How To Start A Photography Blog

how to start a photography

Photography is a competitive industry. If you’re a photographer, you know that all too well! Whether you’re selling prints or booking weddings, standing out amongst the crowd is tough. But, one of the best ways to set yourself apart is with a photography blog. On a blog, you can share photography advice, equipment recommendations, posing tips, and, of course, your photos!

But, it’s not just about sharing your work for creative expression, with blogging you can actually make more money off your photography business! When a blog is “optimized” for search engines (SEO), your content will get in front of lots of organic searchers to increase your website traffic. So, whether you want your website to pop up for search terms like “portrait photographer,” “wildlife prints,” or “photography for beginners,” a blog can help you do that! 

Once on your site, it’ll be easy to sell your visitors on your prints, photography packages, photography courses, or other products/services! So, a blog is SO smart for marketing whatever it is you do. Today, we’re sharing our blogging beginner’s guide for photographers everywhere!

Here’s how to start a photography blog:

how to start a photography blog

How To Start A Photography Blog

Step 1: Decide your niche and audience.

There are lots of types of photography blogs. You could have a photography blog that serves mostly to showcase your portfolio and book sessions. Or, you could have a photography blog that’s dedicated to educating other photographers and selling courses. It’s important you know exactly what you’ll be discussing on your blog and who you’ll be talking to! 

Step 2: Name your blog and develop your brand. 

Next, it’s time to flesh out your brand! Start with a name. Choosing a blog name can be a little overwhelming, so check out this post on how to name a blog for tips! Beyond the name, also consider your color scheme, fonts, logo, vibe, tone, and overall aesthetic. Have everything figured out before you launch!

Step 3: Choose a monetization strategy. 

Creative expression is huge. You want a place to showcase your work with the world. That being said, you’d probably like to earn money off this thing too and there’s no shame in that! When you monetize your photography blog it allows you to make your hobby not only a side hustle, but potentially your full-time gig! If you’re already full-time with photography, a blog can bring in a lot of passive income that’ll allow you to continually level up your business. 

Here are some ideas on how you could make a business out of your blog:

  • Affiliate Marketing: Sharing gear reviews, equipment recommendations, and more using affiliate links allows you to make a profit off sales driven by your content.
  • Brand Collaborations: Partner with brands that relate to your photography business and get paid to post content promoting their products or services! 
  • Print and Product Sales: Of course, you can make money off selling prints, digital downloads, and other merchandise with your beautiful photography. 
  • Photo Licensing: Use your platform to license your work to other creators! 
  • Session Sales: Since your blog will be drawing in lots of new viewers, you’ll have lots of opportunities to book more photography sessions and photo shoots! 
  • Editing Services: People often have pictures they want photoshopped! 
  • Workshops and Courses: Let other photographers learn from using workshops and courses you’ve designed. 
  • Digital Guides: Whether you’re sharing posing guides, outfit coordinating how-tos, lighting manuals, local photography location directories, or Photoshop tutorials, digital guides can be any easy way to bring in income with no overhead or scheduling requirements! 
  • Ad Space: Make your website available for ad companies like SHE Media and make money from your pageviews! 

Step 4:Build an optimized website. 

Now that all the planning is done, it’s time to build your website! Don’t worry, you don’t need a background in coding to get this done. Just jump on (our recommended blogging platform), choose a template, and start editing it to perfection. It’s super user-friendly, allowing you to basically drag-and-drop everything you need. Just read all our WordPress blog set-up manual and use this SEO web design guide to ensure your website is fully optimized for search engines to get in front of as many internet users as possible! 

how to start a photography blog

Step 5: Showcase your work via a digital portfolio. 

It wouldn’t be a photography website without photos! Add a well-organized digital portfolio to your blog, so your visitors know exactly the expert they’re working with. Optimize all the images for SEO by adding alt text, compressing the image size, and ensuring it’s the right size for mobile and desktop users.  

Step 6: Create a content calendar. 

We can’t forget about the blog part of the blog! Make a content calendar that lays out at least 3 month’s worth of blog posts. Consistency is super important for SEO, so getting ahead and having your content planned out is key to success! If you’re not sure of the type of content you want to post, here are some photography blog post ideas.

Step 7: Write and upload optimized blog posts. 

Once your content is planned, it’s time to start writing! We recommend you have about 15 blog posts completed and ready for upload before launching. That sounds like a lot, but this will make certain you stay consistent with your posting even if you get busy, get sick, or get a serious case of writer’s block! Of course, it’s important you write blog posts that are SEO-friendly. Follow this blog post SEO guide when you create content and you should be set! This will help your content reach as many people as possible. 

Step 8: Develop social pages and promote your content. 

Social media can be a great tool to use for promoting your blog and photography! Most social channels are super visual, so high-quality photography thrives on those platforms. Figure out where your target audience is for your photo blog and services, and start posting there! Remember, you can post your photos and repurpose your blog articles as social posts!

For more on this and how it can help your blog, read this post on how SEO and social media can work together as the ultimate powerhouse! 

Step 9: Track your analytics and refine your strategy. 

Link Google Analytics to your website and track your progress. It’ll help you see what’s working on your blog and what’s not, so you can continually refine your strategy and become the next big photography blog! Once you’ve been doing your thing for a while, come back to use for an SEO website evaluation on us! 

how to make your blog successful as a photographer

How To Make Your Blog Successful as a Photographer 

Determine a photography niche. 

If you love photography, you may be really into ALL aspects of photography. Maybe you dabble in everything from brand shoots and senior sessions to macro captures and landscapes photos and good for you for being able to do it all! However, blogs usually do better when you niche down to speak to a very specific audience. So, try to choose one category to specialize in! 

Focus on search engine optimization. 

Search engine optimization is a method of formatting and writing content to rank on the search engine results pages. The higher you are, the more organic traffic you’ll gain! Get familiar with SEO best practices and ensure everything is optimized! 

Ensure all of your images are optimized. 

As we mentioned, make sure all your images are optimized! The last thing you want is for your webpages to take FOREVER to load because your images are not optimized. So, make sure every image is optimized by:

  • Adding alt text, captions, and title attributes
  • Compressing images without compromising quality 
  • Resizing images to fit the dimensions of your blog
  • Using descriptive file names
  • Choosing the right file type (jpg or png usually) 
  • Utilizing lazy loading 
  • Using image sitemaps
  • Implementing a responsive webpage design 
Avoid low content pages. 

Google sometimes considers pages with just photos and very little text as “low content.” And, in Google terms: low content = low quality. This is a no-go for SEO! So, try to keep every page over 300 words. You can easily do this by using blog posts to showcase your images instead of pages of only photos! 

Leverage social media channels. 

Social media loves image-based content. Post your images and send people to your website as another organic traffic opportunity! The best channels for photographers are Instagram, Pinterest, TikTok, and Snapchat are all great for showcasing pictures. 

Use multiple monetization streams.

Even if your main goal with your photo blog is to book more clients, great! However, don’t just go with that one monetization stream. First of all, you only have so much time in the week. Second of all, there is so much more opportunity out there! Pick multiple monetization streams to maximize your blog’s income potential.  

Offer valuable resources to your readers. 

Everyone loves a freebie. Offering your clients free printables, digital downloads, courses, and more can boost engagement, establish credibility, and increase brand visibility. Add value to your clients and/or reader to show them you’re the go-to person for your photography niche! 

Stay inspired and consistent. 

Keep posting content that matters to you and the readers will come. After all, the number one ranking factor for SEO is must-see content. Just keep on snapping pics and uploading posts! 

Show the world your photography skills using a blog!

When you dream about your photography career or hobby, what do you see? Whatever your goals are, a blog can help you get there! It’ll help you get in front of a lot more Internet users to book more sessions, sell more prints, or find more students. 

Just make sure to keep the InfluencerSEO team with you every step of the way! Our blog has need-to-know info on all things blogging! And, if you’d rather not mess with the SEO side of things yourself, but would rather reap the benefits, definitely look into our SEO services. We’re experts in the field, and we can help you take your blog to the top! 

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