How Many Keywords Should I Use For SEO?

how many keywords should use for seo

Keywords, as the name suggests, are the KEY to getting your content seen in the vast online world. They are common words and phrases that your target audience uses on search engines when researching a topic. These search terms work as connective tissues between your website and your future readers! 

When someone searches for something, and your content uses words similar to what’s typed into the search bar, Google will interpret that your blog post has the answers this user is looking for. Then, it’ll (hopefully) rank your post near the top, which is where it’ll get the most clicks! With keywords, you can easily optimize your content for search engines, target your idea audience, and generate tons of organic traffic. 

But, how do you use keywords? Using a ton by forcing them into your content is called “keyword stuffing,” and it’ll actually hurt your search engine optmization (SEO). However, using too few can leave your content totally invisible. Finding the right balance is an art, but it’s definitely possible! In this blog post, we will take a look at how many keywords to use for SEO, how to choose the right ones, and how to use them the right way!

Let’s go!

How Many Keywords Should I Use For SEO?

How Many Keywords Should I Use For SEO?

Unfortunately, there isn’t a set number of keywords you should use on your blog posts. It’s more about your keyword strategy over the actual number of keywords per page. So, don’t fixate on a specific number, just prioritize your high-quality content and prioritize a good user experience that doesn’t feel spammy or overworked. 

Aim to use both short-tail and long-tail keywords (more on that in a minute) and integrate them naturally into your content. If you really want a number, shoot for a 1%-2% keyword density. So, if you have a post that’s 1,500 words, a good rule of thumb would be to have 15-30 keywords. 

How To Choose The Right Keywords for SEO

How To Choose The Right Keywords for SEO

Conduct thorough keyword research.

Doing comprehensive keyword research is the KEY to any effective SEO strategy. Using tools like SEMrush, Google Keyword Planner, or Ahrefs can help you identify any relevant keywords in your niche. This step helps set a strong foundation for understanding what your audience is searching for. Plus, it’s a lot more effective than guessing what keywords you should be using!

Identify the business value of keywords.

Not all keywords are made equal. You need to evaluate the business value of every keyword by considering its relevance to your brand.Search for keywords that align with your blog goals and target audience. This way, you can ensure that the traffic you attract is genuinely interested in what you’re writing about! 

Analyze competition and traffic potential.

Assess the competition and traffic potential of your selected keywords. Try to strike a balance between highly competitive keywords, and those with a lower search volume. This way you’re keywords aren’t so competitive ranking feels imposssible, but not so niche that your traffic volume is super insignificant. A mixture will give you a godo chance of ranking and capture your target audience!

Consider long-tail keywords.

Long-tail keywords are longer phrases rather than single words. So, “baking” would be a short-tail keyword. “Baking cakes for weddings” is a long-tail keyword. These are good to use, because they usually have less competition and help you better reach your ideal reader. When you use long-tail keywords, you boost your chances of generating traffic and ranking high on the SERPs!, 

Check search volume and trends.

Pay specific attention to search volume and trends associated with the keywords you’ve chosen. Opt for keywords with a good search volume, indicating an engaged audience. Be aware of any emerging or seasonal trends that may impact your content strategy, too. If Christmas is just around the corner, think about keywords that may be linked to the holiday! 

Understand user intent.

Anticipate and fulfill user intent behind the search queries. That’s how you make high-quality content! Make sure you align your blog posts with the searcher’s purpose, whether it’s for information, entertainment, inspiration, or something else! Creating content that addresses user intent will ensure that visitors stay on your page, which lowers your bounce rate and boosts your SEO!

Utilize local keywords for local businesses.

If your blog targets a specific area or city, make sure you incorporate location-specific keywords! Like, if you’re a food blogger who reviews restaurants in Chicago, you need Chicago readers! If Location based keywords help target a geographically relevant audience and enhance visibility in local search results.

Regularly update and redefine your strategy.

Staying up to date is EVERYTHING with SEO. After all, it is an evolving landscape. Your SEO strategy should be too. Regularly update your keywords based on changes in industry trends, user behavior, and updates to search engine algorithms. 

How To Use Keywords For SEO

How To Use Keywords For SEO

Use keywords in your blog post titles.

Make sure that you use keywords in the titles of your blog posts! Search engines give a lot of weight to the title, so including keywords there can definitely give you an SEO boost!

Add keywords to title tags and meta descriptions.

Write compelling meta descriptions and title tags that include your main keywords. Although it isn’t a direct ranking factor, it can heavily influence click-through rates, and THAT does impact SEO.

Use keywords naturally.

Use keywords naturally on your blog posts. Both your short- and long-tail keywords should be integrated organically to avoid keyword stuffing. (Remember, search engines punish keyword stuffing!) Mostly, just focus on providing valuable and relevant information for your audience.

Use keywords in subheadings.

Subheadings are great for SEO! Include your primary keywords in the H1 heading as it is very important for SEO. Then, use secondary keywords in H2 to H6 headings to create a hierarchy and structure for both your readers and search engines.

Include keywords in URLs.

Include keywords in your URLs, too! Keep all URLs concise, readable, and relevant to the content on your page. Oh, and make sure you don’t have any duplicate URLs! This is ESPECIALLY important for top ranking pages.

Use keywords in alt text, image titles, and title attributes.

Images on your blog should be optimized with keywords. To do this, simply add your keywords to the alt text and image titles! Also, add title attributes with keywords for an extra boost. Not only is this good for SEO, but it’s also essential to making your content accessible to visually impaired readers. 

Use internal links.

When you link to other posts on your blog, it’s called internal linking! It’s good for SEO on its own, but it’s even better if you can add keywords to the anchor text of the hyperlink! This will help distribute link equity across your site. It can also help guide search engines to understand the structure and importance of different pages. 

Keywords can seem challenging, but you can grow your traffic in no time with these simple keyword tips!

SEO can definitely feel a little overwhelming, and that’s okay! At InfluencerSEO we deliver tons of expert SEO-advice for bloggers like you. On our blog, you’ll find tons of information on search engine optimization and running a successful blog. That’s right, all of your need-to-know info in one place!

If SEO still isn’t your game, you can hire us to help! Our SEO services optimize your content to rank high on the SERPs! Get your free SEO evaluation today to see how you’re doing, and before you know it, together we’ll have you ranking #1 for some of your biggest keywords.

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