Search engine optimization (SEO) is a key part of your blog. Don’t believe us? Just check out these results! Of course, writing great content is the true core of your blog, but it doesn’t mean much if no one can find it! This is what makes SEO so important because it helps connect readers to YOUR blog posts!
Essentially, as a blogger, you format your website strategically to rank high on search engine results pages (SERP). That way, when someone searches for something in your niche, related content you have on your blog populates first. When it shows up near the top of the page, it’s likely to get the most clicks. Makes sense, right?
There are a lot of work parts that go into a really effective SEO strategy. You can find a lot of these on our blog! Things like using subheadings, adding images, and linking to other posts are all great ways of optimizing content. However, the most powerful tool for optimization is keyword use.
When people are searching online, they’ll use specific phrases or words to find what they’re looking for. If you can write content that uses those same phrases or words, Google will realize that the user wants a post like yours and will rank it higher on the SERPs.
If you’ve been dabbling with SEO for a while, you’re probably using keywords. However, you’ve probably had the question: Are search engines case-sensitive? That’s honestly a really great thing to ask! So, today, we’re going to get to the bottom of case sensitivity and SEO, so you can revise your strategy and rank even higher on the SERPs!
Here’s what you need to know:
Are SEO Keywords Case Sensitive?
Short answer: No. SEO keywords are not case-sensitive. Google doesn’t interpret content differently if it’s capitalized or lowercase. Whew! One less thing for you to worry about, right??? When you get your keywords, you can integrate them however feels natural, without worrying about whether or not capitalization would make them more effective.
Though Google doesn’t penalize you for not using a specific capitalization structure, that doesn’t mean the keyword case doesn’t matter at all for SEO. We’ll explain more below!
What Are SEO Keywords?
SEO keywords are search terms and phrases that people use frequently when searching for content like yours. Since these words and phrases get lots of traffic, the best way to target your audience is to use their language! This is a keyword. It’s a specifically researched term that will help you rank high on SERPs having to do with your content. This is why every blogger should be doing keyword research!
Why Are Keywords Important For SEO?
Keywords help you reach your audience by using the words they use when searching for your content. For example, maybe you’re publishing a post on a “work capsule wardrobe.” Well, you call it a “capsule wardrobe,” but other searchers may call it a “capsule collection.” If you always type it one way and not the other, you may miss a whole demographic of searchers who are looking for your exact blog post.
Keyword research would show you that “capsule collection” ranks high along with “capsule wardrobe.” Those results show them prompt you to mix it up and use both terms. This way, you capture a wider audience looking for the same content. The point is, that keywords are essential for building an organic readership!
What Does Case Sensitive Mean?
When you’re doing some type of computer operation and the use of capital and lowercase letters affects the output, you have a case-sensitive function. Yeah, that sounded a little complicated. Think about passwords! If you had a case-sensitive password, you would not get access to your account if your password was “CoolGirlClub” and you typed “coolgirlclub.” If your password was not case-sensitive, you’d get access either way.
So, when we’re speaking in terms of search engines, whether or not you capitalize certain words won’t get you different results. You’ll get the same content either way! “Who is dating Taylor Swift?” will get the same results as “who is dating taylor swift?”
Does Capitalization Matter in SEO
So far, we’ve discussed the capitalization of keywords specifically. However, what about the capitalization of titles? Sentences? Names? Places? Does any of that matter?
These things don’t directly impact SEO on Google’s side of things. Google won’t see that you lowercase your city’s name or forget title case rules and send your post down the SERPs. However, capitalization can still have some SEO impact!
People on the internet are looking for quality content. Google does its best through the algorithm to deliver that! But, Google will give readers a list of possible posts and web pages. This list will be displayed using title tags and meta descriptions to give users a little preview of the content. The goal is to sell readers on your post using this metadata.
This is where the case comes in. If your content doesn’t have grammatically correct capitalization, readers may think your post is low quality and skip it for something else. It may seem like the writer was rushed, is inexperienced, or just isn’t trustworthy. When you get less traffic, your SEO takes a hit. For this reason, we recommend using proper capitalization structure when it makes sense grammatically. (But, don’t overthink it.)
SEO keywords are not case-sensitive.
Good news! You don’t have to worry about the capitalization of keywords in your post. No matter how they populate in your research tool, Google won’t penalize you for case. However, always make sure to write grammatically correct sentences and use title case when appropriate to show users your posts are high quality and worth reading! For more SEO tips and blogging advice, check out the blog!