store. Plus, the Linkit add-on gives you an easy way to share multiple links and landing pages with your followers. Overall, don’t be afraid to pay for what you need.
Planoly is an easy-to-use app that helps you gain new readers, engage with your audience, and establish your brand.
When you’re a blogger, sometimes it’s tempting to keep costs low. But, intentional spending on something as useful as a social media planner can have a huge return on investment. As your posting becomes more consistent and more on-trend, you’ll see your follower count and web traffic drastically increase. Plus, with a planner, you’ll spend less time posting on social media and more time focusing on your first love: your blog!
Our first love is blogging too, and our blog is all about helping you grow your own brand! So, check it out for more product highlights, blogging tips, and SEO info. And, if you need help with optimization and social media posting, we offer SEO services to help take your blog to the next level. Social media and search engine optimization combined can create an unstoppable force that will propel your brand to new heights!