Thanks to today’s technology and Internet access, you have the INCREDIBLE OPPORTUNITY to earn an income entirely online! We are in the age of opportunity, where you can turn an idea into a digital product and make money by selling it to your targeted audience. Bloggers who have already monetized their blogs with affiliate marketing or ad space can INCREASE THEIR EARNINGS even more by creating and selling digital products. Does it get any better than this?!
When you start selling digital downloads to your audience, you can earn almost entirely passive income from just one product. And you don’t even have to leave your house to do it! Now comes the hard part figuring out what types of digital products to sell. Don’t worry; we’ve got you covered!
Today, we’re sharing the best digital products to sell as an influencer with tons of ideas based on your niche and audience. Plus, we’ve also added some insider tips for how to sell your digital products to help you get off on the right foot. Let’s get into it, shall we?
The Best Digital Products to Sell: Influencer Edition
You’ve probably seen one of your favorite bloggers or influencers selling a digital product like an ebook or online course. It’s one of the smartest moves you can make to earn money online and enhance your blog’s brand. After building an audience, you want to offer them something of value to keep them engaged, right? That’s where your digital product will come in handy!
Before we dive into digital product ideas, we want first to make sure you totally understand the AMAZING benefits of selling them.
The Benefits of Selling Digital Products You NEED to Know
Earn passive income.
What if you could make money by literally sitting on your couch binge-watching your favorite show on Netflix? It’s totally possible when you create and sell high-demand digital products! After putting in the work to create your digital product, you’ll generate passive income as your audience buys it over time.
So, the next time you’re out to dinner or enjoying a day at the beach, your phone could be ringing CHA-CHING as your customers buy your digital product without you doing a thing.
Easy to scale.
Digital products are super easy to scale. You aren’t like other business owners who offer a service or physical product. There are hardly any logistics other than setting an automated email to deliver the product once it’s purchased. What does this mean for you? It means you can sell as many digital products to an unlimited number of people without doing more work! Now, that is the ultimate influencer dream, right?
Boost brand authority.
As an influencer, one of your goals is to build a recognizable brand trusted by your audience. One way to boost your brand authority is by selling digital products. This is your opportunity to showcase your expertise and share your knowledge with your audience. Sure, you write about your niche on your blog, where your audience can access it for free, but when you put a price tag on your digital product to sell, it instantly becomes more valuable to your reader.
What are the Best Digital Products to Sell?
Ebooks
You could become the author of a book overnight! Yup, you read that right. With the incredible opportunity of self-publishing on Amazon, you can write and sell your very own ebook. Whether you want to write a memoir, travel story, non-fiction, or a novel, ebooks are one of the most popular digital products influencers can sell. Not only are ebooks a profitable and scalable digital product, but they also position you as an expert in your niche! Plus, they’re super easy to create using tools like Google Docs and Canva.
Online Courses
Your audience comes to your blog to learn about a certain niche or topic. Now, you can offer an online course to your audience to educate them even more! As one of the most popular digital products, online courses earn influencers thousands if not hundreds of thousands of dollars in passive income each year.
While an online course requires a lot of commitment in the creation stage, it is one of the most profitable digital products. This is especially true when you sell it on platforms like Thinkific, Teachable, or Udemy. Whatever you are an expert in and want to share with your audience, you can make it into an online course the sky’s the limit!
Workbooks
Workbooks are another excellent digital product you can sell and there are so many different types! Depending on your niche, there you can sell workbook products, including fitness journals, meal-planning books, self-help diaries, or even outfit-planning workbooks. You can easily create digital workbooks (which can also be printed!) in Canva.
Email Templates
If you are in a niche, such as entrepreneurship, public relations, or even teaching others how to become an influencer, email templates are an awesome digital product to sell! For example, if you have a blog about becoming an influencer, you could sell email templates for reaching out to brands requesting a collaboration. Giving your audience the tools they need to start or even improve their journeys holds incredible value for both your readers and you!
Your email template digital product can be as simple as a PDF where your customers can copy and paste your templates into their own emails and customize as needed. It’s always a good idea to add a little extra value by explaining why the template works and how to use it best.
Photo Presets
You can create and sell photo presets for Lightroom if you run a photography blog or work as a travel influencer. When people see your gorgeous photos on your blog and social media, they’ll instantly want to learn how to edit like you do. This is the perfect opportunity to create photo preset packs and sell them to your admiring audience. Plus, they are super easy to put together, especially if you’ve already set them up for yourself. Not to mention, they’re SUPER profitable!
Create a preset package of five to ten presets and create a theme for your package. Whether it’s a mood, season, or destination. This will help you market them better, too! Once created, you can sell them either on your own website or through the Lightroom app or Etsy.
Printables
Digital products don’t just have to stay on the screen they can also be printable! We’ve even written a separate blog post about printable ideas to sell to help you get started. These products include planners, wall art, craft patterns, meal planners, coloring pages, and more! Your audience simply purchases the digital download and prints it out at home to experience its full benefits it’s as easy as that!
Digital Journals
Journaling has been a huge trend this year as people start to reflect on their daily lives and want to work through their thoughts. You can jump on the journaling trend by selling digital journals unique to your niche. These journals can include daily prompts to help your audience get started with their journaling journey or to help them achieve a goal they may have.
Recipe Books
If you have a cooking blog, selling a digital recipe book could be one of the best decisions you make when running your blog like a business. Collect exclusive recipes that are not posted on your blog and compile them into a gorgeous digital cookbook. You can even put together themed recipe books for holidays or seasons to sell even more digital products and boost your income!
Make sure your digital recipe book is optimized for reading on a mobile device or iPad. When was the last time you pulled out a thick cookbook from the shelf to bake your favorite dessert? Having large print and even tutorial videos to go along with the recipes will be super valuable and helpful to your customers.
How-to PDF Guides
How-to PDF guides are another high-demand digital product that influencers can easily sell. No matter what your topic or niche is, you can create a how-to guide on virtually anything! You can keep it super basic for your new audience or go in-depth for your more knowledgeable audiences.
For example, an arts and crafts blogger may want to write a how-to guide on learning to crochet for their beginner audience. For their more experienced audience, they can write a how-to guide about how to do a difficult crochet pattern or stitch.
Digital Art
Bloggers who want to share their artwork with their audience can sell digital art. Whether it’s phone or desktop backgrounds, screensavers, or printable posters, digital art is an excellent way to express your creativity while also creating a digital product to sell. This type of digital product is relevant for all niches, too!
Web Templates
If you run a tech blog about how to create websites or web design, then one of the best digital products you can sell is web templates. When someone is learning how to build a website on WordPress or Squarespace from your content, they’ll be thrilled to see that they can also buy beautifully crafted web templates from you. Plus, when you sell in online marketplaces, you can reach even more potential customers!
Creating various web templates based on niche, website type, and aesthetic will help you build up your passive income. The more digital products you have to offer, the more money you can earn!
Stock Photos
Whether you’re a photography, travel, or fashion influencer, you can make great passive income from selling stock photos. You’re probably already going out and doing photoshoots a few times a month to showcase new outfits, destinations, or photography techniques, so why not sell some of those shots to businesses or other online bloggers? You can use websites like Adobe Stock, Shutterstock, or iStock to sell your images OR simply market YOURSELF.
How to Sell Digital Products: Insider Tips and Tricks
Create a high-quality digital product.
After deciding which digital product you would like to sell, it’s time to create it! There are plenty of free tools online that you can use to create high-quality digital products. One of our favorite graphic design tools is Canva. It’s perfect for creating ebooks, workbooks, printables, art, PDF guides, and more. With so many templates already available, you can find inspiration to create a stellar digital product.
For photo presets and stock images, we recommend using Lightroom. You can even use the free mobile version of Lightroom or get a subscription to take full advantage of the editing features to create your presets and stock images.
Choose the right selling platform.
Once your digital product is perfect and ready to sell, it’s time to upload it to an online store. Now, there are tons of options out there for where to sell your digital product. You can even turn your WordPress site into an online store using plugins and apps like Shopify.
You can also use other platforms like Etsy for digital journals or workbooks, Amazon for ebooks, and Thinkific for online courses. If you choose a third-party platform to sell your digital products, they will already have payment processors set up, which takes the burden off you. However, they may keep a commission for processing the payment and hosting your product, but that’s just the price to pay for running a business!
Market and promote your product.
When you’re ready to finally sell your digital product, it’s time to come up with some digital marketing strategies to promote your product. You can do this through your email newsletter, social media posts, and even collaborating with other influencers. Remember, you know your audience best, so you’re the best person to market your digital product to them through your social media and blog channels.
Scale and optimize for growth.
After a few months of selling your digital product and cashing in, you may want to consider scaling and optimizing your product for growth. (This means making more money!) Consider offering upsells or bundles to your product, like another guide or an added-on workbook. You can also start paid ads on Meta or Google to reach more potential customers in your target audience.
This step doesn’t have to be done right away. You can step back and enjoy the passive income from your digital product. But if you want to grow your influencer career and really cash in, then this step is super important!
Launch your digital product on your blog and start earning passive income today!
Running a blog and growing your influencer career requires a lot of work and creativity. One of the most important aspects of your career is optimizing your blog and content for search engine optimization (SEO), which will increase your website traffic and audience. And most importantly, YOUR SALES!
So, while you’re brainstorming and creating digital products, let InfluencerSEO handle the SEO part of your job with our SEO PACKAGES. Let us do the complex, technical work while you embrace your creativity and create high-quality, valuable digital products for your followers!
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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