How SEO And Adwords Work Together: A Comprehensive Guide

how seo and adwords work together

The digital marketing world is literally always changing. This is why businesses all over the world are always trying to find new ways to kick their online presence up a gear and attract more customers. Really, if you’re not doing your research and staying up to date, you will likely get left behind!

There are so many strategies to choose from, but Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising using Google AdWords, now known as Google Ads, stand out as two of the most helpful tools to help you really push your blog. While some businesses will just stick to using one, using both of these great methods can be REALLY fruitful!

So, today, we are going to take a look into how SEO and AdWords work together to boost your online presence and increase your conversion rates! Let’s get into it, shall we?

How SEO And Adwords Work Together: A Comprehensive Guide

How SEO And Adwords Work Together

Do you want to give your blog a BIG boost? Well, combining Adwords and SEO is DEFINITELY the way to go! With Adwords, you will become instantly visible to your target audience. On the flip-side, SEO is more of a long-term game plan that helps you climb the rankings organically with awesome content, backlinks, and keyword optimization.

Using both together? Yes, that’s a winning combo! It means that your blog will be put in the spotlight and actually reach the people you’re speaking to! By understanding and using both, you can ensure a great approach to improving your blog visibility and driving quality traffic directly to where you need it most!

what is google adwords

What Is Google Adwords? What You Need to Know

Understanding what AdWords is can give you a great insight into how it boosts your SEO strategies. Google AdWords, now called Google Ads, is a PPC platform where businesses bid on keywords and show their ads in Google search results. 

Then, when your target audience searches for those targeted keywords, the ads will appear at the top or bottom of the search engine result pages (SERPs). The end result? More immediate traffic to your blog! Now, doesn’t that sound good?

how does adwords help seo

How Does Adwords Help SEO?

Increases trust.

Running AdWords campaigns alongside your awesome SEO efforts can make sure your blog shines in both paid and organic search results, boosting your brands credibility BIG TIME!

When people spot your brand all over the search engine results page (SERPs), it can seriously work wonders to build trust and show off your authority in your industry. This can skyrocket your click-through rates (CTR) because users are WAY more likely to click on brands they know and trust! 

Builds lasting value.

While AdWords helps to push traffic to your site straight away, pairing it with SEO builds lasting value for your website. The keyword data and insights from AdWords campaigns, combined with your SEO strategy, leads to a more optimized and high-performing site over time. 

Boosts your visibility.

Using both AdWords and SEO is a killer combo for boosting your visibility! AdWords gets your brand right at the top of search results instantly, while SEO steadily improves your organic rankings for long-term visibility. This awesome duo keeps your business front and center in search results, making it way more likely that potential customers will see and click on your links. It’s like having the best of both worlds for your blog!

Expands your reach.

Combining AdWords and SEO lets you reach a way broader audience by targeting users at different stages of their journey. AdWords can help you capture high-intent users who are specifically searching for what you offer, while SEO draws in the same crowd in different ways. This strategy makes sure your brand is visible to a wider range of people, boosting your overall marketing game.

Creates synergy.

Pairing AdWords and SEO is a game-changer for your digital marketing! Adwords gives you instant feedback to help tweak your SEO, while SEO boosts your organic visibility and backs up your paid ads. It’s like having a supercharged marketing team! How cool is that?

There are many advantages to combining SEO and Adwords!

Adwords and SEO can put you way ahead of your competitors. It is an awesome way to build trust, add lasting value, boost your visibility, expand your reach, and create synergy! Want to learn how to pair SEO with other tools? Check out our blog post about SEO vs social media

Seriously, there are tons of ways to monetize your blog and make money just from sharing your thoughts. Want to know more? Contact us today for a free SEO evaluation or dive into more tips, tricks, and hacks on the InfluencerSEO blog!

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