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The true costs of running a blog

True Costs of Running a Blog

Many of you dream of running a successful blog and for good reason! With the right strategy, blogging can fulfill you both creatively and financially. Plus, a career in blogging gives you flexible hours, a strong sense of purpose, and a rewarding career path. But, you guessed it, getting started is not that easy.  To run a blog, you’ll need to work hard and spend a little money on start-up

7 Best Apps to Plan Your Instagram Grid

7 Best Apps to Plan Your Instagram Grid

There are over a billion Instagram accounts, so the real question is: how can you make yours stand out in the crowd? Well, when it comes to Instagram, first impressions are everything. When a user jumps to your profile, your grid should be cohesive and aesthetic. It’s what draws a user in and compels them to follow you!  It’s not enough for each of your photos and graphics on your

Influencer Marketing Statistics 2022

Influencer Marketing Statistics 2022

Not so long ago the most lucrative form of advertising was TV commercials and website pop-ups. Now, with the prevalence of streaming sites, the use of ad blockers, and the deterioration of print media, influencer marketing has taken the advertising world by storm.  When a brand partners with an influencer and sponsors a post that includes their product, this is called influencer marketing. It’s using social media influencers and bloggers

How to Optimize for Pinterest SEO

How to Optimize for Pinterest SEO

Pinterest is the second fastest growing social media platform out there. It’s a favorite destination for users looking for helpful articles, DIY inspiration, recipes, and fitness tips! The platform makes it easy to browse thousands of brands to find the content users want to explore and save. But, beyond a fun social media channel, Pinterest is a powerful marketing tool for bloggers like you.  We’ve discussed social media marketing in

SEO vs Social Media Marketing: Which is Better?

SEO vs Social Media: Which is Better

You have high quality content that people want to read. The trouble is connecting your content to your readers. To help your blog thrive, you need a good digital marketing strategy. Because with a good system, you can drive more lifelong readers to your website at a low cost. But, how do you do this? There are so many digital marketing strategies out there. So, finding the right one can

The three key ranking principles: Authority, Establishing Trust, and Relevence

Three Key Ranking Principles 

We talk a lot about SEO. When discussing search engine optimization, it’s easy to get too focused on the nitty-gritty specifics of ranking and forget the overall goal. When bloggers lose sight of the purpose behind optimization, it’s easy to get lost in attempts to rank higher. This could mean you don’t end up making much of an impact at all.  So, what are the foundations of SEO? The three

How Web Design Impacts Your SEO

How Web Design Impacts Your SEO

You know good web design when you see it. Navigating a site with poor web design can often be frustrating and detrimental to your experience. Try to remember these irritating visits to poorly designed web pages when creating your own website – and make yours better! Pinpointing exactly what makes a website pleasing to explore maybe a difficult pursuit, but the process of designing your easy-to-use website is vital for

what are subheadings in SEO

What Are Subheadings & How To Add Them

Subheadings, AKA “Headings” are one of the most important aspects of creating SEO friendly content as well as high quality content. You’ve most likely experienced the importance of subheadings while scanning your favorite blogs and online publications. When there is a lack of headings, a blog post can feel overwhelming, hard to read, and even boring. It will look like one giant paragraph, feel less aesthetically pleasing, and the main

SEO Best Practices For Bloggers

SEO Best Practices For Bloggers

We get a ton of questions from Influencers asking how they can improve their SEO, even if they can’t invest in our services right now. From an SEO standpoint, there are hundreds of things you can and should be doing to improve your blog’s SEO. However, there are some general tried and true basic SEO rules that you can start implementing today. So we’ve compiled a list of SEO best

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