Many of us have been where you are. You finally follow your dream of starting a blog by building your website, writing some stellar content, and sharing your content with the world! But after a few months you dive into your Google Analytics and Google Search Console dashboards and notice something: your blog isn’t getting as many visitors as you hoped. Sound familiar?
Naturally, you start wondering, “What can I do to get more traffic?” While many factors influence your blog’s traffic, one thing is crystal clear consistency is everything! Publishing SEO-friendly, high-quality blog posts regularly (whether weekly or even daily) is the secret to getting more eyes on your site.
To help you level up, we’re breaking down exactly how many blog posts you should aim for and sharing other strategies to boost your traffic, reach your audience, and even make money from your blog. Let’s get started!
How Many Blog Posts to Get Traffic?
To get more blog traffic, it’s best to post 1-5 times per week. The more content you post, the more indexed pages you have on your blog that have the potential of grabbing search results, attracting backlinks, and boosting your online visibility. Once you get up to 52 published blog posts, you’ll also start seeing a boost in traffic just because of the amount of content present on your site! Studies show your traffic can increase by up to 77%!
Just ensure that you upload consistently regardless of the number of blog posts you choose in the 1-5 range. So, don’t overexert yourself! If you can only handle uploading one exceptional SEO-friendly blog post a week, don’t compromise quality to get more posts in. And, definitely don’t upload a lot all at once, knowing you’ll likely fall behind after a few posts. Pick a number you can easily maintain!
To help you start off on the right track and stay consistent, we recommend you have 15 blog posts ready to go before you even launch your site. This way, you can be a few weeks ahead even if you plan to post 5 times a week!
Additionally, we recommend you create a content calendar. It’s basically a schedule of already planned-out blog posts that helps you be strategic and stay consistent. You can read more here about the benefits of a content calendar as a blogger.
What to Consider When Determining How Many Blog Posts to Create
Niche Competitiveness
Your blog niche, or the main focus of your content, plays a big role in determining how many blog posts you’ll need to create to drive organic traffic. For highly competitive niches like nutrition, personal finance, fitness, or beauty, you’ll likely need to write over 200 blog posts best you see a significant boost in traffic.
On the other hand, less competitive niches like gardening, arts and crafts, sustainable living, or pets may require fewer posts, around 20 to 50 to start gaining traffic. In either situation, though, you should be publishing 1-5 times a week consistently.
Here are more ideas for low competition blog niches to help you find the right topic.
Target Audience and Goals
The amount of blog content you need to publish depends on the size and focus of your target audience. Are you covering a broad range of topics, or are you aiming for a smaller, more niche group? If your blog focuses on a broad category, like beauty or fitness, you’ll want to aim for at least 100 posts to cover your main pillar content and start driving significant traffic.
On the other hand, if your niche is more specialized with lower search volumes, you can expect to see organic traffic after publishing around 30 high-quality blog posts. It’s all about aligning your content strategy with the scope of your audience!
Keyword Strategy
One of the quickest ways to drive traffic to your blog is by creating a solid keyword strategy! Keywords are the words or phrases people type into search engines to find content like “best moisturizers for dry skin.” As a new blogger, your best bet is to focus on long-tail keywords with low competition for your first batch of posts. These more specific keywords will help you create targeted, high-quality blog content that’s easier to rank for.
The goal? Find as many of these long-tail keywords as possible and start crafting valuable blog posts for each one. This approach will help you rank faster, build authority in your niche, and make a great first impression on both Google and your audience.
Content Quality and Depth
Anyone can write a blog post, but creating high-quality content that ranks at the top of Google’s search results? That’s a different game! By focusing on delivering extremely valuable content and following Google’s EEAT guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness), you’ll set your blog up for success.
To boost your chances of ranking, aim for posts between 1,500 and 2,500 words. This length gives you the space to thoroughly cover the topic, share your expertise, and provide the depth your audience is looking for all while building authority in your niche. Here’s more on how to write SEO-friendly blog posts.
How to Get Traffic to Your Site
Social Media Promotion
As a blogger, chances are you’re sharing content on other platforms, too. Social media platforms like Instagram and Pinterest can be helpful for driving traffic to your blog. It’s a good way of finding your exact niche on a platform where you can actually connect with them! However, it takes a lot of effort to stay at the top of those algorithms and keep your content relevant.
If you are able to gain a following and good engagement with the social media hamster wheel, definitely share your blog content to diversify your web traffic and get more website visitors! The best platform for this is Pinterest, by far, so here’s how to generate traffic from Pinterest!
Here’s a pro tip: Set up Cross Network tracking in Google Analytics to see exactly how much traffic your social media efforts are bringing to our blog. It’s a smart way to measure your impact and refine your strategy!
Collaborations and Guest Blogging
Another good way of getting more readers to your blog is by collaborating with other bloggers! Competition in the blogging world isn’t really true competition. Think about it: If you like romance novels and you have a favorite, you’re not only going to read your favorite book over and over again. You’ll look for other books really similar to it! Blogging is the same way. People are always on the hunt for more content that they like in their niche.
So, find someone else in your niche who has around the same amount of subscribers/followers as you, and propose a guest blog! You write a post for their site and they write one for yours. You mutually benefit, because you both get in front of new readers in your niche! Doing this consistently is a great way to get more traffic, gain more followers, accumulate more backlinks, and establish authority in your niche!
Relevant Forum and Group Engagement
Participating in niche online forums and groups relevant to your brand is an excellent way to boost your visibility and share your expertise! While directly promoting your blog on these forums and groups isn’t the best approach, contributing thoughtful, helpful answers to discussions can make a big impact. If it feels natural and relevant, you can reference specific blog posts to add value to the conversation helping to build your online reputation and attract more readers.
Email Marketing
If you’re starting to see traffic on your blog and want to keep your audience engaged and coming back for more, consider starting an email list and sending out newsletters with updates and your latest posts. A great way to grow your email list is by offering lead magnets free resources like ebooks or templates that are highly relevant to your niche. This turns one-time visitors into loyal readers who keep coming back!
Just make sure if you want people to anticipate and actually read your emails (because everyone gets SO many emails every day), you need to offer a unique experience. Deliver exclusive content, offers, and insights that will naturally lead followers back to your website to boost and diversify your web traffic.
Search Engine Optimization (SEO)
All the tips we’ve mentioned so far are great ways to start increasing your online traffic, but when compared to a solid search engine optimization (SEO) strategy, they’re all just drops in the bucket. The key to driving SIGNIFICANT organic traffic to your site is SEO. Period. Search engine optimization (SEO) is the strategic process of formatting, curating, writing, and crafting content to rank high on search engine results pages.
Unlike all of the other options on the list, SEO brings in a lot of traffic without constant investment. People search all the time, and search engine users are great leads, because they’re looking for answers, solutions, or products. This is much different than a social media user or email newsletter recipient who may just be interested in being entertained. SEO leads just CONVERT better and SEO results are compounding, so you’ll reap the benefits of SEO for YEARS.
You can find all the best SEO practices on the InfleuncerSEO blog, but here are some of the key factors to ranking high and drawing in THOUSANDS more page views.
- Craft keyword-rich, high-quality blog posts and website copy.
- Organize your text using subheadings and intentional structuring.
- Add internal and external links to your content.
- Include premium images with alt text.
- Curate helpful metadata.
- Ensure everything is visually appealing.
- Keep your website fast and super user-friendly.
- Make everything personalized and branded.
- Consistently post on topics that matter to your audience.
Start writing weekly or daily blog posts and watch your website traffic grow!
Blogging is a big commitment! To build a loyal following and start earning from your blog, you need to consistently dedicate time to creating high-quality posts every week. While there’s no magic number of posts required to gain traffic, the more you publish, the closer you’ll get to reaching your blogging goals.
Feeling overwhelmed by the constant content creation and the responsibility of search engine optimization? Let InfluencerSEO step in! Our SEO packages and copywriting services can take the pressure off, giving you more time to focus on growing your brand while we help drive traffic to your blog. We can take care of EVERYTHING! Together, we’ll set your blog up for long-term success!
Jordan Becerra, founder and Lead SEO Strategist at InfluencerSEO, has spent almost 15 years in the creator internet space, the last nine building InfluencerSEO into the go-to SEO partner for content creators, with 500+ creators served from pre-launch to massive publication. She learned creator monetization and community building strategy from the inside working for Lauryn Bosstick of The Skinny Confidential prior to founding InfluencerSEO, so she understands both halves of the game: how search actually works AND how creators actually build a strong community online and make money. Her job now is to stay ahead of where search engine optimization is going, especially as AI rewrites the rules, and to make sure the creators she works with get there first.
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