Digital content creation is the key in today’s marketing game. We all know that visual content can help you attract loads of engagement and organic traffic to your website. Whether you’re creating blog articles, videos, podcasts, or social media posts, you are considered a content creator! But, are you a blogger? If you are a blogger, are you also a digital content creator? We’re going to breakdown the key differences so you know what to call yourself in the online world!
Digital Creator Vs Blogger: What’s The Difference?
Digital creators and bloggers are both essential pieces to the internet ecosystem right now. Not only do internet users LOVE to engage with content from bloggers and digital content creators, but the popularity of these online “influencers” has paved the way for a whole new type of marketing! Influencer marketing has made creating content online a real career! But, what’s the difference between the two?
So, What Is A Digital Creator?
A digital creator is someone who makes engaging and interactive content across multiple social media platforms! These could be videos, reels, graphics, photos, podcasts anything that has the potential to go viral online!
What Does A Digital Creator Do?
A digital creator makes content for social media! They post content that’s made to be interactive and on multiple platforms. Videos, reels, graphics, photos, stories, and podcasts are all common for a digital creator to post. They focus a lot on diversity and post on lots of different platforms to get engagement. They’ll often interact with their audience through social media platforms via livestreams and comments sections.
Digital creators will also post very frequently, since social media channels are fast moving and posts have generally shorter lifespans. So much of their content will be made to be quickly consumed and discarded. Often, these creators monetize their work via ads, sponsored posts, and affiliate marketing. Sometimes they’ll sell their own products or services as well!
Skills Needed To Be A Digital Creator
- Creativity
- Video and Audio Editing
- Writing and Storytelling
- Social Media
- Virtual Communication
- Public Speaking
- Digital Marketing
- Adaptability
- Graphic Design
- Photography
- Search Engine Optimization
- Networking
- Time Management and Organization
- Research and Analytics
- Content Strategy
How To Become A Digital Creator
Find Your Niche
Becoming a digital creator basically begins with finding your niche. Settle on a topic or theme that ignites your passion and go from there. If you love it, you can bet that there’s a whole group of people out there who want to share that passion with you. Whether it’s fashion tips, tech reviews, or travel adventures, your niche should reflect your personal interests.
Invest in High-Quality Equipment
Next, you should invest in quality equipment to create your content. This could be a high-quality camera, a microphone, and good editing software. Take the time to master skills like graphic design, content creation, and social media management to get your brand out there.
Build a Strong Presence
Building a strong presence across all platforms is important, as it will help you build your audience. You can engage with your audience through comments, live streams, and collaborations with other influencers and brands to reach a wider audience. A good SEO strategy is also a winner!
So, What Is A Blogger?
A blogger is someone who shares entertaining, inspiring, or educational articles on their own website or platform. This is different from a digital creator who focuses almost exclusively on social media. Additionally, a blogger focuses on growing their own platform through mostly written content over visual or audio content.
Who Is A Blogger On Social Media?
To put it simply, a blogger on social media uses platforms like Instagram, Pinterest, Facebook, or X to support their blog, not replace it. Social posts tease blog topics, share snippets, or send followers straight to new articles. Instead of chasing social trends, bloggers focus on driving traffic BACK to their website where they write blogs that live long-term. Social media becomes the megaphone while the blog is more of the main event.
What Does A Blogger Do?
Write! Bloggers write! They craft engaging posts that are usually highly personal and full of great information that engage their audience again and again. The content they produce also has long-term compounding interaction through search engine optimization. Because of this, they tend to post less-frequently than a digital creator and most of what they do post is long-form.
A blogger will engage with their audience through comments sections, newsletters, and social media platforms too! They monetize via ads, sponsored blog posts, affiliate marketing, digital products, and signature products or services. A blogger is all about growing their own blogging platform and sharing written content with their audience!
Skills Needed To Be A Blogger
- Creativity
- Writing and Storytelling
- Website Building/Management
- Virtual Communication
- Digital Marketing
- Adaptability
- Graphic Design
- Photography
- Search Engine Optimization
- Networking
- Time Management and Organization
- Research and Analytics
- Content Strategy
How To Become A Blogger
Becoming a blogger begins with finding a niche that aligns with what you want to write about and share with the world. Once you’ve found it, create an account on a platform like WordPress and customize the theme to match your vibe. Now you get to start producing high-quality content that resonates with your audience.
Make sure you optimize your blog (we can help with that!) and ensure your website is super user-friendly! The most important thing is to stay consistent. Post a new article at least once a week and continually engage your audience and pursue your monetization goals!
Can Anyone Be A Digital Creator On Facebook?
Absolutely! Facebook is still a super powerful platform for digital creators, especially if you enjoy community-style content. Reels, long-form captions, Facebook Groups, and video posts perform really well when they spark conversation. So, if you already create digital content for Instagram or TikTok, Facebook is an easy place to repurpose it and reach a slightly different, highly engaged audience. Plus, Facebook is a solid platform for landing a brand deal, especially for creators in lifestyle, education, and service-based niches.
How To Become A Successful Blogger
Want to become a successful blogger? We’ve got you! Here’s how you can do it:
- Choose a niche you can commit to long term: If you plan to write blogs consistently, pick a topic you won’t burn out on after three months.
- Learn SEO early: Understanding keywords, internal linking, and search intent makes every post work harder over time. And if you’re not already clued in, check out this list of SEO definitions.
- Build your blog on a solid platform: You guessed it, WordPress is still the go-to for bloggers who want flexibility, monetization options, and SEO control.
- Create helpful evergreen content: Trends come and go, but problem-solving content keeps bringing traffic back.
- Promote intentionally: Share on Pinterest, email newsletters, and social media so your content doesn’t sit unnoticed.
Digital creator or blogger? Now you know!
Knowing whether you’re a digital creator or a blogger is important as you grow professionally in your influencer career! Whether you’re assembling a brand kit for potential sponsors or you’re prepping for a speaking event, you need to know what to call yourself. Could you be both a digital creator and a blogger? YES! Just make sure you fit both descriptions.
No matter if you’re a digital creator or a blogger, search engine optimization is going to be essential. You can learn more about how to rank high on the search engine results pages for both Google and your fave social media platforms on the InfluencerSEO blog! And, if you’d rather not do it yourself, we can take care of the SEO stuff for you!
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
Leave a Reply