Optimize Your Pins: How To Add Keywords To Pinterest Pins

how to add keywords to pinterest pins

Pinterest is one of the best social media platforms for growing an audience. Whether you’re a blogger, aspiring Pinterest influencer, or small business owner, Pinterest can be your key to unlocking huge growth potential. The reason Pinterest is so effective is because users actually travel to Pinterest to discover new content, which differs from other platforms where people are just trying to get updated with what their friends are up to. That means these Pinterest users are hungry for new content like yours!!!

Okay, so . . . how do you capture these Pinterest users? Pinterest search engine optimization is essential, starting with strategic keyword use. Keywords attach your content with related searches. Basically, if someone searches in Pinterest something like, “Short hairstyle ideas,” and you have a pin that totally fits the bill, your pin will show up near the top with the right tactics! 

So, today, we’re going to break down exactly how to add keywords to Pinterest pins in a way that’ll boost your post visibility and grow your brand! Here’s what you need to know:

how to add keywords to pinterest pins

Optimize Your Pins: How To Add Keywords To Pinterest Pins

Find plenty of keywords for free.

To add keywords, you have to first know what the keywords are to begin with. One of the best ways to find specific keywords for Pinterest is actually by using Pinterest’s own search bar! Just start typing in a word or phrase that has to do with your pin or niche, and then see what predictive text brings up. Those are the search terms people are using! So, these are the keywords or keyphrases you want to use in your pins. 

Another way to find relevant keywords for your post is by searching something and then using the recommended related content Pinterest provides. You’ll see it along the top! Essentially, these are a way to refine your search and find more relevant content. You can use these for your list of keyword ideas, too!

For further keyword research, head on over to Google Keyword Planner. While it is more commonly used for Google Search, it is super helpful when looking for valuable insights on search volumes and keyword trends in general! 

Use keywords in the description and pin title. 

When using keywords on Pinterest, make sure you include them in your title and descriptions. When you put your keywords in your board titles and board description, you are much more likely to get your content in front of your audience. Just work on adding keywords you want where it’s natural never force it!

how to add keywords to pinterest pins

Also use keywords in the alt text and other metadata. 

Next, when using keywords for your Pinterest rankings, you need to also use the keywords in the alt text and other metadata. Alt text is the description of an image that’s used to help the visually impaired and search engines alike interpret visual material. So, it’s great for your audience and great for search engines, meaning it’ll help give you a big SEO performance boost! Other metadata includes the photo file name, the geolocation, and any other backend info.

Consider adding text overlays with keywords too. 

Adding text overlays with keywords can help increase visibility and engagement. The text needs to be clear, concise, and relevant to your pin. Of course, it needs to look amazing too! Text overlays can help boost traffic to your content whether on Pinterest or on your own website!

Don’t keyword stuff keep it natural. 

Just like in blog posts, you never want to keyword stuff. In fact, keyword stuffing can make your content appear poor in quality. If Pinterest’s algorithm gets that vibe, it’ll tank your SEO. Use the right number of keywords in a natural way that enhances readability and the overall user-experience for your audience.

Organize your Pins in boards that include keywords. 

Try to name your Pinterest boards with descriptive keywords. The increased organization is good for brand authority and user experience but it’s also good for adding context for SEO purposes! Keyword-rich board names can help improve the discoverability of your content by matching popular search queries. Choose the names intentionally so that they can both reflect your board and incorporate your important keywords.

how to add keywords to pinterest pins

Optimize your pins with these tips!

Whether you’re on your way to becoming a Pinterest influencer or you’re using Pinterest marketing to grow your blog, optimizing your pins is essential for success! Use these tips to add keywords naturally to your pins and boards as a good first step in Pinterest SEO! For more on optimizing for Pinterest, head over to the InfluencerSEO blog!

And, if all this feels like a lot of work or it’s just over your head, don’t worry, we can still help. We actually offer expert Pinterest Management Services that will take care of ALL the optimization for you. Ready to get started? Contact us!

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