When you’re publishing fresh blog posts and following all the SEO best practices, it’s hard not to obsessively refresh your analytics. We get it! But even the most SEO-friendly blog posts take time to rank. So if your traffic doesn’t spike right away, don’t panic—it’s normal!
Here’s the good news, though: you don’t have to rely strictly on Google to get eyes on your content. The secret weapon? Pinterest.
With over half a billion Pinterest users, this hub is so much more than just a social media platform. It’s a visual search engine that can skyrocket your traffic when used strategically. IIn this post, we’ll show you exactly how to get website traffic from Pinterest by creating a strategy that drives consistent visits, grows your audience, and turns casual browsers into loyal fans.
Feeling overwhelmed by the idea of doing it all yourself? Don’t worry; that’s where InfluencerSEO comes in. Our Pinterest services are designed to get more eyes on your content (and save you hours of time). Check out our Instagram post to see how long our clients tend to stick around—and why!
How to Get Website Traffic from Pinterest
Here’s the thing: there is NO ceiling growth to blogging—you can grow as long as you continue putting in the work! And with this, we also recognize the power that Pinterest holds. It’s a fantastic platform that has the power to send a steady stream of visitors straight to your blog. (And it keeps them coming back!)
In this post, we’re breaking down exactly how to get website traffic from Pinterest and what kind of results you can expect. Plus, we’ll explain why learning this skill is so worth it for growing your blog long-term.
How Much Traffic Can You Get from Pinterest?
It’s tricky to pin down exactly how to get website traffic from Pinterest because there are so many factors at play! You might see results right away, or your traffic might grow steadily over a few months as your Pins gain traction.
However, with 10k-50k monthly Pinterest views, you can expect around 500-2,000 blog visits depending on your click-through rate (CTR).
Some bloggers see millions of visitors from Pinterest, while others get a few thousand (or a few hundred thousand). The difference? Understanding how Pinterest SEO works. Knowing how to optimize your Pins and use keywords strategically can be the make-or-break factor in turning casual scrollers into loyal readers.
The best part? We’re about to show you exactly how to do it—so you can start driving real traffic from Pinterest to your blog. Remember, though, you can also let the Pinterest experts at InfluencerSEO do the heavy lifting for you! For more on this, visit our post, “Pinterest Strategist: Work with a Pinterest Expert.”
How to Generate Traffic from Pinterest
Do Pinterest keyword research.
If you want your Pinterest Pins to show up for the right people, you’ve got to know what they’re typing into the Pinterest search bar. That’s your secret weapon for getting your content seen! We also talk about why your Pinterest strategy needs SEO over on our Instagram!
Start by typing in topics related to your niche—like “meal prep ideas” if you’re a lifestyle or food blogger. Pay attention to Pinterest’s autocomplete suggestions. Those are real searches from your audience.
Next, check out the related searches below the bar. These can help you find even more keywords and content ideas that align with your blog. Keep a running list (a simple spreadsheet works great!) of all these keywords to use in your Pin titles, descriptions, boards, and even in your Pinterest bio.
Using these keywords helps Pinterest understand exactly what your content is about. That means it can reach the right audience and boost your rankings.
Want to learn more about what to do with those keywords to make sure they’re super effective? Read over our blog post, “How to Add Keywords to Pinterest Pins.” and take the next step in mastering how to get website traffic from Pinterest.
Create click-worthy Pins.
Pinterest is visual, so you need to create Pins that are eye-catching enough to stop the scroll and inspire clicks.
The more eye-catching or intriguing your design, the better your chances of getting clicks. You can easily design stunning Pins using free tools like Canva. Or, if you want to make sure every Pin looks next-level, work with one of InfluencerSEO’s graphic designers to craft visuals that actually convert.
Fortunately, we have plenty of resources to help you get started. Visit our posts, “How to Add a Text Box in Canva, “How to Make a Transparent Background in Canva, and “How to Add a Link in Canva.” Or, click HERE to view all of our easy how-to guides for designing and creating on this platform.
Organize SEO-friendly boards.
When you set up your blog, you probably chose a few main categories that tell Google what your site is all about. Well, Pinterest works the same way, except instead of a menu, you’ll create Pinterest boards.
Each board should focus on a specific core topic and hold Pins that match it. This helps Pinterest understand your niche and show your content to people who love (and search for) that topic.
Create 10-15 boards around your blog’s core topics and fill each with 10-20 related Pins for the best results.
Publish Pins consistently.
Pinterest loves fresh content, and it rewards creators who post consistently. When you share at least one Pin a day, you’ll likely see your views (and clicks!) start to climb.
The best part? It doesn’t have to take much time. You can manually upload Pins in just 10-15 minutes a day. Or, you could use a scheduling tool like Tailwind or Pinterest’s native scheduler to plan and post automatically. Creating a Pinterest schedule ahead of time keeps you on track and consistent.
And here’s a pro tip: “new” Pins don’t have to lead to brand-new blog posts. You can create 5-10 different Pin designs that all link to the same post! It’s also the perfect way to revive older, seasonal content and get it back in front of your audience.
Another easy way to boost engagement? Saving Pins from other creators to your own boards. Pinterest loves to see that you’re an active user—it helps your reach and builds community. Total win-win!
For busy bloggers, this can feel a little time-consuming. Check out our post “What Is a Pinterest Manager?” to learn how to save time while earning clicks!
Optimize Pins for SEO.
Anytime you get on Pinterest, you probably notice a common theme. In fall, you get Halloween-inspired nails and pumpkin spice recipes galore. In the winter, you see more gift ideas and peppermint mochas lattes. So, when we talk about Pinterest SEO, this is what we’re referring to.
You want to use keywords that your audience is actually searching for. More importantly, you’ll want to use them in Pin descriptions, titles, and alt text. It should also mention what readers will find when they click through. This helps Pinterest know exactly when to show your content to the right people.
But here’s the part most bloggers miss—Pinterest SEO also involves doing some work on your site! By claiming your website and adding the Pinterest tag, you’re telling Pinterest that your site is a credible, authoritative source. That connection can give your Pins (and your blog!) even more visibility.
Want to go deeper? We’ve got a full post about how to improve SEO on Pinterest.
Track performance in Pinterest Analytics.
When posting content on Pinterest, it’s easy to feel like Pinterest’s algorithm has all the power. But you actually have a lot more control than you think.
Start by checking your Pinterest Analytics every month. Look at which Pins are getting the most views, clicks, and saves, and take note of what’s performing best. Then, compare those results to what isn’t gaining much traction.
Once you know what’s working, replicate it! Maybe it’s the keyword, the color palette, the layout, or even the topic itself. Whatever it is, you can use that insight to create a repeatable formula that drives consistent results.
Think of it as your Pinterest success blueprint. The more you refine it, the more traffic you’ll attract to your blog. Speaking of, head to our Instagram to hear all about how seasonal content impacts Pinterest analytics.
Repurpose and update old content.
One of the best things about Pinterest is how easily you can breathe new life into your old blog posts.
Those seasonal posts from last year? Create a few fresh Pins for them and watch your traffic rise again! Have a blog post that could use a little more love? Make multiple Pins that link to it—each with a different keyword, design, or headline variation.
Every fresh Pin gives Pinterest another chance to show your content to new people. And that means more clicks, saves, and visitors landing on your blog.
Take advantage of group boards.
Group boards are where multiple creators can publish their Pins for a large audience to see.
Focus on joining group boards that align perfectly with your niche. Collaborate with other high-quality creators who post similar content to yours. Also, don’t forget to always check that the board is well-moderated—no spam, no duplicate Pins, and no endless repinning loops.
When you share your content to the right group boards, you’ll get your Pins in front of fresh eyes. That means you grow your reach and send more traffic straight to your blog.
Use Pinterest as a visual search engine and skyrocket your blog traffic.
The moment you start treating Pinterest like a search engine—not social media—you’ll completely change the game of your blog traffic and learn how to get website traffic from Pinterest effectively.
Pinterest SEO is all about creating Pins that align with what people are actively searching for. When your pins check all the right boxes (keywords, visuals, and relevancy), you’re setting yourself up for consistent traffic.
We totally get it, though, blogging already has you wearing a hundred hats. If Pinterest or design isn’t really your thing, InfluencerSEO’s Pinterest strategists can handle everything, so you can focus on your blog.
You can sit back and watch your blog traffic (and audience!) grow—without adding another thing to your to-do list. Check out our Pinterest packages today!
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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