Blogging is an AWESOME way to express yourself, share ideas, and connect with a community. Beyond that, you can even make a personal brand and business out of blogging with the right strategy! At the end of the day, there are SO MANY benefits of starting a blog and establishing your online presence.
However, choosing the right blog site platform also has a lot to do with your online success. It can definitely impact your journey as a content creator and make or break your rise to success. We wholeheartedly believe that WordPress is the BEST blogging platform because it is the only one made specifically for bloggers.
You can start a WordPress blog for under $5 a month and it requires no technical knowledge! That means you can kick off your blogging journey on your WordPress website without even breaking a sweat. Below we have a breakdown of the easy step-by-step process to starting a WordPress blog!
Here’s what you need to do:
How To Set Up A Blog On WordPress
Step 1: Choose a domain name.
This first one should be pretty easy if you already have your blog planned out! If you’re not familiar with the term “domain name,” it’s just your web address. This domain name should simply be the name of your blog, but make sure to check how your domains look when written out as a web address to confirm everything reads okay. You can purchase your domain directly on WordPress, which makes the process super easy!
Step 2: Pick a hosting service and get an SSL certificate.
Next, you need to choose your web hosting service. This is the thing that’s going to put your WordPress blog on the world wide web. Your site won’t be accessible to the public without one, and these services provide technology to maintain uptime, backups, security, site speed, bandwidth, and more.
We always recommend SiteGround, but here are more popular hosting services for bloggers! In the post, we compare the pros and cons to each one help you understand the factors that should contribute to your ultimate decision.
Most hosting platforms will offer free or inexpensive SSL certificates as well. This is what changes a website from HTTP to HTTPS. It seems like a small change, but it actually signifies that your website is secure with encrypted data to keep your website visitors safe. As a blogger, an SSL certificate is a MUST. (If you’re seeing dollar signs and getting a little nervous, here’s the break down of how much it costs to start a blog.)
Step 3: Install WordPress.
Now is the time to install WordPress. Most hosting providers will offer a very simple way to install WordPress. Just follow the instructions that are provided by your hosting company to install your WordPress domain. Many providers will provide a one-click installer such as Softaculous to simplify the process.
If needed, you can navigate from your WordPress dashboard and download the app from the official website, and upload it to your hosting server. It might be a little confusing at first, but luckily you only have to do this once!
Step 4: Learn about search engine optimization.
Once your website is live, it’s out there for the world to see . . . but with millions of websites out there, they probably won’t see it. If you want your blog to generate organic traffic fast and if you want to futureproof your website for whatever growth your brand experiences, you need to be in-tune with your search engine optimization from the get-go.
Optimizing your website for search engines will help your web pages rank near the top of the search engine results pages for a variety of keywords. There is no better way to organically grow your new business than SEO! You can learn all about SEO by reading the InfluencerSEO blog, or skip this altogether and just purchase SEO services through us!
Step 5: Choose a WordPress theme.
This is one of the most exciting parts of your blogging journey. Now you get to choose what your blog looks like by selecting a WordPress theme. WordPress has a HUGE variety of free and premium themes that are totally customizable once downloaded. Just choose one that aligns with your branding and aesthetic, but that’s also SEO-friendly. You can learn more about SEO and web design here.
Step 6: Install essential plugins.
Plugins completely enhance the way your blog functions. Install the essential plugins for SEO, security, and performance optimization. For SEO, Yoast SEO will make everything easier. You should also consider a security plugin such as Sucuri or Wordfence to protect your blog from potential threats. And for speed, try out plugins like Jetpack and WP Rocket.
Step 7: Create key pages.
Step 8: Write and publish your first blog post.
Now it is time to create content for your blog. We recommend fully building out a content calendar and having 15 blog posts fully written and ready to go before you start uploading. That way, you have plenty of wiggle room to deal with the regular start-up growing pains you may experience when you publish your blog. Just make sure they’re all search engine optimized! You can find specific blog writing SEO tips in this ultimate list of SEO hacks for bloggers.
Remember, uploading blog posts isn’t just about putting the text into the WordPress editor and hitting Publish. You’ll also need to create a URL, add meta descriptions and title tags, include images and alt text, and figure out the blog post title! Yeah, that’s why you should have 15 blog posts ready . . . this may take longer than you think, especially as you’re learning about how to use WordPress. Once you have a good amount of blog posts uploaded, ensure you have them separated into categories on WordPress.
Step 9: Set up social media integration.
First of all, make all your social accounts for your blog. Once you have them, integrate them into your WordPress website by adding sharing buttons or even synching your social feed to display on your blog! Get creative with it, but understand that SEO and social media combined can be a total powerhouse for your blog growth!
Step 10: Maintain your blog.
Make sure you regularly update and maintain your blog. Keep the fresh content coming in, respond to any comments, and keep your themes and plugins up to date for optimal security and performance. You can even jump on the InfluencerSEO website for a free site health audit to see where you could make improvements!
Famous Blogs On WordPress
The Skinny Confidential is an absolutely fantastic blog with thousands of regular readers. The immense popularity of this blog is very much thanks to the beautiful aesthetic of the blog as well as its functionality. It loads quickly, it’s easy to navigate, and every post and page is totally search engine optimized. The crazy part? The Skinny Confidential just started as a college hobby, but now it’s a huge brand with not only a successful blog, but a successful beauty line and podcast too!
The Gray Details is an absolutely stunning and engaging blog. This blog has THOUSANDS of followers and great SEO practices. Amanda once worked in corporate fashion, but now, she gets to be a full-time mom while blogging and living her best life, because she’s established such a successful brand.
The Gray Details has optimized images, keyword rich content, plenty of internal links and external links, concise URLs, and so much more. This is why we love it. It is SO easy to tell why this blog is so popular and has thousands of readers.
Here’s another gorgeous blog on WordPress! Can you believe how different all of these sites look? It’s amazing what you can do with a good WordPress theme! Jessica, the blogger behind An Indigo Day has a super clean, minimalist, user-friendly website. The text is all super easy to read and all the pictures are high-quality, optimized, and perfectly illustrate her branding! Everything is consistent, organized, and super engaging. We could spend all day on this blog!
The College Nutritionist is SO MUCH MORE than just a blog. It is a whole brand now that has been specifically designed to help busy women lose weight. This blog has over 800,000 followers and over 30,000 people who have participated in the weight loss system. Pretty amazing for something that just started out as a blog!
Beyond just what you see when you go to the homepage, The College Nutritionist has an entire membership system built into the backend that you can access when you sign up for her weight loss program. That shows how robust WordPress can be! No matter how much your blog grows, WordPress can handle it!
Miss American Made is an absolute masterpiece. It only launched in the last couple of years but is it already so HUGELY successful because of its commitment to search engine optimization. In fact, this site is already ranking for THOUSANDS of keywords! This is very impressive for such a new blog that has a lot of competitors.
There are so many SEO pros on this site including relevant, high-quality, keyword-rich content, aesthetic, accessible images, descriptive structured data, fast site speeds, security, and so much more. Take notes, bloggers!
Get started with blogging on WordPress today!
Congratulations! Now you can successfully set up your WordPress blog! Don’t forget to embrace the learning curve and be open to trying new things. It won’t all be a walk in the park.
There is definitely a lot to learn, but don’t get overwhelmed. Just do your research, try your best, and connect with other bloggers. Oh, and dive into every corner of the InfluencerSEO blog, because we are experts in blogging and we don’t gate keep!