Your reader’s first introduction to your content is your blog post title. It’s the reason they click through to read your articles! Your blog title tells readers what your post is about, and, most importantly, why the content matters to them. Because of this, your blog titles must be as carefully crafted as the post’s content!
There are a number of factors that go into building your title that will get people clicking! One of the most important elements to consider when writing your blog title is the length. The length of the title can affect how your post populates on search engine result pages, how interested potential readers are in your content, and how your post will be displayed on various social media channels.
So we’re dedicating our post today to answering the question, “How long should a blog post title be?” We’ll walk you through each factor to consider and help you craft that perfect title! With these helpful tips, you’ll be able to boost your SEO and your follower count! Let’s dive right in!
Blog Post Title Length
Understanding the ideal blog post title length will help you drive new readers to your content! And just like a blog post’s content length matters for search engine optimization, the blog post’s title length matters too! So, how long should your blog article’s title be?
Your post should be around 60 characters.
Google’s maximum number of characters for title tags on their SERPs is 60 characters. Thus, this character limit makes a perfect ideal length for your blog post titles and helps more readers find your content through search results. So, considering how your post will populate on Google when people are searching is really important!
If your title tag length is longer than 60 characters (say around 100 characters), it’ll roll off the page and the entire title will not appear on the SERPs. That also being said, a title too short (maybe it’s closer to 40 characters) might not provide enough clarity or interest in your topic! Because of these factors, it’s best to stay right at 60 characters for your blog post title length.
Twitter and Facebook headlines of 8-14 words are shared the most.
Another place your headline will frequently pop up will be on most social media platforms! Sharing via various social networks can result in tons of new followers for your post and lots of website traffic as well. But first, readers must be interested in your article! The words of a headline need to summarize something that interests them or solves a problem.
But, how can you interest readers? The Washington Post found that only 40% of people read past the headlines! So, to get good conversion rates, you’ll definitely need some well-thought-out title creation! On Twitter, readers are most interested in headlines between 8-12 words long, whereas on Facebook posts with 12-14 word titles get the most interaction. So, to play the social media game, keep your titles between 8-14 words long!
Don’t go too short. Readers need to know everything in the headline!
What is considered too short or long for a blog title? Well, we’ve already discussed the maximum number of characters and the ideal range of words. But, be cautious not to go too short! There is so much information out there, that a headline must be targeted and specific to generate the interest of the reader.
Titles should truly tell your reader everything! They should know what the post is about, how it’ll make them feel, and what problem the post will solve. Yes, all of that needs to be included in your title. So, don’t just keep it short and sweet. Give your readers the clarity they’re looking for!
Use statistics and numbers for clarity.
Did you know that you can include numbers in your headline? Studies have found that posts with numbers or statistics in the headline get 2.5-6 times more traffic than posts that have only words. Numbers demand our attention when we see them, and sometimes numbers can even add credibility to a post!
For your next blog post, consider including numbers in your character and word count! Something like “What 75% of Bloggers Miss When Web Designing” or “25 Easy Ways to Boost Your SEO.” These digits will surely pique your reader’s attention and will hopefully encourage readers to click on your content!
Follow blog post headline templates.
If you’re stuck on what to include in your 60 characters or 14 words, don’t worry! There are tons of useful blog post templates out there that help you assemble the perfect SEO-friendly title. These pre-made formats are tried-and-true examples of blog titles that really interest readers!
Don’t forget your keywords.
If you’ve been blogging for a while, you know all about SEO keywords! Keywords are not only necessary within your post but in the title too. If you want organic search traffic, your blog title needs to have plenty of clear keywords to rank high on the SERPs and interest those information seekers!
There are two types of keywords. There are short and long-tail keywords that are helpful in different ways. Short-tail keywords are key phrases made up of one or two words. They’ll be things that pop up frequently in posts about that topic. If it’s a post about floral arrangements, the phrase “floral arranging,” is probably going to come up a lot!
A long-tail keyword on the other hand is a little longer and way more specific. Perhaps it’s an article on floral arrangement but the phrase is, “carefully arranging tulips.” This is targeted to a more specific group of people. When you use these keywords, you’re more likely to rank higher on those SERPs, because there will be less competition of content with that phrase.
With your blog titles, you can use all types of keywords to your advantage! Great blog titles will help you show up nearer to the top of those SERPs and locate the perfect reader for your blog post.
Match the tone your audience relates to.
Finally, when you’re crafting your perfect blog post, think about the readers! Each word matters, so it’s best to start off with the right voice in your head. Consider your readers, and remember that your blog title should reflect language, emotion, and tone that feels relatable to them. Some niches are unforgiving and academic whereas others are kind and casual. Think about how your readers sound and make sure your title is in their voice.
All in all, blog titles should be around 60 characters and 8-14 words long!
Piquing the interest of your readers and ranking on the keyword research engine results pages (SERPS) are two big responsibilities of your blog titles. With these tips, you can easily craft the perfect post title at the ideal length. Remember to keep it short but clear and in the tone of your target audience. If you’re still looking for additional clarification, check out our blog for some title examples in addition to more tips and tricks for bloggers!