How To Change URL On Squarespace: A 3-Step Guide

how to change url on squarespace

It has never been easier to build a custom website, especially when using an intuitive program like Squarespace. In minutes, you can set up a Squarespace website for your blog whether it be a lifestyle blog, travel blog, business blog, mom blog, or something else!  personal, lifestyle, travel, or business blog. 

This simple drag-and-drop platform gives you control over creating your website and customizing your Squarespace template to match your aesthetic and branding. Say goodbye to overwhelming and confusing coding and web developer lingo you have full website-building autonomy with Squarespace!

When setting up your blog with Squarespace, you’ll notice that it comes with a built-in URL. This standard URL can look amateurish and unprofessional, halting your goal of becoming a respected influencer or blogger. 

Don’t worry, we can fix that! Your first step to building a successful SEO-optimized blog and solidifying your personal brand is customizing your domain name URL. Changing your website URL on Squarespace is actually easier than you think, especially with this step-by-step guide. 

We’re doing a deep dive into exactly how to change your URL on Squarespace to a custom domain easily and quickly. Here’s what you need to know: 

how to change url on squarespace

How To Change URL On Squarespace.

It’s an exciting day when you first publish your Squarespace website! But, you will likely want to change the default domain that comes with each new website to a personalized custom domain. 

When you create a Squarespace website, it receives a domain with the following structure: Just imagine one of your friends or colleagues asking for your website’s address, and you have to spill out a mouthful of words like that! It could make your blog look unprofessional and inauthentic, holding you back from growing your following and achieving all your blogging goals

Not only is it better for your image to have a custom domain, but it’s actually better for search engine optimization as well! So, if you want your website to rank high on the search engine results pages (SERPs), you’ll need to ditch the default domain. Since SEO and branding are essential to the growth of your blog, definitely consider changing that URL right away!  

For more SEO tips for your website, check out our blog post about SEO best practices for bloggers.

what is a website url

What Is A Website URL?

Officially, URL stands for Uniform Resource Locator. But it might be easier to think of a website URL as a street address the address where your website lives. When someone wants to visit your website, they will type the URL into the search bar of their web browser and arrive directly at your site. 

A website URL is made up of the following elements:

  • SchemeHttp or https 
  • Subdomainwww
  • Domain Name
  • Top Level Domain (TLD).com, .org, .net, .co, etc.

When choosing a website URL, you have the opportunity to customize the domain name and the TLD, based on availability, of course. 

The importance of choosing a URL and domain for your Squarespace website is not something to be taken lightly. The domain name that you use in your URL can either help or hurt your website’s overall SEO. 

We recommend choosing a domain name that is in some way related to your blog name. Obviously, it should be your blog name if possible, but if not it should be close to it or maybe your own name! Something that’s going to make sense when you provide the reference. If you haven’t named your blog yet, here’s our guide for naming your blog.

Reasons For Changing URLs

There are many reasons as to why a blogger may want to change their website URL. Some of the most common reasons include:

  • Professionalism – Creating a custom domain could increase perceived professionalism
  • Rebranding – Choosing a domain name that better fits your evolving brand
  • SEO Optimization – Employing SEO strategies in the domain could increase your blog’s online visibility.
  • Credibility – Your domain could increase your content’s authority and credibility 
  • Consistent Identity – Remain consistent across your website domain and social media handles for impactful branding  
  • Custom Email Address – Use your website as your email address for increased professionalism instead of Gmail, Hotmail, or Yahoo. 
how to change the url on squarespace

How To Change Website URL On Squarespace.

Step 1: Choose your domain name.

While changing your website URL is easy, choosing your domain name is the hardest part. 

Not only do you get to flex your creative muscle, but you have to be unique and find a domain that is still available. 

Choose a domain name that relates to your blog’s content. If possible, use a common keyword to boost SEO. The best practice is to have a domain that is consistent with your blog name and social media handles. In your influencer era, it could simply be your name! It’s unique, personal, and a great domain name option. 

To see if your domain is still available, test it out on Squarespace Domains to see if one of them is available. This useful tool will suggest different versions for your desired domain name if it isn’t available. It is super helpful and speeds up the decision process! 

Luckily, there are also TLD variations that you can use with your domain name if common endings like .com are already in use. However, make sure the TLD makes sense context wise. Not every blog warrants a “.org” ending. 

Step 2: Purchase your domain.

Once you have found your domain, the next step is to purchase it. 

Pro Tip: If you sign up for an annual membership with Squarespace, you will receive a custom domain free for the first year! 

You can use Squarespace Domains to purchase your custom domain or other platforms such as GoDaddy or Namecheap. Purchasing a domain means paying an annual fee, which can vary depending on the name, to retain ownership. So, just ensure you add that into your blogging budget!

Step 3: Connect your domain to Squarespace.

If you purchased your custom domain from Squarespace Domains, it will appear in the domains dashboard of your Squarespace account about an hour after you’ve verified your email address. Depending on the domain name, this can take up to 72 hours. 

If you decide to purchase your domain name from a third-party website, there are a few extra steps to connecting it with Squarespace. 

In the domains dashboard, you will click on Use a Domain I Own and add your domain name. Make sure to type the full domain name and click Connect Domain. You will then be prompted to upload some documents to verify domain ownership. 

The next step is to verify with your current domain provider for a DNS code to add to the backend of your Squarespace website. After uploading your records, it can take one to three days for the website URL to become active on your Squarespace website. 

How To Change Website URL Slugs on Squarespace.

Now that you know how to change your website URL on Squarespace, it’s time to learn another element and best SEO practice to consider changing URL slugs. 

What Are URL Slugs?

URL slugs are the part of a web address that comes after the main domain name and helps identify a specific page or post on a website. If we think of the website URL as an address to an apartment complex, the URL slug is the address of a specific apartment in that complex. 

The slug shows up after the slash in a URL. For example, in, the slug is “how-to-build-a-blog.”

It usually describes the content of the page in a few words, making the URL easier to read and remember. A strategically crafted URL slug containing a keyword can boost your website’s SEO and encourage Google to show the page in its top search results. 

How To Format URL Slugs

The formatting of URL slugs is a secret key to SEO. Some things to remember when creating your URL slugs include:

  • Use the main keyphrase of the page
  • Avoid using numbers or random characters
  • Do not add a publication date
  • Separate each word  with a dash
  • Keep everything lowercase
  • Ensure it doesn’t include .html 

Correctly formatting your URL slug could greatly enhance your SEO and push your blog posts to the top of Google’s search results! 

How to Change Website URL Slugs on Squarespace

Step 1: Open the pages panel.

To access the Squarespace feature to change your website URL slugs, you will click on the Pages Panel on your website’s dashboard. 

Step 2: Click page settings.

When you find the page on which you wish to change the URL slug, hover over the gear icon where it will say Page Settings. This will take you to the window to customize the slug. 

Step 3: Update the URL slug.

Type in your desired URL slug and click save. 

It’s as simple as that! 

It’s never been easier to customize and optimize your Squarespace blog.

Squarespace makes it easy for anyone to build, start, and grow their own blog! To track how the domain and slug changes are leveling-up your blog, add Google Analytics to your Squarespace blog right away! But we get it; not everyone has the time to build and maintain the technical aspect of their website, like connecting domains. You’re too busy out in the world creating killer content and building your influencer brand! 

That’s why InfluencerSEO is here to help manage the technical aspects of your blog for you, including complete website curation! With personalized blog tech support, your website will be flawless just like you! Contact us today to see how we can help kickstart your website and reach your influencer goals. 

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