The digital marketing world is literally always changing. This is why businesses all over the world are always trying to find new ways to kick their online presence up a gear and attract more customers. Really, if you’re not doing your research and staying up to date, you will likely get left behind! Here’s where learning how SEO and Adwords work together changes everything.
There are so many strategies to choose from, but Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising using Google AdWords, now known as Google Ads, stand out as two of the most helpful tools to help you really push your blog. While some businesses will just stick to using one, using both of these great methods can be REALLY fruitful!
So, today, we are going to take a look at how SEO and AdWords work together to boost your online presence and increase your conversion rates! Let’s get into it, shall we?
How SEO And Adwords Work Together
Do you want to give your blog a BIG boost? Well, combining Adwords and SEO is DEFINITELY the way to go! With Adwords, you will become instantly visible to your target audience. On the flip side, SEO is more of a long-term game plan that helps you climb the rankings organically with awesome content, backlinks, and keyword optimization.
Using both together? Yes, that’s a winning combo! It means that your blog will be put in the spotlight and actually reach the people you’re speaking to! By understanding and using both, you can ensure a great approach to improving your blog visibility and driving quality traffic directly to where you need it most!
What Is Google Adwords? What You Need to Know
Understanding what AdWords is can give you a great insight into how it boosts your SEO strategies. Google AdWords, now called Google Ads, is a PPC platform where businesses bid on keywords and show their ads in Google search results.
Then, when your target audience searches for those targeted keywords, the ads will appear at the top or bottom of the search engine result pages (SERPs). The end result? More immediate traffic to your blog! Now, doesn’t that sound good?
How Does Adwords Help SEO?
Increases Trust
Running AdWords campaigns alongside your awesome SEO efforts can make sure your blog shines in both paid and organic search results, boosting your brand’s credibility BIG TIME!
When people spot your brand all over the search engine results page (SERPs), it can seriously work wonders to build trust and show off your authority in your industry. This can skyrocket your click-through rates (CTR) because users are WAY more likely to click on brands they know and trust!
Builds Lasting Value
While AdWords helps to push traffic to your site straight away, pairing it with SEO builds lasting value for your website. The keyword data and insights from AdWords campaigns, combined with your SEO strategy, lead to a more optimized and high-performing site over time.
Boosts Your Visibility
Using both AdWords and SEO is a killer combo for boosting your visibility! AdWords gets your brand right at the top of search results instantly, while SEO steadily improves your organic rankings for long-term visibility. This awesome duo keeps your business front and center in search results, making it way more likely that potential customers will see and click on your links. It’s like having the best of both worlds for your blog!
Expands Your Reach
Combining AdWords and SEO lets you reach a way broader audience by targeting users at different stages of their journey. AdWords can help you capture high-intent users who are specifically searching for what you offer, while SEO draws in the same crowd in different ways. This strategy makes sure your brand is visible to a wider range of people, boosting your overall marketing game.
Creates Synergy
Pairing AdWords and SEO is a game-changer for your digital marketing! Adwords gives you instant feedback to help tweak your SEO, while SEO boosts your organic visibility and backs up your paid ads. It’s like having a supercharged marketing team! How cool is that?
How Do I Get Advertisers On My Website?
Getting advertisers on your website starts with one key thing: proof of value. Advertisers want to know that your site attracts the right audience and can deliver results that benefit them.
First, you’ll want to focus on building strong SEO content that drives consistent organic traffic. Brands are WAY more interested in websites showing steady long-term growth than short-lived spikes. High-quality blog posts, optimized through SEO (search engine optimization), signal that your site is credible, active, and worth investing in.
Next, work with the pros (aka US) to get your site advertiser-ready. This means:
- Strong calls to action and a well-optimised landing page
- Clear niche positioning
- Professional design and fast-loading pages
- Defined audience demographics
You can also use paid advertising, including Google Ads, to boost visibility and showcase traffic data when pitching to advertisers. When brands see that you have a solid understanding of SEO and Google Ads as part of a broader digital marketing strategy, they’re far more confident partnering with you!
Most of all, don’t sit back and wait to be discovered. There’s also the opportunity to reach out directly to brands that align with your content, create a simple media kit, and show them exactly how advertising on your site helps them meet their goals. Make it mutual!
How Can Google Ads Help You Achieve Your Business Objectives?
Google Ads is incredibly flexible and can support multiple business goals. Here’s how to use it strategically:
Supports Long-Term Growth
Running Google Ads alongside SEO helps you identify which keywords convert best. You can then use this data to refine your SEO content, supporting more sustainable, long-term growth rather than guessing what works and hoping for the best.
Drive Targeted Traffic
Google Ads helps you appear immediately for high-intent searches. While SEO builds momentum over time, Google Ads delivers instant visibility and traffic to your most important pages or landing pages.
Strengthen Your Digital Marketing Strategy
Google Ads fills the gaps while SEO helps gain traction. Together, SEO and Google Ads create a balanced approach that aids in both immediate opportunities and future growth.
Improve Conversion Rates
Testing out different ad copy helps you understand what messaging tends to resonate with your audience. Those handy little insights can be applied across your website, blog headlines, and meta descriptions to boost both paid and organic conversions.
Measure and Scale What Works
Google Ads provides crystal clear performance data. When a campaign performs well, you can scale it confidently, knowing it aligns with your broader digital marketing strategy.
Can You Run Google Ads Without A Google Business Profile?
Yes! You can absolutely run Google Ads without a Google Business Profile.
A Google Business Profile is only actually required for local ads and map-based placements. If you’re running standard search ads, display ads, or shopping campaigns, a profile isn’t necessary at all.
That said, if your business targets local customers, having a Google Business Profile CAN improve your visibility, credibility, and click-through rates. It complements your Google Ads by reinforcing trust and strengthening your presence across both paid and organic results.
There are many advantages to combining SEO and Adwords!
Adwords and SEO can put you way ahead of your competitors. It is an awesome way to build trust, add lasting value, boost your visibility, expand your reach, and create synergy! Want to learn how to pair SEO with other tools? Check out our blog post about SEO vs social media.
Seriously, there are tons of ways to monetize your blog and make money just from sharing your thoughts. Want to know more? Contact us today for a free SEO evaluation or dive into more tips, tricks, and hacks on the InfluencerSEO blog!
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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